Loloyal pricing in 2026 has four tiers: Free ($0), Starter ($19/mo, 200 orders), Growth ($69/mo, 500 orders), and Plus ($499/mo, 5,000 orders). Current first-party sources show the free plan at 25 monthly orders, with the Shopify App Store also displaying "25 monthly orders (Free unlock 50)," so merchants should confirm the exact free-tier limit before relying on it. All paid plans currently include a 14-day free trial.
Based on our analysis of the Shopify App Store listing and merchant reviews, Loloyal is one of the more affordable entry-level Shopify loyalty apps — but order limits, overage fees, and feature gating make the true cost harder to predict than the pricing page suggests.
Key Takeaways:
- Loloyal (now TrustWILL Loyalty) offers four tiers: Free ($0), Starter ($19/mo), Growth ($69/mo), and Plus ($499/mo)
- Annual billing saves 17% — Starter drops to approximately $15.83/mo, Growth to approximately $57.50/mo, Plus to approximately $415.83/mo
- Current first-party sources are inconsistent on the free plan order limit: the Help Center says 25 monthly orders, while the Shopify App Store pricing block says "25 monthly orders (Free unlock 50)." It lacks VIP tiers, rewards pages, and Klaviyo integration
- Paid plans use usage-based pricing beyond included order volume; merchants should review the current pricing page for exact overage terms
- The 14-day free trial on all paid plans lowers the barrier to testing
This guide breaks down every Loloyal pricing plan for 2026. It covers features, limits, hidden costs, and how the pricing compares to leading Shopify loyalty alternatives.
Whether you are on the free plan evaluating an upgrade or comparing Loloyal against other Shopify loyalty apps, this breakdown gives you the numbers to decide.
What Is Loloyal (Now TrustWILL Loyalty)?
Loloyal is a Shopify loyalty and referral app that helps merchants build points-based rewards, referral programs, and VIP tiers. The app is developed by CWILL (formerly Channelwill). The product is now branded as TrustWILL Loyalty & Referrals; first-party pages also reference its previous Loloyal/Trustoo naming.
Despite the name changes, the core product stays the same. It is a loyalty platform for Shopify merchants who want to drive repeat purchases through points, rewards, and referrals. The app holds a 4.9-star rating on the Shopify App Store with 759 reviews. A growing number of merchants use it across multiple Shopify markets.
TrustWILL supports Shopify POS and works with Shopify Flow, Klaviyo, Judge.me, and other apps; the current listing shows support for 20 languages. However, feature access varies significantly across pricing tiers.
Understanding the full Loloyal pricing structure — what each tier includes and excludes — is essential before committing.
Loloyal Pricing Plans at a Glance
Loloyal pricing follows an order-based model: you pay a flat monthly fee, and paid plans use usage-based pricing if your store exceeds the plan's monthly order limit. Here is the full breakdown as of April 2026:
The free plan has current first-party sources inconsistent on the exact order limit — the Help Center says 25 monthly orders, while the Shopify App Store pricing block says "25 monthly orders (Free unlock 50)." It includes basic points and rewards as well as a referral program, and it does not include VIP tiers, POS, Klaviyo, or checkout extensions, but it does include TrustWILL Reviews and Willdesk integrations. On the free plan, first-party Help Center documentation says the program stops displaying if the store exceeds the monthly order limit unless the merchant upgrades.
The Starter plan at $19/mo supports 200 orders, includes full rewards and referral features and Shopify POS, and comes with a 14-day trial. It still lacks VIP tiers, Klaviyo, or advanced checkout and API tools, and paid plans include usage-based pricing beyond the included order volume.
The Growth plan at $69/mo supports 500 orders and adds VIP tiers, a rewards page, Smart Tags, Shopify POS, and Klaviyo integration, with points expiration enabled. It also includes a 14-day trial and usage-based pricing beyond the included volume.
