How Shopify Plus brand Emi Jay uses Rivo to drive customer retention and increase repeat sales

Emi Jay launched Sparkle Rewards with over 10% sales generated by Rewards Members in a matter of months.
Customer Details
Industry
Accessories
Platform
Loyalty
Orders per month
3000+
Featured Integrations
Let's talk
Get on a demo with Rivo, and we'll walk you through the app and help you migrate over from another solution.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
10%
Sales generated by Sparkle Rewards Members
~7%
Incentivized orders

About Emi Jay

Emi Jay is deeply committed to making original, unique and quality hair accessories for women of all ages and backgrounds. Founder Julianne Goldmark was inspired by hair accessories as a go-to form of self expression which inspired her to create her own brand in 2009. Emi Jay is quickly moving toward becoming the fastest growing influencer driven brand. All while staying true to their mission: to create effortless closet and accessory staples to promote self expression for women of all ages and backgrounds.

The brand’s designs have been worn and supported by tastemakers including Hailey Bieber, Emma Chamberlain, Harry Styles, Oprah and more - landing Emi Jay on the Oprah’s Favorite Things list several years in a row. Emi Jay has notable collaborations with Sephora, Frankie’s Bikinis, Juicy Couture, and Summer Fridays. 

Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Bloomingdales and Urban Outfitters.

Why a Loyalty program

Emi Jay’s brand is driven by a strong social community. With the bold approach they take to femininity, hair and beauty, they also wanted to translate that to online loyalty. For the ultimate goal of driving more engagement among their customer community. To improve repeat sales, Emi Jay wanted to introduce a loyalty program to offer “sparkles” as rewards to their loyal customers.

Introducing Sparkle Rewards

Emi Jay launched Rivo’s loyalty and rewards program on their Shopify store, with the goal of bringing more of their customers back to the store and generating higher engagement.

They named it the Sparkle Rewards, where customers can earn 1 sparkle for every dollar they spend — and redeem or through referrals, and later be redeemed for coupons on future orders.

Customers can interact with the loyalty program on a fully customizable and beautifully designed loyalty page added to their store.

Customers gets points for:

  • Placing an order
  • Completing a referral
  • Celebrating their birthday
Emi Jay's Rewards Page
“After migrating to Shopify Plus in Fall 2021, we wanted a platform that could import the pre-existing reward members from our previous app, while keeping up with our rapid growth. After evaluating some of the outdated loyalty program options, Rivo was the clear winner, offering all the tools we needed to enhance customer engagement and the setup was seamless.”

Paul White

Senior Manager, Digital & E-Commerce

The results

In less than a year Sparkle Rewards moved the needle in the 2 metrics that matter: sales and engagement.

The loyalty program allowed them to create different levels of rewards for Emi Jay Ladies based on the amount they spent. Through Rivo's integrated loyalty page, Emi Jay got +4000 Emi Jay Ladies to sign up for their loyalty program to generate an additional 10% sales from Rewards Members.

Emi Jay's account confirmation email
21%
Redemption rate
5%
Customers signed up

Integrating our widget on your website will allow you to run a rewards program and increase order value, and build relationships with your customers.

Scale loyalty and generate repeat sales revenue from your most loyal customers, just like Emi Jay. View our interactive demo →

Emi Jay's Instagram Feed

Good brands build products. Great brands build loyalty.

Everything you need to grow loyalty on your Shopify store