First, let's set the table

There’s no shortage of loyalty, referral, and membership platforms in 2025. And if you’ve landed on this page, you’re probably in the middle of deciding which vendor is the best fit for your brand.

If you’re currently using Inveterate—or evaluating them—this article is for you. Here are four reasons why growing brands are choosing Rivo over Inveterate.

Reason 1: More value, less budget

Inveterate’s pricing starts around $1,500/month, with higher tiers required for basic features like strategy support, checkout extensions, or full integrations. Rivo, on the other hand, offers lower pricing with more included out-of-the-box, no long-term commitments, and free migration support for larger brands.

We’re fully bootstrapped, which means we don’t answer to investors—we answer to customers. That’s why Rivo can offer enterprise-level functionality at a fraction of the cost, without surprise charges for each additional feature.

Reason 2: Built Exclusively for Shopify

Rivo is purpose-built for Shopify and Shopify Plus. Every feature, integration, and UI decision is made with Shopify merchants in mind—from custom metafield support to deep native integrations with Flow, Checkout, POS, and Shopify Customer Accounts.

Inveterate also focuses on Shopify, but supports only certain Shopify Plus features (like checkout extensions) and relies heavily on developer-built API integrations for advanced use cases. Rivo delivers plug-and-play functionality, with no developer lift required.

Reason 3: Faster product velocity

Inveterate has a focused feature set, especially around paid memberships—but if you’re looking for breadth, Rivo offers a full suite: points, referrals, VIP tiers, cashback, post-purchase offers, and more.

Our team ships updates every single week, with direct merchant feedback built into our roadmap. That means you’re not waiting months or years for improvements—we’re iterating constantly and rolling out powerful features built specifically for Shopify’s ecosystem.

Reason 4: Hands-on onboarding and direct access to our team

Thinking about switching from Inveterate? We’ll help make the transition smooth. Our team will assist with key parts of the migration—from importing your customer data to setting up your new program in Rivo.

You’ll also get access to:

• A shared Slack channel with our team
• Direct lines of communication to our support, product, and success teams
• Proactive guidance during onboarding to help you get the most out of Rivo

Inveterate offers onboarding support only at higher pricing tiers, and ongoing support often routes through email or tickets. With Rivo, you’ll have a real relationship with the people behind the product—and that makes a big difference as your program scales.