The Plus plan at $499/mo supports up to 5,000 orders, includes the full feature set — VIP tiers, API/webhooks, checkout extensions, customer account extension, custom actions, exports, dedicated CSM, and emergency support — and comes with a 14-day trial. Stores above 5,000 monthly orders are directed to contact sales for custom pricing.
All paid plans include a 14-day free trial. Annual billing saves 17% across all tiers: Starter drops to approximately $15.83/mo (billed as $190/year), Growth to approximately $57.50/mo (billed as $690/year), and Plus to approximately $415.83/mo (billed as $4,990/year).
Important: Loloyal pricing has changed multiple times. Pricing shown here reflects the Shopify App Store listing as of April 2026. Confirm the current rate with CWILL before committing.
Loloyal Free Plan — What You Actually Get
Loloyal's free plan is one of the more accessible free tiers among Shopify loyalty apps, but it comes with meaningful limitations that growing stores will hit quickly.
What the free plan includes:
- Basic points and rewards program (earn points on purchases)
- Limited-time offer support
- Integration with TrustWILL Reviews (product reviews) and Willdesk (customer support)
- Basic brand customization
- Up to approximately 25 monthly orders, per first-party Help Center documentation (the Shopify App Store listing also shows "25 monthly orders (Free unlock 50)," so confirm before relying on either figure)
What the free plan excludes:
- VIP tier programs
- Rewards page (dedicated loyalty landing page)
- Points or rewards expiration settings
- Shopify POS integration
- Klaviyo, Judge.me, or other third-party integrations
- Advanced analytics
- Email notification customization
- Checkout extensions
- API access
The free plan works for brand-new Shopify stores testing whether a loyalty program drives incremental revenue. If you process a small number of orders per month and only need a basic earn-and-redeem points flow, it covers the basics at no cost.
However, the order ceiling means most stores outgrow it within months. This is especially true for stores investing in customer retention strategies that drive repeat purchases.
On the current free plan, first-party Help Center documentation says the program stops displaying if the store exceeds the monthly order limit unless the merchant upgrades. Merchants should review the current pricing page for exact terms before relying on the free tier at any meaningful volume.
For stores already running a loyalty program and processing consistent volume, the free plan is a testing sandbox, not a long-term solution.
Loloyal Starter Plan — Features and Order Limits
In the Loloyal pricing lineup, the Starter plan at $19 per month (or approximately $190 per year with annual billing) is the most popular tier based on merchant reviews. It unlocks the core feature set that most small-to-mid-size Shopify stores need.
Key features in Starter:
- Up to 200 monthly orders included
- Full points and rewards program
- Full referral program
- Shopify POS integration (sync online and in-store loyalty)
- Pop-up widgets for loyalty program promotion
- Email notification customization
- Multi-language support (unlimited languages)
- Advanced analytics dashboard
- Customizable branding (logo, colors, widget styling)
- Judge.me integration for combining reviews with loyalty
What Starter still lacks:
- VIP tiers (Gold/Silver/Platinum segmentation)
- Dedicated rewards page
- Points and rewards expiration
- Klaviyo integration
- Checkout extensions
- API and webhook access
The Starter tier covers the fundamentals well. Merchants on the Shopify App Store note that Starter "does almost everything needed without being crippled like some low-priced options."
The Judge.me integration is useful for stores combining product reviews with loyalty programs. Customers earn points for leaving reviews, which drives both social proof and engagement.
The main limitation is the absence of VIP tiers. If your retention strategy depends on segmenting customers into Bronze, Silver, and Gold tiers with escalating rewards, you need the Growth plan.
Similarly, stores relying on Klaviyo for email marketing automation cannot sync loyalty data to Klaviyo segments on the Starter plan.
Loloyal pricing per order math:
On the Starter plan ($19/month, up to 200 orders), the cost is approximately $0.095 per order. With annual billing (approximately $15.83/month effective after a 17% discount), this drops to about $0.079 per order. At 800–1,000 orders, the Starter plan is not applicable due to its 200-order cap, meaning higher tiers are required. For lower volumes, the free plan may appear cost-efficient, but since the program stops displaying once the order limit is exceeded — unless you upgrade — the total cost picture can become less predictable compared to fixed paid tiers.
