Friendbuy does not publish conventional fixed-price subscription tiers like Starter, Growth, and Enterprise. Instead, it offers a pricing calculator that estimates costs based on the products a brand selects and its monthly Shopify order volume.
The company does publish a starting price for Shopify referral programs: $750 per month. Additional products, including loyalty and influencer marketing, can change the total subscription cost. Optional features such as receipt scanning, cashback, and mobile wallet passes also carry separate fees.
Brands comparing referral and loyalty platforms, including Shopify-focused alternatives like Rivo Referrals, should understand how Friendbuy's product-based pricing works before requesting a quote.
This guide breaks down Friendbuy's pricing, available products, optional add-ons, annual agreements, and how its costs compare with other referral and loyalty platforms.
Pricing information was verified on November 9, 2026. All prices are in USD and may change before or during 2027.
Key Takeaways
- Friendbuy does not publish conventional named subscription tiers. Its Shopify referral programs start at $750 per month, with final pricing depending on monthly order volume and program requirements.
- The company offers three primary products: Referral, Loyalty, and Influencer, which businesses can select when building a pricing estimate.
- Friendbuy's influencer pricing calculator includes an estimated additional charge equal to 2.5% of influencer revenue.
- Friendbuy is free to install through Shopify, but monthly platform fees apply under an annual agreement.
- Optional add-ons include receipt scanning starting at $500/month, Reward Store at $500/month, Wallet Pass + Push Notifications starting at $500/month, and Shopify Cashback at $250/month.
- Friendbuy does not advertise per-referral commissions or percentage-based charges on referred revenue for its core referral product.
- Its Shopify plans include implementation assistance, launch strategy, custom design, quality assurance, and support.
- Rivo offers Shopify-focused Loyalty, Referrals, Cashback, Accounts, and Memberships, with published starting prices and custom configurations for brands requiring multiple products.
How Friendbuy Pricing Works: What You Need to Know Before Signing Up
Friendbuy uses a product-based pricing structure rather than a conventional set of published subscription tiers.
Its official pricing page includes a Shopify calculator where merchants select their monthly order volume and the products they want to use.
The available product categories are Referral, Loyalty, and Influencer. Merchants can also select optional add-ons to estimate their total monthly cost.
Friendbuy publishes a starting price of $750 per month for Shopify referral programs, although the final subscription amount depends on the merchant's requirements.
The company's Shopify App Store listing states that monthly platform fees apply under an annual agreement.
Friendbuy also states that its core referral product does not charge per-referral commissions or take a percentage of referred revenue.
However, this does not mean the subscription price remains unchanged regardless of business size. Monthly Shopify order volume is one factor Friendbuy considers when calculating pricing.
Brands operating outside a standard Shopify environment, including headless or custom commerce configurations, must request individually scoped pricing.
For merchants comparing costs, the main consideration is which Friendbuy products they need, which optional add-ons are necessary, and how their order volume affects the final quote.
Friendbuy Pricing Plans Overview
Friendbuy does not organize its pricing into conventional Starter, Growth, or Enterprise tiers.
Instead, merchants choose products and optional add-ons to build a subscription estimate.
Its published starting prices and additional charges include:
- Shopify Referral Program: Starts at $750/month, with pricing determined by program requirements and order volume.
- Loyalty Program: Pricing varies based on the selected configuration and monthly order volume.
- Influencer Program: Custom base pricing, with an estimated additional 2.5% of influencer revenue shown in the pricing calculator.
- Receipt Scanning: Starts at $500/month as a Loyalty add-on.
- Reward Store: $500/month as a Referral add-on.
- Wallet Pass + Push Notifications: Starts at $500/month as a Referral or Loyalty add-on.
- Shopify Cashback: $250/month as a Referral or Loyalty add-on.
- Non-Shopify or Custom Commerce: Individually scoped pricing.
The company notes that final pricing may vary depending on the requirements of the program.
Receipt scanning, cashback, wallet passes, and Reward Store are optional components rather than features automatically included in every subscription.
