About Emi Jay

Emi Jay is deeply committed to making original, unique and quality hair accessories for women of all ages and backgrounds. Founder Julianne Goldmark was inspired by hair accessories as a go-to form of self expression which inspired her to create her own brand in 2009. Emi Jay is quickly moving toward becoming the fastest growing influencer driven brand. All while staying true to their mission: to create effortless closet and accessory staples to promote self expression for women of all ages and backgrounds.

The brand’s designs have been worn and supported by tastemakers including Hailey Bieber, Emma Chamberlain, Harry Styles, Oprah and more - landing Emi Jay on the Oprah’s Favorite Things list several years in a row. Emi Jay has notable collaborations with Sephora, Frankie’s Bikinis, Juicy Couture, and Summer Fridays. 

Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Bloomingdales and Urban Outfitters.

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Why a Loyalty program

Emi Jay’s brand is driven by a strong social community. With the bold approach they take to femininity, hair and beauty, they also wanted to translate that to online loyalty. For the ultimate goal of driving more engagement among their customer community. To improve repeat sales, Emi Jay wanted to introduce a loyalty program to offer “sparkles” as rewards to their loyal customers.

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Introducing Sparkle Rewards

Emi Jay launched Rivo’s loyalty and rewards program on their Shopify store, with the goal of bringing more of their customers back to the store and generating higher engagement.

They named it the Sparkle Rewards, where customers can earn 1 sparkle for every dollar they spend — and redeem or through referrals, and later be redeemed for coupons on future orders.

Customers can interact with the loyalty program on a fully customizable and beautifully designed loyalty page added to their store.

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