InviteReferrals pricing can be confusing because different websites and app marketplaces display different subscription options. Its Shopify App Store listing currently advertises a Standard plan at $249 per month, while older InviteReferrals pricing pages also describe Basic, Standard, and Enterprise options with monthly and annual billing.
The product has also become part of NVECTA, which markets it as NVECTA Referral & Loyalty. However, InviteReferrals continues to maintain its original website and marketplace listings.
For Shopify teams comparing referral software, Rivo provides a Shopify-native alternative with loyalty and referral functionality alongside additional retention products.
This breakdown explains InviteReferrals' published pricing, plan features, free-trial arrangements, potential additional costs, and how its pricing compares with other referral platforms.
Pricing information was verified on November 9, 2026. Published prices and subscription availability may vary by platform and sales channel.
Key Takeaways
- InviteReferrals' Shopify App Store listing currently advertises Standard at $249 per month or $2,388 per year.
- The original InviteReferrals pricing structure also lists Basic at $99 per month or $79 per month billed annually, Standard at $249 per month or $199 per month billed annually, and Enterprise through a custom quote.
- The Shopify Standard subscription includes 3,000 new referrers per month, six campaigns, five account members, personalized coupon functionality, and email support.
- InviteReferrals is now also marketed as NVECTA Referral & Loyalty, although legacy InviteReferrals pages and marketplace subscriptions remain accessible.
- The Shopify App Store advertises a 15-day free trial. InviteReferrals' original website advertises 14 days and an allowance of 100 new referrers.
- Published plans measure usage using new referrers, meaning customers who register to participate in referral campaigns, rather than simply counting referral links or orders.
- InviteReferrals does not clearly publish a standard overage fee for exceeding its new-referrer allowance.
- Rivo offers Shopify-focused Loyalty, Referrals, Cashback, Accounts, and Memberships, with separate product pricing and custom configurations.
InviteReferrals Pricing Overview: Plans, Tiers, and Costs
InviteReferrals has historically offered Basic, Standard, and Enterprise subscriptions.
Its original pricing materials describe plans based primarily on the number of new referrers a business can register each month, alongside campaign allowances and account access.
However, the current Shopify App Store listing only advertises the Standard subscription and references Enterprise availability.
The original Basic pricing should therefore not automatically be treated as an available Shopify subscription.
Basic Plan
InviteReferrals' original pricing page lists Basic at $99 per month, or an effective $79 per month when billed annually.
The published Basic features include:
- Up to 1,000 new referrers per month.
- Three referral campaigns.
- Unlimited invitations and conversions.
- Email notifications.
- API access.
- One account member.
- Email support with an advertised 24-hour response time.
These details remain publicly documented in InviteReferrals' original pricing materials.
However, Basic is not currently displayed as a selectable subscription on its Shopify App Store listing.
Merchants should confirm whether this plan remains available for their specific website, ecommerce platform, or installation.
Standard Plan
InviteReferrals' Shopify App Store listing currently advertises Standard at $249 per month.
Annual billing costs $2,388, equivalent to $199 per month, representing a 20% discount compared with twelve monthly payments.
The published Standard features include:
- Up to 3,000 new referrers per month.
- Six referral campaigns.
- Five account members.
- Personalized coupon-based referral rewards.
- Email support with an advertised 16-hour response time.
InviteReferrals' original pricing page also identifies unlimited invitations, unlimited conversions, email notifications, and API access among Standard's capabilities.
This makes Standard suitable for businesses that need multiple referral campaigns, personalized incentives, and additional team access.
The Shopify App Store currently advertises a 15-day free trial for this plan.
Merchants should verify the applicable subscription and trial conditions during installation.
Enterprise Plan (Quote-Only)
InviteReferrals also advertises an Enterprise subscription, although it does not publish a fixed monthly price.
According to its original pricing materials, Enterprise is designed for organizations requiring higher referrer and campaign allowances.
Its advertised capabilities include:
- Higher referrer and campaign limits.
- Account access for up to 20 members.
- Personalized coupon-based programs.
- Email and Skype support with an advertised 12-hour response time.
- Campaign implementation assistance.
- A dedicated account manager.
- Custom development services.
The original pricing materials also identify loyalty functionality within the higher-level offering.
However, businesses considering Enterprise should confirm which capabilities are included under current InviteReferrals or NVECTA contracts.