Merchants should confirm which base product subscriptions are required to use their chosen add-ons.
Feature Breakdown by Plan
Because Friendbuy prices its software according to selected products, feature availability depends on the configuration a brand purchases rather than a conventional subscription tier.
Friendbuy's core platform supports referral marketing, loyalty programs, and influencer marketing.
Referral Program
Friendbuy's referral platform includes tools for activating existing customers as advocates, encouraging them to share referral links, and rewarding successful referrals.
Advertised capabilities include:
- Advocate recruitment and activation through on-site, email, and post-purchase placements.
- Flexible incentives for advocates and referred customers.
- Referral tracking and attribution.
- Eligibility rules, reward validation, and fraud prevention.
- A/B testing and program optimization.
- Reporting and analytics.
- Product sharing and customizable referral experiences.
The platform also supports branded referral placements, sharing experiences, and customer communication.
Loyalty Program
Friendbuy's loyalty product allows brands to reward purchases and other qualifying customer actions.
Its published capabilities include points programs, VIP tiers, redemption options, targeted promotions, and loyalty engagement across customer touchpoints.
Receipt scanning and mobile wallet functionality are available as separately priced add-ons.
Influencer Program
Friendbuy's influencer product supports creator and partner programs, including recruitment, onboarding, tracking links, codes, commission management, and performance reporting.
The platform also advertises tools for tracking attributed sales and evaluating influencer campaigns.
Integrations and Implementation
Friendbuy advertises APIs, webhooks, and connections to commerce and marketing systems.
Its Shopify App Store listing identifies integrations with Klaviyo, Attentive, Iterable, Okendo, and Recharge, as well as support for Shopify checkout, customer accounts, and Shopify POS.
Businesses requiring specific developer capabilities should confirm the supported integration features and access terms.
Friendbuy's Shopify pricing page also includes launch strategy, custom design, implementation assistance, quality assurance, and access to support.
The precise implementation scope should be confirmed in the merchant's agreement.
Hidden Costs and Setup Fees
Friendbuy's $750 monthly Shopify referral starting price does not necessarily represent the full cost of a merchant's program.
Several additional pricing components deserve attention.
- Influencer revenue share. Friendbuy's calculator includes an estimated additional 2.5% of influencer revenue when the influencer product is selected. This appears alongside the product's base subscription cost, which depends on the quote.
- Receipt scanning. The Loyalty add-on starts at $500 per month and supports rewarding qualifying purchases made outside a merchant's owned checkout.
- Reward Store. The Referral add-on costs $500 per month and gives advocates additional reward redemption choices.
- Wallet Pass + Push Notifications. This add-on starts at $500 per month and supports mobile wallet access and push notifications. It is available as an addition to Referral or Loyalty.
- Shopify Cashback. The cashback add-on costs $250 per month and is available with Referral or Loyalty.
- Custom commerce requirements. Businesses using non-Shopify, headless, or more complex commerce setups may require individually scoped pricing.
- Annual agreement. Friendbuy's Shopify App Store listing states that its monthly platform fees apply under an annual agreement. Businesses should confirm the contract length, billing schedule, renewal conditions, and cancellation requirements.
The Shopify listing also warns that Friendbuy may bill external charges separately from Shopify invoices.
Friendbuy advertises implementation assistance and launch support as included with Shopify plans, but merchants should confirm whether their particular project requires services outside the standard scope.
Friendbuy Pricing Compared to Other Referral and Loyalty Platforms
Friendbuy's Shopify referral pricing starts at $750 per month. Other referral and loyalty platforms publish lower entry-level subscription prices, although their functionality, billing structures, and usage allowances differ.
Referral Rock advertises an Operator plan at $250 per month. Its Multi-Org plan starts at $1,000 per month for organizations managing separate programs across brands or locations.
Referral Rock also advertises Enterprise pricing with a $25,000 annual minimum, subject to a custom quote.
Referral Factory offers referral marketing software with paid plans and pricing based on the program's requirements. Merchants should verify its current starting price directly before making a cost comparison.
