Home decor brands face a unique challenge: customers often make infrequent but high-value purchases—a new sofa, a dining set, seasonal decorations. Building lasting customer relationships between those big moments requires a strategic loyalty program that drives repeat purchases and emotional connection with your brand.
Research shows that loyalty members are more likely to shop with — and buy from — brands they feel connected to, making retention programs a core growth lever for home decor. This statistic reveals why leading home decor retailers prioritize loyalty infrastructure as a core growth channel. For home decor retailers on Shopify, implementing the right program can mean the difference between one-time buyers and lifetime customers who return season after season.
Key Takeaways
- Home decor brands using loyalty programs see measurable lifts in repeat purchase rates, AOV, and customer lifetime value through points, VIP tiers, and exclusive perks.
- 91% of consumers are more likely to shop with brands that provide personalized, relevant offers—making customization critical for home decor loyalty programs.
- Successful programs in this space combine transactional rewards like points and cashback with emotional benefits including design services, early access, and exclusive events.
- A 5% increase in retention can boost profits by 25-95%, making loyalty investment one of the highest-ROI marketing strategies available.
- The best loyalty programs for home decor balance immediate value with aspirational VIP tiers that encourage continued engagement.
1) Rivo – Best Platform for Building Home Decor Loyalty Programs
For Shopify and Shopify Plus home decor brands looking to build their own loyalty program, Rivo stands as the modern retention platform purpose-built for fast-growing DTC brands. Unlike joining an existing retailer's program, Rivo enables you to create a fully customized loyalty experience that reflects your brand identity and drives measurable revenue.
Why Home Decor Brands Choose Rivo
Shopify Plus brands building custom loyalty programs
Pricing
Plans starting at $49/month with month-to-month billing
Key Features
- Customizable points system with VIP tier automation based on spend, points earned, or orders placed
- Referral marketing with 20+ fraud prevention tools and white-label branding
- Native Shopify checkout integration that lets customers redeem points right in checkout (without leaving the purchase flow)
- 150+ out-of-box features with full API access for custom implementations
Rivo powers programs for brands doing nine-figures annually, including collaborations with Nike and HexClad. The platform drives measurable revenue growth for client brands, as demonstrated in published case studies.
What Makes Rivo Different
Design-forward customization through a visual page builder integrated into Shopify's theme editor with custom CSS and fonts ensures your loyalty program matches your aesthetic. VIP tier programs create aspirational levels that sync to email providers like Klaviyo for segmented marketing. Omnichannel support via Shopify POS integration enables consistent loyalty experiences across online and retail locations.
Home decor brands like Caraway and Pier 1 Imports use Rivo to drive retention. The platform's month-to-month contracts with no annual lock-ins and white-glove onboarding make it accessible for brands at various growth stages.
For home decor brands wanting to own their loyalty experience rather than participate in someone else's program, Rivo provides enterprise-grade capabilities with fair, transparent pricing.
2) IKEA Family
IKEA Family represents the gold standard in home furnishings loyalty, with 150+ million members globally. The program recently enhanced its structure with a points-based system layered on top of existing member discounts.
Research from ResearchGate shows that structured loyalty programs like IKEA Family create measurable improvements in relationship quality and customer retention. This massive membership base validates the effectiveness of combining multiple benefit types in a single program.
Key Features
- Earn 1 point per $1 spent plus bonus points for sign-up (50 pts) and daily app logins (25 pts)
- Discounted shipping rates with free shipping available on select small orders over $50 (product and state exclusions apply)
- 90-day price protection and free in-store coffee/tea
- Exclusive workshops and member-only product access
The program's scale—370 stores across 47 countries—creates a benchmark for what home decor loyalty programs can achieve. New members receive $20 off their first in-store purchase with email opt-in.
Senior trends analysts note this program works especially well for those preparing to make significant purchases, such as first-time homebuyers looking to furnish a new space. For DTC brands building programs on platforms like Rivo, IKEA demonstrates how combining everyday benefits with points-based rewards drives massive member adoption.
3) Target Circle
Target Circle earns recognition as one of the most underrated rewards programs available. The program's strength lies in highly targeted personalization algorithms that deliver relevant home decor offers.
How It Works
Target Circle focuses on automatic deals at checkout and personalized bonuses, making savings feel tailored rather than purely points-based. The program also offers personalized weekly deals with frequent discounts of 15% off household goods categories, a 5% birthday discount plus an additional 5% with RedCard, and stackable savings combining Circle benefits with RedCard and manufacturer offers.
Target Circle demonstrates how data-driven personalization creates perceived value beyond simple point accumulation. The highly targeted offers based on shopping history represent a model for home decor brands implementing their own programs through solutions like Rivo.
According to customer experience research from Forbes, customers who have the best experiences spend 140% more compared to those who have poor experiences. Target's personalization sophistication taps directly into this principle by making every offer feel individually curated.
