Kangaroo Rewards publishes three standard monthly plans: Core at $79, Plus at $199, and Elite at $349, alongside a custom-priced Enterprise tier. Every plan includes unlimited customers; the main differences are integrations, loyalty features, marketing capabilities, branded mobile apps, and customization.
However, merchants should distinguish between Kangaroo Rewards' standard pricing and the separate subscription terms advertised through the Shopify App Store. These pricing structures differ, particularly when it comes to order-based charges.
This guide breaks down Kangaroo Rewards' published plans, the features available at each tier, how its pricing compares with Smile.io, and what merchants should know about potential additional costs. It also examines how Shopify-focused alternatives like Rivo compare when evaluating loyalty and retention software.
Pricing and plan details were verified on November 9, 2026. Prices are listed in USD and may change.
Key Takeaways
- Kangaroo Rewards publishes three standard monthly plans: Core at $79, Plus at $199, and Elite at $349. Enterprise pricing requires a custom quote.
- Every standard plan includes unlimited customers. Kangaroo states that subscription prices do not automatically increase based on orders or active users.
- Integration allowances vary by tier: one POS or eCommerce integration on Core, two on Plus, and unlimited integrations on Elite and Enterprise.
- The separate Shopify App Store listing advertises an Ultimate plan at $199 per month, including 1,000 orders, with additional usage charges beyond that allowance.
- Kangaroo Rewards does not publish a permanent free plan on its standard pricing page. Trial and promotional offers may vary.
- Custom-branded mobile apps, AI-powered campaigns, and advanced reporting are advertised from the Elite tier.
- According to Mordor Intelligence, retail and consumer goods accounted for 29.96% of loyalty-management market spending in 2025.
- Rivo focuses on Shopify and Shopify Plus merchants, with Loyalty, Referrals, Accounts, Memberships, and Cashback offerings. Its Loyalty Scale plan starts at $49 per month, while other products have separate starting prices.
- Both Rivo and Kangaroo Rewards offer developer functionality, although specific API capabilities and access requirements depend on the subscription.
What Are the Kangaroo Rewards Pricing Tiers and What Does Each Include?
According to the official Kangaroo pricing page, the platform offers three standard monthly subscription tiers and a custom Enterprise plan.
Core costs $79 per month and is designed for small businesses introducing points and rewards. Plus costs $199 per month and adds referrals, VIP tiers, marketing workflows, and support for multiple locations. Elite costs $349 per month and adds a custom-branded mobile app, AI-powered campaigns, advanced reporting, and unlimited integrations.
Enterprise pricing is customized for larger organizations needing additional integration, deployment, and customization capabilities.
Kangaroo states that every standard plan includes unlimited customers and does not increase its subscription price based on order volume or active user counts.
These terms describe its standard pricing structure. Merchants subscribing through the Shopify App Store should review the separate pricing terms published there.
Core: Entry-Level Points and Rewards
Core costs $79 per month and is positioned for small businesses starting a loyalty program.
According to Kangaroo Rewards' official pricing page, Core includes points earning, reward redemption, pay-with-points functionality, free shipping rewards, custom offers, and a drag-and-drop email editor.
The plan also includes one POS or eCommerce integration, making it suitable for businesses that need to connect a single supported sales system.
Kangaroo also lists basic dashboard reporting and customer import functionality among the capabilities available across its standard plans.
Core is intended for businesses that need foundational loyalty functionality without the additional referral, segmentation, or multi-location features included in higher tiers.
Plus: Referrals, Tiers, and Multi-Location Support
Plus costs $199 per month and includes everything in Core, along with additional customer engagement and loyalty features.
Kangaroo Rewards advertises referral programs, spin-to-win campaigns, VIP tiers, cashback, store credit, customer segmentation, and marketing workflows at this level.
Plus also introduces multi-location and multi-storefront support, with two included integrations instead of one.
These additions make Plus more suitable for businesses that operate across multiple sales channels or want to expand beyond a basic points-and-redemption program.
For merchants evaluating Plus, the most relevant differences are the added engagement tools, expanded loyalty capabilities, and additional integration allowance.
Elite: Branded Apps and Unlimited Integrations
Elite costs $349 per month and includes the features available on Plus, along with additional customization and marketing capabilities.
According to Kangaroo Rewards, Elite adds a custom-branded mobile app, AI-powered campaigns, advanced reporting, gift cards, third-party rewards, and unlimited integrations.
