We assumed we would lose over 2 million of our customers' wishlist items in the migration, but Rivo and Domaine made it possible. They transitioned over quickly and accurately, and the entire migration process has been a true partnership. Rivo was responsive and incredibly quick with any needed adjustments. Now that we are live, we love the upgrade in the my accounts experience for our customers.
When customers shop logged out, everyone loses
For over a decade, Tuckernuck has stood for classic style, thoughtful curation, and an exceptional customer experience, both online and in their Georgetown flagship store. But as customer expectations evolved, one thing became clear: the old account experience wasn’t cutting it.
Most customers were browsing logged-out, which meant limited visibility into preferences and buying behavior. For a brand that thrives on personal styling and curated collections, this was a problem. Without quick access to past orders, wishlists, or saved carts, customers had to start from scratch every time they visited the site. Not ideal.
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Make sign-ins as quick and seamless as checkout
To fix this, Tuckernuck partnered with Rivo and Domaine, the digital agency behind many of their high impact initiatives. Together, they set out to build a next-generation account experience that would:
- Make sign-ins as quick and seamless as checkout
- Turn wishlists, favorites, and saved carts into a true personalization engine
- Integrate with tools like Shop Pay, Nosto, and Rise.ai to create a connected ecosystem
- Migrate over 2.4M wishlist items across 380K accounts without any friction
“Customers love us for the feeling of discovery and personalization,” explains Bianca Vitarello, Director of Product at Tuckernuck. “But if they can’t sign in easily, we lose that connection.”
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Tuckernuck has always had a loyal customer base, and we knew that increasing login rates and building more personalized experiences were key to unlocking incremental revenue and deepening those relationships. Logged-in customers don’t just convert better, they drive higher lifetime value. By integrating Rivo, we turned Tuckernuck’s account portal into a powerful retention engine.
A beautiful, personalized account experience
The team at Rivo and Domaine started by replacing Tuckernuck’s standard legacy login with Rivo’s Passwordless Login and Account Bar, a simple, yet powerful way to keep customers logged in and connected. With Google, Shop Pay, or email code login options, customers can now sign in instantly. Even better, persisted logins means no more re-entering credentials on every visit.
“Shop Pay was already a customer favorite,” Bianca says. “By building Rivo’s login experience around it, we’ve created a checkout flow that feels almost instant. Passwordless login is one of those small details that has a huge impact on conversion and AOV.”
Once inside their account, customers get a personalized dashboard that feels like a true shopping companion:
- Passwordless Login: 1 click Login with Google, Shop Pay, and Email in seconds.
- Wishlists & Favorites: Curated collections help customers plan and shop in a way that feels tailored to their lifestyle
- Saved Cart & Recently Viewed: Tuckernuck customers can pick up where they left off, across sessions and devices
- Past Order History: Easy reordering and product tracking for repeat purchases
- VIP Rewards & Credit Balances: Customers can see and redeem perks in real time
The personalization doesn’t stop there. Rivo leverages the wishlist data to dynamically populate “Popular Today” and product recommendations. The account is fully integrated with gift cards, store credit and loyalty.
Rivo: the new standard for login and loyalty
Tuckernuck has always been about style, curation, and experience. With Rivo and Domaine, they’ve taken that philosophy online, making it personal, seamless, and lightning-fast. The numbers tell the story. Since launching the Rivo-powered account experience:
- Activated customers spend 14% more
- 44% of total revenue now comes from activated customers
- 384,442 logged-in sessions have been recorded in a matter of months, proving that customers are engaging more deeply than ever
But the impact isn’t just in the metrics, it’s in the experience. It's in the moments that can't be measured. And that's really what Tuckernuck's brand represents, online and in-store.
“The Rivo team matched our pace effortlessly!” Becca Helfrich, Ecommerce Operations Specialist at Tuckernuck says. “Communication has been a breeze and their attention to detail is second to none. Collaborating with them has provided a better user experience for our customers with more innovation ahead!”
This is equally a technical upgrade and a shift in how Tuckernuck connects with its customers. Every saved item, every personalized recommendation, every fast checkout feels like an extension of their brand.
