HAM and Rivo

HAM is an analytics platform built for subscription brands. The HAM and Rivo integration connects loyalty and referral data with subscription and commerce data so teams can clearly understand attribution and how loyalty impacts retention, LTV, and subscriber behavior.

With this integration, brands can analyze referral attribution, measure how loyalty actions influence churn and repeat purchase, and understand what drives subscriber value expansion.

How the HAM integration works

• The HAM + Rivo integration allows brands to understand attribution from loyalty and referral activity without any additional setup. HAM natively ingests the data Rivo already provides and automatically ties it to subscription, order, and customer behavior.
• Out of the box, brands can see how Rivo-driven actions contribute to retention, churn, and lifetime value. This makes it easy to measure which loyalty and referral efforts are actually driving long-term subscriber value, without manual tagging, custom tracking, or ongoing maintenance.

Getting started with the HAM integration

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