The branded mobile app functionality allows businesses to provide an iOS and Android experience using their own branding rather than relying exclusively on Kangaroo's standard customer-facing experience.
Elite is positioned for businesses that want a more customized loyalty experience or need to connect multiple supported systems.
Kangaroo's official pricing materials differ on API availability. Its main pricing page places full API access under Enterprise, while another official pricing page identifies API access as an Elite capability. Businesses requiring API functionality should confirm their eligibility directly with Kangaroo Rewards.
Enterprise: Custom Quote
Kangaroo Rewards does not publish a fixed monthly price for Enterprise.
The platform positions Enterprise for larger organizations operating across multiple regions, teams, or technology systems.
According to its standard pricing page, Enterprise includes everything available on Elite, along with API access, full customization, multi-region rollout support, and a dedicated success team.
Organizations considering Enterprise should request a quote that specifies the included services, integration requirements, implementation arrangements, and ongoing support.
Kangaroo Rewards vs. Smile.io: Pricing Side by Side
Smile.io is a loyalty platform serving ecommerce merchants, with support for Shopify, Shopify Plus, Shopify POS, and BigCommerce.
According to the official Smile.io pricing page, its published plans include Free, Essential, Standard, Growth, Plus, and Enterprise.
The Free plan supports up to 200 monthly orders. Essential starts at $15 per month with 500 monthly orders, while Standard starts at $79 per month with 1,000 monthly orders.
Growth starts at $199 per month with 2,500 orders included. Smile.io's Plus plan starts at $999 per month when billed annually, with 7,500 monthly orders included. Enterprise pricing is customized and advertises unlimited monthly orders.
Smile.io uses different billing structures depending on the plan. Free, Essential, and Standard have fixed monthly order limits, while Growth, Plus, and Enterprise use dynamic usage-based pricing.
Several differences matter when comparing the platforms:
- Entry cost: Smile.io offers a permanent Free plan and a lower-cost Essential plan, while Kangaroo Rewards' standard paid plans start at $79 per month.
- Order-based billing: Kangaroo advertises standard monthly subscription pricing that does not increase with order volume or active users. Smile.io uses fixed order limits on its lower tiers and usage-based pricing on higher tiers.
- Integration allowances: Kangaroo includes one integration on Core, two on Plus, and unlimited integrations on Elite. Smile.io's integration allowances vary by plan, with unlimited integrations advertised from Growth.
- Platform support: Kangaroo connects to multiple commerce and POS systems, including Shopify, Lightspeed, and WooCommerce. Smile.io focuses on supported ecommerce platforms and offers native Shopify POS functionality.
The better pricing structure depends on a merchant's monthly order volume, required integrations, loyalty features, and implementation needs.
Merchants should compare the total expected subscription cost rather than relying only on the lowest advertised starting price.
Does Kangaroo Rewards Work with Lightspeed, Shopify, and WooCommerce?
Kangaroo Rewards supports multiple commerce and point-of-sale systems rather than operating exclusively within Shopify.
Its official integrations and pricing pages identify Shopify, Lightspeed, Heartland Payments, and Alice POS among its supported connections.
Kangaroo also advertises integrations with WooCommerce, BigCommerce, Magento, Mindbody, Judge.me, Amazon, and Hotlunch.
These integrations support different business requirements, including ecommerce transactions, physical retail operations, customer engagement, and rewards-related functionality.
However, merchants should confirm the capabilities of each specific integration. An integration's existence does not necessarily mean that every loyalty, redemption, reporting, or synchronization feature is available across all connected platforms.
Integration limits also affect plan selection.
Core includes one POS or eCommerce integration, Plus includes two, and Elite and Enterprise advertise unlimited integrations.
For example, a merchant connecting both Shopify and Lightspeed would generally need Plus or higher under Kangaroo's published integration allowances, subject to compatibility and setup requirements.
Businesses operating across several sales systems should verify their integration requirements before choosing a plan.
Does Kangaroo Rewards Offer a Free Plan?
Kangaroo Rewards does not currently advertise a permanent free plan on its standard pricing page.
Core is its lowest-priced standard subscription, starting at $79 per month.
However, Kangaroo has advertised promotional offers and trials for certain products or customer situations.
For example, its switching offer advertises a promotional period for eligible businesses migrating from another loyalty platform, subject to applicable terms.
Separate product-specific trial offers have also appeared in Kangaroo's official materials.
These promotions should not be interpreted as a permanent free plan or a universally available trial for Core.
Merchants should confirm current promotional eligibility, trial conditions, and subscription terms directly with Kangaroo Rewards.
