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Discover key e-commerce wallet pass statistics for 2026, highlighting digital wallet adoption, Gen Z spending habits, and how wallet passes boost retention, loyalty, and revenue for Shopify brands.

Two of the most important for Shopify brands specifically are customer acquisition cost vs customer lifetime value - or CAC vs LTV.

So, why is customer acquisition cost so important? You need to understand your customer acquisition cost (CAC) across different channels to build out your advertising budget and price products properly.

We’ll walk you through some success stories below that serve as examples of customer retention providing a tangible ROI. Then, we’ll walk you through the key takeaways from these examples.

Shopify businesses are at a crossroads when it comes to prioritizing customer acquisition vs retention. While you need both to keep your company alive, they don’t provide the same ROI - and there are quite a few other differences as well.

In this blog, we’ll discuss customer engagement and strategies for effectively increasing customer retention and turning them into repeat shoppers.

All the abbreviations you hear, what they mean, and why they're important

Customer retention is crucial for profitability; focus on strategies like loyalty programs to boost ROI.

Boost customer retention with tailored ecommerce loyalty programs to drive repeat purchases and growth.