Loloyal Growth Plan — VIP Tiers and Integrations
The next step in Loloyal pricing is the Growth plan at $69 per month (or $690 per year with 17% savings), which targets mid-size Shopify stores that need segmentation, expiration rules, and deeper marketing integration.
What Growth adds over Starter:
- Up to 500 monthly orders included
- VIP tier programs (create multiple tiers with escalating perks)
- Dedicated rewards page (branded loyalty landing page)
- Points expiration settings (encourage faster redemption)
- Rewards expiration settings
- Klaviyo integration (sync loyalty data to email segments)
VIP tiers are the headline feature. Research consistently shows that tiered loyalty programs drive higher engagement and larger order values. If your store has enough repeat buyers to segment meaningfully, VIP tiers can transform average customers into high-value members.
The Klaviyo integration at this tier is a major unlock. You can sync loyalty point balances, tier status, and referral activity to Klaviyo segments. This lets you trigger automated flows based on loyalty behavior — for example, sending a "you're 50 points away from Gold tier" email.
Without this integration, loyalty data stays siloed inside Loloyal's dashboard. That is a significant limitation for stores focused on boosting customer lifetime value through personalized email campaigns.
Cost per order math: At 500 orders per month, the Growth plan costs approximately $0.138 per order ($69 ÷ 500). Stores processing 300–500 orders per month get the most value here, while those under 200 orders are typically better suited to the Starter plan at $19/month.
The Growth gap: The jump from $19 (Starter) to $69 (Growth) — a 263% price increase — may feel significant for stores that only need one or two additional features. There is no intermediate tier between Starter and Growth. If a store needs specific Growth features such as integrations or advanced functionality but does not fully utilize the 500-order capacity, they still must upgrade to the full Growth bundle.
Loloyal Plus Plan — Enterprise-Grade Features
At the top of the Loloyal pricing ladder, the Plus plan at $499 per month (or approximately $4,990 per year with annual billing) is designed for high-volume Shopify stores that need substantial order capacity, checkout-level integration, and dedicated support.
What Plus adds over Growth:
- 5,000 monthly orders included
- Full checkout extensions (display loyalty info at Shopify checkout)
- API and webhook access (build custom integrations)
- Rewards for custom actions (beyond standard purchases and referrals)
- Emergency support team with faster response times
- Dedicated Customer Success Manager
- Custom data export capabilities
The checkout extension is the most impactful feature at this tier. Displaying loyalty point balances and redemption options directly in the Shopify checkout flow reduces friction and increases redemption rates. Merchants who want customers to see and use their points at the moment of purchase — not just on a separate rewards page — need this extension.
API and webhook access opens the door to custom development: syncing loyalty data to external CRMs, building custom earning rules, triggering rewards based on third-party events, and more. For stores with development resources, this is a significant unlock.
Who should consider Plus: Stores processing more than 500 orders per month will likely exceed the Growth plan's limit and may face overage exposure that makes upgrading to Plus more predictable at scale. At around 3,000+ orders, Plus provides capacity headroom, removes usage uncertainty, and includes enterprise-oriented features. The published annual billing total is approximately $4,990/year, reflecting an effective monthly rate of about $415.83. Stores above 5,000 monthly orders should contact sales for custom pricing.
Who should skip Plus: Stores under 500 monthly orders rarely need this capacity, API access, or a dedicated CSM. The $499 price point is a 623% jump from Growth — a significant commitment that only makes sense at scale.
Loloyal Hidden Costs Most Merchants Miss
The monthly plan price is only part of the total Loloyal pricing picture. Several additional expenses catch merchants off guard.