What Does Kangaroo Rewards Actually Cost Across Different Store Sizes?
Kangaroo Rewards' standard plans are priced according to feature and integration requirements rather than published customer-count limits.
Its website also includes a calculator estimating how many additional orders would generate gross sales revenue equivalent to the monthly subscription fee.
At an average order value of $45, the estimated monthly sales equivalents are:
- Core ($79/month): Approximately two additional $45 orders, generating $90 in gross sales.
- Plus ($199/month): Approximately five additional $45 orders, generating $225 in gross sales.
- Elite ($349/month): Approximately eight additional $45 orders, generating $360 in gross sales.
These estimates illustrate how subscription costs compare with average order values. They do not represent guaranteed profitability or a complete financial break-even calculation.
Actual profitability depends on contribution margins, product costs, discounts, fulfillment expenses, and other operating costs.
For a single-location retailer, Core may provide enough functionality to operate a basic rewards program.
A growing business with multiple channels, referral campaigns, and customer segmentation requirements may find Plus more suitable.
Businesses that require a fully branded mobile app, advanced reporting, or numerous integrations may need Elite or Enterprise.
The most appropriate plan depends on the features a business actually uses, not simply the number of customers enrolled in its loyalty program.
Where Is a White-Label or Branded Setup Available on Kangaroo Rewards?
Kangaroo Rewards advertises custom-branded mobile apps starting with its Elite plan at $349 per month.
According to its official pricing page, this functionality allows businesses to offer iOS and Android apps using their own logos, colors, and rewards experiences.
Enterprise also includes the branded-app functionality available on Elite, along with additional customization capabilities.
Core and Plus include standard loyalty functionality, but Kangaroo does not list a custom white-label mobile app among their included features.
This distinction matters for merchants considering a branded customer experience beyond their ecommerce website or point-of-sale environment.
Businesses that need a custom mobile app should evaluate Elite or Enterprise and confirm the implementation requirements, publishing arrangements, and any additional services included in their subscription.
Are There Hidden Costs or Setup Fees on Kangaroo Rewards?
Kangaroo Rewards' standard pricing page advertises fixed monthly subscription prices without automatic increases based on customer count or order volume.
However, merchants should distinguish between its standard subscriptions, promotional offers, and Shopify App Store billing.
Kangaroo's promotional switching page advertises no setup fees, white-glove migration, and included onboarding, branding, and training for eligible businesses moving from another loyalty platform.
Those promotional terms should not be assumed to apply automatically to every new customer or custom implementation.
The separate Shopify listing also advertises a different pricing structure.
Its Ultimate plan costs $199 per month and includes 1,000 orders, with additional per-order charges above that allowance.
The listing's wording of the additional rate is ambiguous, so merchants should confirm the exact charge with Kangaroo before subscribing.
Shopify also states that Kangaroo Rewards may bill external charges separately from the merchant's Shopify invoice.
Before choosing a subscription, merchants should confirm the applicable billing structure, included integrations, order allowances, implementation requirements, and potential additional charges.
The standard monthly plan price should not be treated as a guarantee that every service or configuration will be available without additional cost.
Which Kangaroo Rewards Plan Fits Your Business Model?
The most suitable Kangaroo Rewards plan depends on how a business sells, which systems it needs to connect, and how sophisticated its loyalty program needs to be.
- A single-location retailer using one POS or ecommerce system may find Core sufficient. At $79 per month, it provides points, rewards, redemptions, and one included integration.
- A growing brand selling across multiple channels or locations may benefit from Plus. At $199 per month, it adds referrals, VIP tiers, cashback, store credit, segmentation, and two integrations.
- A business looking for a branded mobile experience or numerous integrations may be better suited to Elite. At $349 per month, it includes custom-branded apps, AI-powered campaigns, advanced reporting, and unlimited integrations.
- A larger organization requiring multi-region deployments or extensive customization may need an Enterprise quote. This tier is positioned for organizations with more complex technology and operational requirements.
Businesses requiring API access should confirm availability directly with Kangaroo Rewards because its published pricing materials are not fully consistent about whether certain API capabilities are available on Elite or reserved for Enterprise.
How Does Rivo Price Retention Tools for Shopify Plus Brands?
Where Kangaroo Rewards supports multiple ecommerce and POS platforms, Rivo focuses on retention products built for Shopify and Shopify Plus merchants.
Rivo offers Loyalty, Referrals, Accounts, Memberships, and Cashback, allowing brands to build connected customer retention experiences within their Shopify environment.
