The short version

Same entry price, far more program. Smile gates VIP tiers behind its $199-a-month plan, does not offer paid memberships or ledger-backed store credit, and its customer account is a limited rewards panel. Rivo includes VIP tiers, memberships, cashback, and a full accounts hub at its entry tier.

VIP tiers from the start, not a $199 upgrade

On Smile, VIP tiers and points expiry only unlock on the Growth plan at $199 a month. Rivo includes VIP tiers in the suite from the entry tier, so a small brand can reward its best customers from day one.

A real customer accounts hub

Rivo includes a full 2.0 customer accounts hub. orders, profile, rewards, referrals, and more, with loyalty built in. Smile's account experience is a limited rewards panel. The difference is what your logged-in customers actually see.

Memberships and store credit you actually get

Smile does not offer paid memberships, and its rewards redeem as discounts rather than a real balance. Rivo includes paid memberships and ledger-backed store credit and cashback, so you can build the program you want.

Security that is audited over time

Rivo is SOC 2 Type II, audited over a period of time. Smile holds SOC 2 Type I, a point-in-time attestation.

The full retention suite

Points, referrals, VIP tiers, memberships, cashback, and customer accounts in one Shopify-native app, with ledger-backed store credit and new features every week.

Why brands pick Rivo

You want a complete program. VIP, memberships, cashback, and a real accounts hub. without upgrading to an expensive plan to unlock the basics.

Switching is free and takes 1 to 3 weeks

Larger brands with 5,000+ orders a month get a free white-glove migration. We import your balances and customers, design your new program, and switch over with zero downtime.