Smile.io offers a free loyalty plan and paid subscriptions beginning with Essential at $15 per month. Its plans have different order allowances and feature limits.
Yotpo's Loyalty & Referrals product offers a free plan and a Pro plan starting at $199 per month, including the first 500 monthly orders. Additional order-based charges apply as usage grows.
LoyaltyLion advertises its Classic plan at $199 per month for up to 500 orders, with more advanced plans available through custom pricing.
These starting prices do not represent identical products.
Some platforms focus on basic referral marketing, while others provide broader loyalty, VIP, rewards, or enterprise program management capabilities.
Friendbuy's core referral pricing differs from products that calculate charges using referral commissions or percentages of referred revenue.
However, Friendbuy's subscription cost can still vary according to order volume, selected products, and implementation needs.
Merchants should compare the total cost of the features they actually require rather than treating every advertised entry-level price as equivalent.
How to Estimate Your Total Cost With Friendbuy
Because Friendbuy uses product-based pricing, estimating the total cost requires identifying the necessary base products and add-ons.
For example, a merchant using the published starting price for a Shopify referral program could calculate:
- Base Shopify referral program: $750/month.
- Optional Shopify Cashback add-on: $250/month.
- Estimated starting total: $1,000/month.
This assumes the merchant qualifies for the advertised referral starting price and that cashback is available under the agreed configuration.
A merchant also interested in Reward Store could add its published $500 monthly fee, producing an illustrative total of $1,500 per month before additional adjustments.
Receipt scanning is different because Friendbuy identifies it as a Loyalty add-on.
Although receipt scanning starts at $500 per month, its price cannot automatically be added to a referral-only estimate without also accounting for the required Loyalty subscription.
Similarly, Wallet Pass + Push Notifications starts at $500 per month and must be added to an eligible Referral or Loyalty configuration.
Businesses purchasing the influencer product should account for its quoted base cost and the estimated additional 2.5% of influencer revenue displayed in Friendbuy's pricing calculator.
These examples use publicly advertised starting figures. They are not guaranteed quotes.
A merchant's actual subscription may differ based on monthly Shopify order volume, selected products, technical requirements, and contractual terms.
The most reliable approach is to request a written quote identifying every included product, optional add-on, implementation service, and recurring charge.
Where a Published-Pricing Retention Platform Fits In
For a merchant evaluating quote-based software, a platform that publishes starting subscription prices can make early-stage budgeting easier.
Rivo, a retention platform built for Shopify and Shopify Plus brands, publishes pricing for its loyalty plans and several additional retention products.
According to Rivo pricing, the Scale loyalty plan starts at $49 per month, while Plus costs $499 per month.
Scale pricing varies with monthly order volume. Enterprise pricing is customized for larger organizations and more complex requirements.
Rivo also offers Cashback starting at $199 per month and Accounts starting at $499 per month.
Its product portfolio includes Loyalty, Referrals, Cashback, Accounts, and Memberships, which can be combined through custom configurations.
These products are not automatically bundled into the $49 Scale subscription.
Where Friendbuy focuses on referral, loyalty, and influencer marketing, Rivo emphasizes Shopify-native retention experiences such as loyalty rewards, customer accounts, store credit, referrals, and paid memberships.
Rivo also advertises integrations with Shopify ecosystem tools and developer functionality for brands requiring customized experiences.
For Shopify Plus teams, the relevant comparison involves both software costs and how closely each platform fits their existing commerce infrastructure.
Brands evaluating the cost of their referral and loyalty software can explore Rivo pricing or request a demo to assess their specific requirements.
Final Thoughts
Friendbuy offers referral, loyalty, and influencer marketing products designed for brands that need configurable programs and implementation support.
Its published Shopify referral starting price is $750 per month, but the full subscription cost depends on the products selected, monthly order volume, optional add-ons, and custom requirements.
Receipt scanning, Reward Store, Wallet Pass + Push Notifications, and Shopify Cashback each have separate published prices.