According to Rivo's official pricing page, the Loyalty Scale plan starts at $49 per month, with pricing increasing based on monthly order volume.
Rivo also publishes a Plus loyalty plan at $499 per month and offers custom pricing for larger implementations.
Beyond its loyalty subscriptions, Rivo offers Cashback starting at $199 per month and Accounts starting at $499 per month.
Its custom plans can combine products such as Loyalty, Referrals, Accounts, Memberships, and Cashback, depending on a merchant's requirements.
Rivo also provides developer functionality, including JavaScript, REST API, metafields, and webhooks. Its pricing information advertises Developer Toolkit capabilities, although the precise access requirements and advanced functionality can vary by plan.
For Shopify Plus brands, the primary consideration is whether a platform's Shopify-specific retention capabilities fit their existing technology stack and customer experience requirements.
Kangaroo may appeal to businesses needing integrations across different commerce and POS platforms. Rivo provides an alternative for Shopify brands looking to connect loyalty, customer accounts, cashback, referrals, and other retention tools.
The relevant comparison is not just the monthly starting price but also which products, integrations, developer capabilities, and services are included in each proposed configuration.
Final Thoughts
Kangaroo Rewards offers a published standard pricing structure ranging from $79 to $349 per month, plus custom Enterprise pricing. Its plans increase in functionality from basic points and rewards to referrals, VIP tiers, branded mobile apps, advanced reporting, and broader integrations.
The distinction between its standard monthly subscriptions and the separate Shopify App Store listing is important because the latter advertises order-based charges.
Merchants should also verify implementation costs, integration compatibility, API access, and promotional terms before subscribing.
For Shopify and Shopify Plus brands, Rivo offers an alternative with Shopify-focused Loyalty, Referrals, Accounts, Memberships, and Cashback products.
Brands evaluating a connected retention stack can request a Rivo demo to explore product options, pricing, and implementation requirements.
Frequently Asked Questions About Kangaroo Rewards Pricing
Is Kangaroo Rewards free?
Kangaroo Rewards does not advertise a permanent free plan on its standard pricing page. Its Core subscription starts at $79 per month, Plus costs $199 per month, Elite costs $349 per month, and Enterprise requires a custom quote. Promotional offers may be available for eligible customers.
Does Kangaroo Rewards have a free trial?
Kangaroo Rewards does not clearly specify a universal free-trial duration for its standard Core plan. The company has advertised product-specific trials and promotional offers for eligible businesses, including those switching from other loyalty providers. Merchants should contact Kangaroo to confirm current trial eligibility and terms.
Does Kangaroo Rewards charge based on customers or orders?
Kangaroo Rewards states that its standard plans include unlimited customers and that subscription prices do not automatically increase based on orders or active users. However, its separate Shopify App Store listing advertises an Ultimate plan with 1,000 orders included and additional per-order charges beyond that allowance. Merchants should confirm which pricing structure applies to their subscription.
Does Kangaroo Rewards offer API access?
Yes. Kangaroo Rewards offers API functionality for businesses requiring custom integrations and experiences. Its main pricing page lists full API access under Enterprise, while another official pricing page references API access on Elite. Businesses should verify the specific API capabilities and subscription requirements before committing to a plan.
Is Kangaroo Rewards suitable for multiple locations?
Yes. Kangaroo Rewards advertises multi-location and multi-storefront functionality starting with its Plus plan at $199 per month. Elite adds unlimited integrations, a branded mobile app, and advanced reporting, while Enterprise provides additional support for more complex multi-region deployments.
What is the difference between Kangaroo Rewards Core and Plus?
Core costs $79 per month and includes points, rewards, redemptions, custom offers, an email editor, and one POS or eCommerce integration. Plus costs $199 per month and adds referrals, spin-to-win, VIP tiers, cashback, store credit, segmentation, workflows, multi-location functionality, and a second integration.
How does Kangaroo Rewards pricing compare with other loyalty software?
Kangaroo Rewards' standard plans range from $79 to $349 per month, with Enterprise available through a custom quote. Smile.io offers a lower entry price, including a Free plan and Essential at $15 per month, but its lower tiers have fixed order limits, while higher tiers use dynamic usage-based pricing. Rivo's Loyalty Scale plan starts at $49 per month, with pricing based on monthly order volume, and additional retention products available separately. Merchants should compare plan inclusions, order-based charges, integration requirements, and implementation costs when evaluating total pricing.
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