26 Fraud Prevention in Referrals Statistics Every Ecommerce Brand Must Know in 2026
Referral fraud costs eCommerce brands $1B annually and erodes trust, conversion, and ROI. Automated, fraud-protected referral programs—like those with built-in IP monitoring, self-referral blocking, and verification—deliver higher lifetime value, increased AOV, and scalable returns, with platforms like Rivo enabling secure, high-ROI programs.