Product reviews and loyalty programs work better together than apart. When customers earn points for submitting reviews, you generate authentic social proof while driving repeat purchases—a combination that can increase repeat purchase rates by 3.1x and deliver measurable ROI within 30-90 days. This guide walks you through integrating Okendo reviews with your Shopify loyalty program, whether you're using Okendo's native loyalty features or connecting Okendo Reviews to a dedicated platform like Rivo via Shopify Flow.
Key Takeaways
- Okendo serves 9,000+ Shopify brands with reviews, loyalty, surveys, quizzes, and referrals in one platform
- Brands can earn points for reviews using Okendo's native loyalty or integrate Okendo Reviews with Rivo Loyalty via Shopify Flow
- Photo and video reviews can command bonus point allocations (e.g., 50 points base + 25 for photo + 50 for video)
- According to Forbes Advisor research, 90% of consumers show greater loyalty to brands with a loyalty program
- Implementation typically takes 1-3 days for basic setup, with full optimization in 1-2 weeks
- Brands report 52x ROI and significant repeat purchase rate improvements when combining reviews with loyalty incentives
Understanding the Okendo and Loyalty Integration Landscape
Okendo operates as an integrated customer marketing platform offering Reviews, Loyalty, Surveys, Quizzes, and Referrals in one unified system. This creates two distinct integration paths for Shopify merchants:
Path 1: Okendo's Native Loyalty Program If you're already using Okendo Reviews, you can activate their built-in loyalty module. This keeps everything in one platform—customers earn points for purchases, reviews, social actions, and referrals without additional app installations.
Path 2: Okendo Reviews + Dedicated Loyalty Platform Many brands prefer best-of-breed solutions—using Okendo exclusively for reviews while running their loyalty program through a platform like Rivo. This approach offers deeper customization, more flexible redemption options, and access to developer toolkits for custom implementations.
The right choice depends on your needs:
- Choose native Okendo Loyalty if you want simplicity and unified data
- Choose Okendo Reviews + Rivo if you need advanced customization, store credit features, or prefer an open platform architecture
Setting Up Your Loyalty Program Foundation
Before integrating Okendo reviews with any loyalty system, you need a properly configured loyalty program. Here's how to establish the foundation:
Core Loyalty Configuration
Your loyalty program should include these essential elements:
- Points earning rules — Define how customers accumulate points (purchases, reviews, referrals, social follows, birthdays)
- Redemption options — Set up what customers can redeem points for (discounts, free products, free shipping, store credit)
- VIP tiers — Create status levels based on spend or points earned to reward your best customers
- Checkout integration — Enable point redemption directly at Shopify checkout to reduce friction
For Rivo users, the platform offers 50+ out-of-box features including VIP tier automation, Shopify checkout extensions, and a visual page builder for dedicated loyalty landing pages.
Give-Back Rate Considerations
Most successful programs use a 6-10% give-back rate—enough to incentivize participation without eroding margins. For example:
- 1 point per $1 spent
- 100 points = $10 redemption value
- Effective give-back: 10%
Test your give-back rate against your profit margins before launch. Then, adjust based on customer response and redemption patterns after 30 days of data collection.
Integrating Okendo Reviews with Rivo Loyalty
For brands using Okendo Reviews alongside Rivo, Shopify Flow serves as the connection layer. This workflow automation tool triggers point awards when customers submit Okendo reviews.
Step-by-Step Integration Process
Step 1: Create the Earning Rule in Rivo
In your Rivo dashboard, set up a "Post a product review" earning action:
- Navigate to Loyalty → Ways to Earn
- Create a new custom action for product reviews
- Set your point value (e.g., 50 points for standard review)
- Optional: Create separate rules for photo reviews (75 points) and video reviews (100 points)
Step 2: Build Your Shopify Flow Workflow
Access Shopify Flow from your Shopify admin (requires Shopify, Advanced, or Plus plans):
- Trigger: Select "Okendo Review Created"
- Action: Select "Rivo Add Points for Review"
- Configure point amount to match your Rivo earning rule
- Add conditions if needed (e.g., only verified purchasers, minimum character count)
Step 3: Test the Integration
Before going live:
- Submit a test review on a product
- Verify points appear in the customer's loyalty account
- Check that the Shopify Flow workflow logs show successful execution
- Confirm the customer receives notification of earned points
This integration method provides full flexibility—you can customize point values based on review quality, product category, or customer VIP tier.