Friendbuy also advertises an estimated additional revenue-based charge for its influencer product.
Brands comparing platforms should request a complete quote and confirm the included features, contract terms, implementation services, and any additional charges.
For Shopify and Shopify Plus brands considering a different retention platform, Rivo offers published starting prices for Loyalty, Cashback, and Accounts, along with custom arrangements combining multiple retention products.
The appropriate choice depends on the merchant's goals, technology stack, program requirements, and expected total cost.
Frequently Asked Questions
Does Friendbuy have a free plan or free trial?
Friendbuy's Shopify app is free to install, but its listing states that monthly platform fees apply under an annual agreement. The company does not advertise a permanent free subscription for operating its full referral and loyalty platform. A generally available free trial is not clearly published in its official pricing materials, so merchants should confirm whether any trial or evaluation arrangement is available.
Is Friendbuy worth the price?
Friendbuy may be suitable for brands that need customizable referral, loyalty, or influencer programs with implementation assistance and more advanced program management capabilities. Whether its pricing represents good value depends on the required products, order volume, program performance, and total contract cost. Shopify-focused alternatives such as Rivo offer different pricing structures and feature combinations that merchants can compare against their specific needs.
Does Friendbuy charge a percentage of referred revenue?
Friendbuy states that it does not charge per-referral commissions or take a percentage of referred revenue for its core referral product. Its influencer product is different, with the official pricing calculator displaying an estimated additional charge of 2.5% of influencer revenue. Final terms should be confirmed in the merchant's agreement.
Does Friendbuy offer custom enterprise pricing?
Yes. Friendbuy provides individually scoped pricing for merchants with complex requirements, including non-Shopify, headless, mobile, and custom commerce environments. Final pricing depends on the selected products, expected order volume, technical requirements, and implementation scope.
What is Friendbuy's influencer pricing?
Friendbuy's influencer product has custom base pricing. Its Shopify pricing calculator also displays an estimated additional charge equal to 2.5% of influencer revenue. The final amount depends on the agreed subscription, influencer program requirements, and applicable commercial terms.
What is Friendbuy's published Shopify starting price?
Friendbuy advertises Shopify referral pricing starting at $750 per month. The Shopify App Store states that monthly platform fees apply under an annual agreement. Final pricing can vary according to order volume, selected products, add-ons, and implementation requirements.
How does Friendbuy pricing compare with Referral Rock?
Friendbuy advertises Shopify referral programs starting at $750 per month, while Referral Rock's Operator plan starts at $250 per month. Referral Rock also offers Multi-Org pricing from $1,000 per month and custom Enterprise arrangements with a $25,000 annual minimum. These products have different feature sets, usage allowances, and commercial terms, so merchants should compare the required capabilities alongside the advertised prices.
Does Friendbuy integrate with Shopify?
Yes. Friendbuy offers a Shopify app supporting referral and loyalty programs. Its Shopify App Store listing also identifies compatibility with checkout, customer accounts, Shopify POS, and supported third-party marketing integrations. Businesses requiring specific functions should verify their compatibility and implementation requirements before purchasing.
What are the alternatives to Friendbuy?
Alternatives in the referral and loyalty software category include Rivo, ReferralCandy, Referral Rock, Referral Factory, Smile.io, Yotpo, and LoyaltyLion. Their pricing models differ, with some using fixed subscriptions, order-based allowances, usage-based fees, or custom enterprise quotes. Rivo focuses on Shopify and Shopify Plus retention products, while the other platforms offer different combinations of referral marketing, loyalty rewards, and program management.
How much does Friendbuy cost per month?
Friendbuy advertises Shopify referral pricing starting at $750 per month under an annual agreement. Its optional add-ons include Shopify Cashback at $250 per month, Reward Store at $500 per month, receipt scanning starting at $500 per month, and Wallet Pass + Push Notifications starting at $500 per month. Add-ons require eligible base products, and the final subscription cost depends on the selected configuration and program requirements.
