‍About Way of Wade

Dwyane Wade is an American former professional basketball player. Wade spent the majority of his 16-year NBA career playing Point Guard for the Miami Heat and has led his teams to win three NBA championships.

Dwyane Wade and Li-Ning (China's premier sports brand), first joined forces to start Way of Wade in 2012. Now in their 10th iteration, Way of Wade shoes has transcended beyond the court with global appearances and a best-selling signature shoe line worldwide.

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The Team Wade VIP Tiers

Way of Wade designed a loyalty and rewards program in their Shopify store to empower customers to stay connected with their brand and, more importantly, be rewarded for doing so.

Wade’s program was designed around their essence — they created tiers that reward their top customers with exclusive perks, incentivizing customer spending. Get to know Wade’s Hall of Fame rewards page — every activity customers accomplish as a member, brings them closer to the Hall of Fame.

As they climb the rewards ladder, registered customers get discount coupons and gifts, and priority purchase rights for limited releases.

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