The final cost, support commitments, technical work, and implementation services depend on the agreement provided by the vendor.
Key Features Included in Each InviteReferrals Plan
InviteReferrals is designed to help businesses create and manage customer referral campaigns.
Its published materials describe a workflow where merchants configure incentives, encourage existing customers to invite friends, track referral actions, and evaluate campaign results.
The platform's documented functionality includes:
- Refer-a-friend campaign creation and management.
- Customizable referral widgets and campaign experiences.
- Referral links and social sharing options.
- Automated referral tracking.
- Rewards and coupons based on qualifying actions.
- Campaign performance reporting.
- Fraud-prevention controls.
- API access and integration options.
- Multi-user account access, depending on the plan.
InviteReferrals also supports personalized coupon-based programs, although these are specifically advertised on Standard and higher-level subscriptions.
Its original Basic and Standard pricing materials both include API access and unlimited invitations and conversions.
Therefore, these capabilities should not be described as exclusive to Standard.
The platform supports integration with ecommerce systems including Shopify, Wix, Magento, and WooCommerce.
However, merchants should confirm the available integration functions for their selected platform.
NVECTA Referral & Loyalty
NVECTA now markets the offering as NVECTA Referral & Loyalty, formerly InviteReferrals.
The current NVECTA description emphasizes referral campaigns, reward-based customer engagement, and tracking shares, clicks, and signups.
This establishes that the referral product continues to exist within NVECTA's portfolio.
However, the newer product positioning does not establish that every loyalty capability is included in each original InviteReferrals subscription.
Businesses requiring a dedicated loyalty program should confirm which product and subscription provide that functionality.
InviteReferrals Free Trial and Billing Terms
InviteReferrals advertises free trials, but the published terms differ between its website and Shopify App Store listing.
Its original website promotes a 14-day free trial with an allowance of 100 new referrers.
The Shopify App Store currently advertises a 15-day free trial for Standard.
These offers should be treated separately rather than assuming the same trial duration and usage restrictions apply across every channel.
InviteReferrals does not advertise a permanent free subscription for running referral campaigns.
After the applicable trial, merchants generally need a paid subscription to continue using the platform.
The original Basic and Standard plans offer lower effective monthly prices when billed annually.
Basic drops from $99 to $79 per month, while Standard drops from $249 to $199 per month.
On Shopify, the Standard subscription costs $249 per month or $2,388 annually.
Merchants selecting annual billing should confirm payment timing, renewal terms, and cancellation conditions before committing.
InviteReferrals Add-Ons and Extra Costs
InviteReferrals' published pricing materials describe subscription limits based on new referrers, campaigns, and account access.
However, the company does not clearly publish a standard per-referrer overage fee for exceeding the allowance included in a subscription.
It is therefore not possible to confirm whether exceeding a limit automatically triggers additional charges, requires an upgrade, or leads to a custom arrangement.
Businesses should request clarification before subscribing.
- Referrer allowances. Basic historically included 1,000 new referrers per month, while Standard includes 3,000. Organizations requiring higher volumes should confirm whether Enterprise or another arrangement is appropriate.
- Custom development. InviteReferrals lists custom development among Enterprise capabilities. Merchants should confirm what development work is included and whether additional services require separate payment.
- Implementation and support. Published support response times and service inclusions vary by subscription. Businesses should confirm current service commitments in their agreements.
- Annual billing. Annual subscriptions reduce the effective monthly price, but they also involve a larger billing commitment than month-to-month subscriptions.
- Integration requirements. Businesses operating across multiple commerce platforms or requiring custom API functionality should confirm whether additional technical work or licensing conditions apply.
InviteReferrals' original pricing materials describe unlimited invitations and conversions on Basic and Standard.
That should not be confused with unlimited new referrers, which remain subject to plan allowances.
InviteReferrals Pricing vs Other Referral Marketing Software
Referral software platforms use different pricing structures, making direct comparisons difficult without considering usage allowances and included features.
InviteReferrals' published Standard Shopify subscription costs $249 per month, while its legacy Basic pricing starts at $99 per month on monthly billing.
Friendbuy uses a product-based pricing model rather than conventional fixed tiers. Its official materials describe pricing based on selected referral, loyalty, and influencer products, with additional charges for optional functionality.
Friendbuy also advertises a Shopify referral starting price of $750 per month, subject to program requirements and order volume.
