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What’s been great is how consistent the support has been after launch. Our technical CSM knows our setup inside out. When we want to test something new or roll out a campaign across markets, they’re already thinking a few steps ahead with us.
Building global loyalty for a large brand
Dr. Squatch started with a bar of natural soap and an idea from founder Jack Haldrup’s garage. A decade later it had become one of the most recognizable men’s grooming brands in North America.
The new goal was clear. Dr. Squatch wanted to scale loyalty globally. Each market already had a loyal base of customers, but their systems told different stories. Every region had its own loyalty tools, its own currencies, and its own definitions of what points and redemptions meant.
As Dr. Squatch expanded internationally, regional systems evolved separately, creating opportunities to enhance consistency and efficiency across markets. Building a single global framework became the next step in the brand’s growth journey.
A loyalty platform built for compliance and scale
Dr. Squatch prioritized enterprise-grade security, privacy, and governance standards consistent with SOC 2 Type II and GDPR principles. Dr. Squatch’s product and technology teams needed a platform that could meet enterprise governance standards without losing the speed and creativity that defined the brand.
Rivo's platform also needed to integrate seamlessly with existing data systems and communication tools. Reliability and auditability were non-negotiable. Rivo provided the security, structure, and technical depth to meet those standards while supporting the brand’s fast-moving, boundary-pushing culture.
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For us, loyalty is about giving people reasons to come back that feel personal. Rivo made it easier to connect rewards, email, and SMS into one consistent flow. Our customers can see their points, use rewards, and feel recognized no matter where they shop.
One migration, multiple markets, minimal disruption
Dr. Squatch partnered with Rivo to transition loyalty data and balances to Rivo while maintaining live operations across multiple active Shopify Plus stores.
Rivo’s enterprise migration team created a global architecture using Shopify Markets to manage localization and currency. All rewards, tiers, and referral flows were standardized. The rollout included dedicated staging environments for each region, followed by planned cutovers.
Technical milestones
- Migration of millions of customer profiles with verified balances and redemption histories
- Multi currency alignment of rewards and points logic
- Integration of multiple marketing platforms for real-time data sync
- SOC 2 Type II and GDPR certification approved through Dr. Squatch's security team
- Implementation of Rivo’s enterprise uptime SLA and continuous data monitoring
The project unified loyalty and referral into a single dashboard. Each region retained its local storefront experience while sharing one analytics framework.
“The migration felt organized from the first call,” a Dr. Squatch technology lead said. “Rivo’s team treated it like an engineering project, not another app. They built test environments, validated everything, and showed us exactly what the data would look like after launch. When we flipped the switch, it just worked.”
Customers benefited from faster reward redemption and a cleaner interface. A Dr. Squatch technology lead noticed something else: peace of mind. Points matched. Analytics matched. Refunds, cancellations, and bonus campaigns synced automatically. Dr. Squatch could see the entire loyalty program in one view, across every market.
Enterprise clarity with measurable growth
The new global loyalty platform became a reliable growth engine for Dr. Squatch’s direct-to-consumer and retail ecosystem.
Post-launch metrics showed significant improvements in engagement, redemption rates, and repeat purchase behavior.
A foundation for future growth
The partnership enabled a unified global loyalty experience aligned with Dr. Squatch’s governance and security standards. Customers experience the same clean interface across regions. Teams manage one system that supports multiple markets.
As Dr. Squatch expands its product lines and retail footprint, the company now has a loyalty platform that can scale with it.
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