Configuring Earning Rules for Review Rewards
Strategic point allocation for reviews drives both quantity and quality of user-generated content. Here's how to structure your earning rules effectively:
Tiered Point Structure
Award different point values based on review richness. Shopify research shows that visual content increases conversion rates significantly:
- Text review (basic) — 50 points: Encourages participation and builds foundational social proof
- Review with photo — 75 points: Photo reviews increase conversions and provide authentic product visualization
- Review with video — 100 points: Video content drives highest engagement and purchase confidence
- Review with photo + video — 125 points: Maximum social proof value with comprehensive product demonstration
Fraud Prevention Considerations
Review-based earning rules require protection against abuse. Implement these safeguards:
- Verified purchaser requirement — Only award points for reviews from customers who actually purchased the product
- One review per product — Prevent duplicate submissions for the same item
- Minimum content threshold — Require minimum character counts to avoid low-effort reviews
- Moderation queue — Review submissions before points are awarded for high-value rewards
Rivo includes built-in fraud prevention tools for referral programs, and similar logic applies to review-based earning rules.
Maximizing Review Generation with Loyalty Incentives
Points alone won't generate reviews—you need strategic communication to drive action. Nielsen research confirms that 66% of consumers trust peer recommendations, making authentic reviews critical for conversion. Here's how to maximize review collection:
Email Campaign Integration
Connect your loyalty program with Klaviyo or your preferred email platform to create automated review request sequences:
Post-Purchase Review Request Flow:
- Order delivered (wait 7-14 days for product use)
- Email 1: "Earn 50 points—share your experience with [Product Name]"
- Email 2 (3 days later, if no review): "Your 50 points are waiting—takes 2 minutes"
- Email 3 (5 days later, if no review): "Last chance for bonus points this week"
The advanced Klaviyo integration allows you to pass loyalty profile properties and events, enabling dynamic content that shows current point balance and VIP tier status.
VIP Tier Incentives
Your highest-value customers often have the most credible reviews. Incentivize VIP members with enhanced review rewards:
- Gold tier members earn 2x points on reviews
- Exclusive early access to new products in exchange for launch-day reviews
- Feature top VIP reviews on product pages and social channels
On-Site Prompts
Embed review requests where customers naturally engage:
- Post-purchase confirmation page: "Earn points for every review"
- Customer account dashboard: Display pending review opportunities
- Product pages: Show points available for reviews alongside existing reviews
Leveraging Analytics to Measure Integration Impact
Track these metrics to quantify the ROI of your Okendo + loyalty integration:
Key Performance Indicators
- Review generation rate — Percentage of purchasers who submit reviews (benchmark: 5-15%)
- Photo/video attachment rate — Percentage of reviews including media (target: 30%+)
- Repeat purchase rate for reviewers — Compare reviewers vs. non-reviewers (expect 2-3x higher)
- Loyalty-attributed revenue — Percentage of total revenue from loyalty program members
Reporting Setup
Both Okendo and Rivo provide analytics dashboards. For integrated reporting:
- Track review submissions in Okendo
- Monitor points earned and redeemed in your loyalty platform
- Use Klaviyo segments to compare customer behavior between reviewers and non-reviewers
- Calculate incremental revenue from review-driven repeat purchases
For example, Portland Leather Goods turned loyalty into 17.4% of its revenue after migrating to Rivo.