ReferralCandy combines a monthly subscription with a success fee based on eligible referred purchases.
Its published pricing materials show a Basic success fee of 10.5%, with lower percentages available on higher subscription tiers.
ReferralCandy's official pages currently differ on the Basic subscription amount, so merchants should confirm the price displayed at checkout before comparing total costs.
Talkable uses customized pricing, requiring businesses to obtain a quote based on their needs.
Smile.io publishes a Free plan for up to 200 monthly orders, along with paid subscriptions starting at $15 per month.
Its Growth subscription starts at $199 per month and includes a higher monthly order allowance than its entry-level plans.
InviteReferrals differs because its published subscriptions focus on new-referrer and campaign allowances.
These models are not directly interchangeable.
Some merchants may prefer predictable subscription fees, while others may find usage-based or performance-based pricing more appropriate for their expected program activity.
Who Is InviteReferrals For? Small Business vs Enterprise Pricing
InviteReferrals' original pricing structure provides options for businesses with different referral campaign requirements.
Basic is positioned for smaller businesses that need a limited number of campaigns and one account member.
Its published allowance of 1,000 new referrers per month could support a smaller referral program, depending on participation volume.
However, merchants should confirm Basic's current availability for their ecommerce platform.
Standard provides a higher allowance of 3,000 new referrers per month, six campaigns, and five account members.
This makes it more suitable for brands managing multiple referral initiatives or requiring collaboration between marketing team members.
Enterprise is positioned for organizations requiring higher allowances, additional account access, custom development, and more extensive support.
InviteReferrals supports ecommerce platforms including Shopify, Wix, Magento, and WooCommerce.
This makes it relevant to businesses operating customer referral programs across different commerce systems.
For organizations requiring both referral and loyalty functionality, the NVECTA product offering should also be evaluated.
However, businesses should verify the exact loyalty capabilities and subscription requirements rather than assuming every feature is included in the original referral plans.
How InviteReferrals Compares to Prefinery on Pricing and Features
Prefinery is a referral marketing and viral waitlist platform designed primarily for product launches, early-access campaigns, and audience growth.
Its pricing differs from InviteReferrals because it is based on the number of users enrolled in campaigns rather than the number of registered referrers.
Prefinery's published subscriptions include Lite, Essentials, and Pro.
- Lite starts at $49 per month on monthly billing or $39 per month when billed every six months. It includes the first 1,000 users and one campaign.
- Essentials starts at $249 per month on monthly billing or $199 per month when billed every six months. It includes the first 10,000 users and three campaigns, alongside additional analytics and integration functionality.
- Pro starts at $399 per month when billed every six months. It includes the first 50,000 users, ten campaigns, and additional support and customization capabilities.
Prefinery also publishes a specific overage rate of $0.005 per additional user per month when a subscription's included user allowance is exceeded.
Its official documentation states that exceeding the allowance does not automatically interrupt the service.
This is a clearer published overage structure than the one currently available for InviteReferrals.
Prefinery also offers integrations, webhooks, API functionality, and analytics, although availability varies by subscription.
Its official pricing page advertises a 14-day free trial.
The main distinction is the intended use case.
Prefinery emphasizes viral waitlists and launch campaigns, while InviteReferrals focuses on customer referral marketing for websites and ecommerce businesses.
Businesses should compare the capabilities relevant to their acquisition goals rather than relying solely on starting subscription prices.
Where Rivo Fits for Shopify Brands Evaluating Referral Pricing
For Shopify and Shopify Plus brands, the decision between referral platforms often depends on how referral marketing connects to loyalty, customer accounts, and other retention experiences.
Rivo offers Loyalty, Referrals, Cashback, Accounts, and Memberships as connected Shopify-focused retention products.
According to Rivo pricing, its Scale loyalty subscription starts at $49 per month, with pricing dependent on monthly order volume.
Rivo's Plus loyalty plan costs $499 per month, while Enterprise pricing is customized.
The platform also advertises Cashback starting at $199 per month and Accounts starting at $499 per month.
These products are not automatically included in the entry-level Scale subscription.
Brands can request custom configurations that combine several Rivo products according to their requirements.
Rivo also offers integrations with Shopify ecosystem applications, including Klaviyo, Gorgias, Recharge, and other supported services.
Its developer capabilities include Rivo JS, REST API functionality, metafields, and webhooks, with specific capabilities and access requirements depending on the plan.