4) Kirkland's K Club Rewards
Kirkland's K Club Rewards earned recognition as America's Best Home Goods Loyalty Program for 2021 from Newsweek—a testament to its innovative approach to customer engagement beyond transactional rewards.
Program Highlights
Members enjoy monthly $500 gift card sweepstakes, birthday surprises and double point days throughout the year, 2X points for Kirkland's credit card holders, and entry through purchases or reviews creating multiple engagement paths.
The sweepstakes mechanic creates ongoing engagement hooks that keep members returning between major purchases. This addresses a core challenge in home decor loyalty: 54% of customers won't continue with programs that aren't engaging.
For brands building their own programs, Kirkland's approach offers a template for incorporating gamification alongside traditional points. Platforms like Rivo enable similar VIP tier structures with custom earning rules that can include gamification elements.
5) West Elm - The Key Rewards
West Elm's The Key program combines cashback rewards with value-added design services, positioning it as a premium choice for design-conscious consumers.
What Members Get
The free program lets members earn 2% back in rewards on qualifying purchases, free design consultations with in-house experts, early access to sales and limited-edition collaborations, and personalized recommendations with shareable wishlists.
The program's design services component addresses a key insight: 75% of consumers prioritize durability in home goods, suggesting they want guidance in making long-term decisions. By offering professional design consultations, West Elm transforms their loyalty program from a discount mechanism into a value-added service.
Adding service-based value through design consultations differentiates premium home decor programs from discount-only approaches.
6) Pottery Barn - The Key Rewards
As West Elm's sibling brand under Williams-Sonoma, Pottery Barn's The Key program offers identical reward structures with a traditional aesthetic focus.
Key Benefits
Members receive 2% back in rewards on qualifying purchases, complimentary design services and early sales access, multiple project list management for different rooms, and consistent benefits across Williams-Sonoma family of brands.
The project-based list management feature proves particularly useful for home decorators tackling room-by-room makeovers. This functionality demonstrates how loyalty programs can provide organizational value beyond discounts.
Pottery Barn's program appears in industry rankings of top loyalty programs in the Home/Decoration category, validating its industry-leading status alongside solutions like Rivo that help emerging brands build similar sophisticated programs.
7) Costco Executive Membership
For high-volume home goods buyers, Costco's Executive Membership delivers straightforward 2% cashback—among the highest rates in home retail.
Membership Details
The annual membership provides 2% annual cash back on qualifying purchases with a cap of $1,250, additional savings on appliances and mattresses, extra discounts on Costco services and travel, and an annual reward check that provides tangible value demonstration.
The membership pays for itself at $3,000 annual spending. Beyond that threshold, everything earned is pure reward value. This creates clear ROI for serious buyers—a model that paid membership programs can emulate.
Simple cashback math makes it easy for customers to understand exactly when membership becomes profitable. This transparency builds trust and drives commitment to reaching spend thresholds.
8) At Home - Insider Perks
At Home's Insider Perks implements a two-tier VIP system that creates aspirational goals for regular shoppers.
Program Structure
The free program includes a VIP tier for top customers with priority customer care, early notification of new product launches with special pricing, home re-decorating tips and inspiration content, and exclusive perks that increase with tier status.
The content-driven approach through decorating tips adds value beyond transactions. This aligns with research showing customers seek guidance, not just discounts, when making home decor purchases.
Two-tier VIP structures create aspirational paths that drive increased spending and engagement. Brands can implement similar tiered approaches using platforms like Rivo, which offers flexible tier automation based on multiple customer behaviors.
9) Ashley Furniture - Orange Rewards
As a leading furniture manufacturer and retailer, Ashley Furniture's Orange Rewards integrates loyalty with financing options—critical for big-ticket home purchases.
What It Offers
Members earn points on qualifying purchases redeemable for future discounts, access to special financing options, personalized offers based on purchase history, and benefits accessible through a nationwide retail footprint.
The financing integration makes high-value purchases more accessible—a consideration for home decor brands selling premium items. According to McKinsey research, companies using advanced personalization generate 40% more revenue from those activities than average players.
Combining loyalty with financing addresses purchase barriers unique to furniture retail and demonstrates how programs can solve customer pain points beyond simple rewards.
10) Ace Hardware - Ace Rewards
Ace Rewards stands out through its unique local pricing model—uncommon in national retail chains.
Program Features
Members get $5 off for every $250 spent, neighborhood store-specific pricing and offers, a Premier tier unlocked at $750 annual spend, and 1,000 bonus points at sign-up.
With over 5,000 stores globally, Ace demonstrates how localized personalization creates differentiated value. In today's age of national chain stores, being able to utilize neighborhood-specific savings creates a unique competitive advantage.
Local pricing and store-specific offers create perceived exclusivity that national programs cannot match. This approach could inspire home decor brands using Rivo to create location-based rewards for customers in specific markets.