Common Integration Challenges and Solutions
Points Not Awarding After Review
Cause: Shopify Flow workflow not triggering properly Solution:
- Verify Okendo Review Created trigger is correctly configured
- Check that customer email matches between Okendo and Rivo
- Review Flow execution logs for error messages
Duplicate Points for Same Review
Cause: Workflow triggering on review edits, not just new submissions Solution:
- Add condition to Shopify Flow: "Review is new" (not an update)
- Implement rate limiting: one review reward per product per customer
Delayed Point Attribution
Cause: Flow execution queues or sync timing Solution:
- Set customer expectations: "Points typically appear within 24 hours"
- For immediate attribution, use webhook-based integrations instead of scheduled syncs
Customer Can't See Earned Points
Cause: Account mismatch between review submission and loyalty enrollment Solution:
- Ensure review is submitted while customer is logged in
- Implement automatic loyalty enrollment at account creation
- Use Rivo Activate for passwordless account activation from email links
Why Choose Rivo for Your Loyalty Integration
For Shopify brands serious about retention, Rivo provides the infrastructure to maximize the value of every customer interaction—including reviews.
Open Platform Architecture
Unlike closed ecosystems, Rivo operates as a fully open platform with REST API, JavaScript API, native Liquid metafields, and webhooks. This means your development team can build custom review-to-points workflows that match your exact business logic, not just what's available out-of-box.
Native Shopify Checkout Integration
Rivo integrates directly with Shopify checkout using over 7 checkout extensions, allowing customers to redeem points at checkout without leaving the native Shopify experience. This reduces friction and increases redemption rates compared to coupon-code-based alternatives.
Proven Results at Scale
Brands running Rivo loyalty programs report measurable outcomes:
- HexClad generated $450K in referral revenue using Rivo's platform
- Kitsch reached 1.2M activated customers with 8.7x higher repeat purchase rate for top-tier VIPs
- OSEA Malibu achieved 77% repeat purchase rate among customers who redeemed rewards
Month-to-Month Flexibility
Rivo is 100% bootstrapped with zero venture capital, enabling month-to-month contracts instead of annual commitments. Test the integration, prove ROI, then scale—without being locked into a 12-month deal before seeing results.
For brands currently using Okendo Reviews and evaluating loyalty options, Rivo's Okendo integration via Shopify Flow provides the best-of-breed approach: world-class reviews from Okendo, enterprise-grade loyalty from Rivo.
Frequently Asked Questions
How do I set up earning rules in Rivo to reward customers for submitting Okendo reviews?
Create a custom earning action in Rivo for "Post a product review," then build a Shopify Flow workflow that triggers when Okendo detects a new review submission. The Flow connects the Okendo trigger event to the Rivo action, automatically awarding points. You can configure different point values for text-only, photo, and video reviews by creating separate earning rules and Flow conditions.
Can customers earn loyalty points for different types of Okendo reviews?
Yes. Structure your earning rules to reward different review types at different point levels. For example, award 50 points for text reviews, 75 points for reviews with photos, and 100 points for reviews with video. This tiered approach incentivizes richer content that provides more social proof value.
What support is available if I encounter issues during the integration process?
Rivo provides 24/7 chat and email support on its Plus and Enterprise plans, with dedicated Slack channels for Enterprise customers. For Shopify Flow-specific issues, Shopify's support team can assist with workflow debugging.
Is it possible to migrate existing loyalty data when switching platforms?
Yes. Both Okendo and Rivo support data migration via CSV import. You can transfer customer point balances and VIP tier status. However, historical transaction logs typically don't migrate—only current balances transfer. Plan 2-4 weeks for medium-sized migrations and communicate clearly with customers about what to expect.
How long does the Okendo and Rivo integration take to implement?
Basic integration via Shopify Flow can be completed in 1-3 hours. Full optimization—including earning rule refinement, email campaign setup, and testing—typically takes 1-2 weeks. Rivo's white-glove onboarding on Plus and Enterprise plans includes dedicated support for integrations like Okendo.