Rivo's official pricing materials also advertise unlimited integrations across its loyalty plans.
Published Customer Results
HexClad partnered with Rivo to launch a referral program and reported more than $450,000 in new referral revenue during the program's first 90 days.
According to the HexClad case study, the company also reported a 92x return on investment and a 17% increase in average order value among referred customers.
These figures represent HexClad's reported experience, not guaranteed outcomes for other merchants.
Shopify brands comparing InviteReferrals with a broader retention platform can explore Rivo to evaluate how its loyalty and referral tools fit their existing commerce setup.
Final Thoughts
InviteReferrals offers referral marketing functionality with published allowances for new referrers, campaigns, and team access.
Its current Shopify App Store listing advertises Standard at $249 per month or $2,388 annually, while its original pricing materials also describe Basic and Enterprise options.
The product's transition into NVECTA Referral & Loyalty adds another consideration for businesses evaluating its current capabilities.
Merchants should confirm which product, subscription, trial terms, and integration features apply to their specific setup.
For Shopify and Shopify Plus brands that want referral marketing alongside other retention products, Rivo offers a Shopify-focused alternative with published loyalty pricing and customizable product combinations.
Comparing the full cost of the required features, rather than just the lowest advertised subscription price, is the most reliable way to evaluate these options.
Frequently Asked Questions
Does InviteReferrals offer a free trial?
Yes. InviteReferrals advertises a free trial, although the published terms differ by channel. Its original website promotes a 14-day trial including up to 100 new referrers, while its Shopify App Store listing currently advertises a 15-day trial for Standard. Merchants should check the terms applicable to their selected subscription.
What counts as a new referrer in InviteReferrals pricing?
InviteReferrals defines a new referrer as a customer who registers to participate in a referral campaign and invite other people. The number of new referrers is different from the number of invitations sent, clicks received, or completed referral conversions. The original Basic plan includes 1,000 new referrers per month, while Standard includes 3,000.
Does InviteReferrals have an Enterprise plan?
Yes. InviteReferrals advertises an Enterprise option with custom pricing. Its original pricing materials describe higher campaign and referrer allowances, up to 20 account members, a dedicated account manager, and custom development capabilities. Businesses should confirm current Enterprise features and contractual terms directly with the vendor.
Does InviteReferrals charge overage fees if a business exceeds its referrer limit?
InviteReferrals does not clearly publish a standard overage rate for exceeding its monthly new-referrer allowance. Its documented plans specify usage limits, but the available materials do not establish whether an overage automatically results in additional charges or requires a subscription change. Merchants should confirm the applicable policy before subscribing.
Is InviteReferrals pricing different on Shopify versus Wix?
Published pricing and subscription availability differ between the Shopify and Wix marketplace listings. Shopify currently advertises Standard at $249 per month or $2,388 annually, while Wix lists Basic and Standard options with annual billing. Merchants should use the pricing applicable to their specific installation rather than assuming every platform offers identical plans.
Does InviteReferrals offer an annual discount?
Yes. The original pricing materials show Basic at $99 per month or $79 per month when billed annually, and Standard at $249 per month or $199 per month when billed annually. The Shopify App Store currently advertises Standard at $249 per month or $2,388 annually, representing a 20% reduction compared with twelve monthly payments.
What happens to InviteReferrals pricing after the NVECTA rebrand?
NVECTA now markets the product as NVECTA Referral & Loyalty, formerly InviteReferrals. However, InviteReferrals' original website and marketplace listings remain accessible. Shopify continues to advertise a Standard subscription at $249 per month. Businesses considering the newer NVECTA offering should request current pricing and confirm whether its features and subscription terms differ from the legacy plans.
How does InviteReferrals pricing compare with ReferralCandy?
InviteReferrals' published plans are based primarily on new-referrer and campaign allowances. ReferralCandy combines monthly subscription charges with success fees on eligible referred purchases. The appropriate pricing model depends on a merchant's referral activity, eligible sales, and subscription requirements. Merchants should confirm ReferralCandy's current Basic subscription price because its official pricing materials are not fully consistent.
Does InviteReferrals have a permanent free plan?
InviteReferrals does not currently advertise a permanent free subscription for operating referral campaigns. It offers time-limited trials, including a 14-day offer on its original website and a 15-day trial on Shopify. Continued use after the trial generally requires a paid subscription.