11) Lowe's MyLowe's Pro Rewards
MyLowe's Pro Rewards targets serious DIYers and contractors with pro-level benefits that extend to home decor projects.
Pro Benefits
The free program lets members redeem points for MyLowe's Money or exclusive rewards, access special bulk order pricing, receive free standard shipping and tool rental discounts, and take advantage of members-only deals throughout the year.
For contractors and serious home DIY enthusiasts, the MyLowe's Pro Rewards program provides professional-grade benefits that recognize higher-volume purchasing patterns. This segmented approach to loyalty shows how different customer types may need different program structures.
Pro-tier benefits appeal to customers doing significant home improvement alongside decorating and demonstrate the value of audience segmentation in loyalty design.
12) Wayfair Rewards
Wayfair Rewards operates as a paid membership suited for high-volume online furniture shoppers.
Membership Benefits
Members receive free shipping on all orders with no minimum purchase requirement, 25% off assembly services, members-only sales and early access, and benefits that work across the Wayfair family including AllModern, Birch Lane, and Joss & Main.
Industry analysts note that unless you're furnishing an entire room or house or making regular bulk orders, the membership value may not justify the annual cost. This highlights an important consideration: paid membership models work best when the math clearly favors frequent purchasers.
The multi-brand approach demonstrates how loyalty can create ecosystem value when a company operates multiple storefronts.
Building Your Own Home Decor Loyalty Program
For home decor brands ready to create their own loyalty program rather than rely on third-party platforms, the key is choosing infrastructure that scales with your growth. According to Harvard Business Review, increasing customer retention rates by just 5% can increase profits by 25% to 95%, making loyalty programs one of the highest-ROI investments available.
90% of companies now offer some form of loyalty program, making differentiation critical. The most successful home decor programs share common elements: points systems with clear earning and redemption rules, VIP tiers that create aspirational goals, personalized offers based on purchase history and preferences, and value-added services beyond discounts like design help and early access.
Platforms like Rivo enable home decor brands to implement these strategies with Shopify-native integration, customizable VIP tiers, and analytics dashboards tracking customer retention. View case studies from brands like HexClad and Caraway to see real-world implementations.
Why Rivo Works for Home Decor Brands
When it comes to building a loyalty program that truly moves the needle for your home decor brand, the platform you choose matters as much as your program design. Rivo stands out because it was built specifically for fast-growing DTC brands that need enterprise capabilities without enterprise complexity.
The platform's month-to-month billing with no annual contracts means you're never locked in. This reflects Rivo's 100% bootstrapped, zero-VC approach—the incentive structure aligns with your success, not investor returns. With white-glove onboarding included on Plus and Enterprise plans, you get expert guidance on tier structure, reward ratios, and integration strategies that have worked for thousands of other brands.
For home decor brands ready to turn occasional buyers into lifetime customers, Rivo provides the infrastructure to make it happen.
Frequently Asked Questions
What kind of rewards resonate most with home decor customers?
Home decor customers respond to both transactional rewards like points and cashback as well as experiential benefits such as design consultations and early access to collections. Research indicates 75% prioritize durability, suggesting they value guidance on major purchases. Programs combining immediate discounts with service-based perks drive the highest engagement because they address both the practical need for savings and the emotional desire for expert guidance.
How can a small home decor brand get started with a loyalty program?
Start with a points-based system offering clear value—typically 1 point per dollar spent with straightforward redemption thresholds. Platforms like Rivo offer plans starting at $49/month with white-glove onboarding, making enterprise-grade loyalty accessible to growing brands. Focus on 2-3 VIP tiers initially, expanding complexity as your customer base grows. The key is keeping the structure simple enough that customers immediately understand how to earn and use rewards.
What are the key differences between a points program and a VIP tier system for home decor?
Points programs reward individual transactions with redeemable value, while VIP tier systems create aspirational status levels like Bronze, Silver, and Gold based on cumulative spending or engagement. The most effective home decor programs combine both approaches—points provide immediate gratification and tiers build long-term relationship goals. 54% of customers won't continue with programs that lack engagement, so tiers address this by creating achievement goals beyond simple point accumulation.
How often should a home decor brand update its loyalty program offers?
Refresh promotional offers monthly while keeping core program structure stable. Seasonal relevance matters significantly in home decor—think spring refresh promotions, holiday entertaining themes, and back-to-school dorm decor. Monthly sweepstakes like Kirkland's $500 gift card create recurring engagement touchpoints without requiring constant structural changes. The balance is maintaining program consistency while keeping offers fresh and seasonally appropriate.
Can loyalty programs integrate with in-store purchases for home decor shops?
Yes, modern platforms integrate seamlessly with point-of-sale systems. Rivo integrates with Shopify POS for omnichannel programs, ensuring customers earn and redeem points whether shopping online or in physical locations. This unified experience proves critical for home decor brands where customers often browse online but purchase in-store after seeing items in person. The ability to check points balance and redeem rewards at any touchpoint creates a seamless brand experience.