Overage Charges
Every paid plan has a monthly order ceiling. Exceed it and usage-based pricing applies. Merchants should review the current pricing page for exact overage terms, as specific per-order rates are not consistently documented in first-party materials. A Starter plan store ($19/mo, 200 orders) that processes 500 orders in a peak month could face meaningful additional charges on top of the base cost.
Feature Gating
VIP tiers, Klaviyo integration, and rewards expiration are locked behind the $69/mo Growth plan. If your store needs even one of these features, you pay the full Growth price regardless of order volume.
Checkout Extension Is Plus-Only
Displaying loyalty information at checkout requires the $499/mo Plus plan. Many competing platforms include checkout-level integration at lower tiers. By contrast, Rivo's retention platform offers 8+ checkout touchpoints starting at its mid-tier plan — making checkout-level loyalty accessible without an enterprise price tag.
Annual Billing Lock-In
Annual billing saves 17% across all tiers. However, it requires a full year commitment. If you outgrow your plan mid-year, you may pay for both the annual plan and overage fees.
Rebranding Uncertainty
The product is now branded as TrustWILL Loyalty & Referrals, having previously been known as Loloyal and Trustoo Loyalty. The core product remains intact, but frequent rebranding can signal organizational instability, which matters for stores migrating historical loyalty data.
Limited Integrations on Lower Tiers
The free and Starter plans support minimal third-party integrations. If you use Klaviyo, Attentive, or other marketing tools, integration access starts at $69/mo. For comparison, Rivo offers 50+ integrations — including Klaviyo, Gorgias, Recharge, Attentive, Postscript, and Shopify Flow — accessible across its paid plans from the start.
Loloyal Pricing vs. Shopify Loyalty Alternatives
Loloyal pricing sits in the budget-to-mid-range of Shopify loyalty apps. Here is how it compares to the leading options as of April 2026.
Loloyal offers a free plan (with a monthly order limit — confirm current terms with CWILL), with paid tiers at $19/mo (200 orders), $69/mo (500 orders), and $499/mo (5,000 orders). Checkout extensions are available on the $499 plan only. Annual billing saves 17%, and feature access varies significantly by tier.
Rivo offers a free plan with core features, a Scale plan starting at $49+/month for 200–1,500 monthly orders, a Plus plan at $499/month for up to 2,500 orders with 8+ checkout touchpoints and 60+ integrations, and custom Enterprise pricing for unlimited order volume. All plans include a 7-day free trial with month-to-month billing.
Smile.io offers a free plan, then $79/mo (entry), $199/mo (mid-tier), and $999/mo (top tier), includes checkout extensions, offers annual billing options, and has 30+ integrations.
BON Loyalty includes a free plan, with paid tiers at $29/mo, $129/mo, and $499/mo, includes limited checkout extensions, offers around 20% annual discount, and has 20+ integrations.
Joy Loyalty includes a free plan, with paid tiers at $29/mo, $99/mo, and $499/mo, includes limited checkout extensions, offers annual billing options, and has 15+ integrations.
Where Loloyal Wins on Price
Loloyal's Starter plan at $19/mo is competitive among entry-level Shopify loyalty apps, matching Joy ($29) and undercutting Smile.io ($79). For stores that only need basic points and referrals without VIP tiers or deep integrations, Loloyal pricing offers a genuine advantage at the entry level.
Where Loloyal Falls Short on Value
Checkout integration depth is a meaningful gap. Rivo offers 8+ checkout extensions starting at its Plus plan ($499/mo), but critically, those checkout touchpoints come alongside a far more feature-dense plan than Loloyal's Plus — which also costs $499/mo but delivers fewer integrations, no paid memberships, and a higher per-feature cost. For merchants who want loyalty interactions at the moment of purchase without sacrificing other capabilities, this distinction matters.
Paid memberships are another area where Loloyal simply has no answer. Rivo is the only Shopify-native retention platform offering paid membership programs. These create recurring revenue streams where customers pay for premium perks — a capability Loloyal does not offer at any price point.
Integration breadth is another differentiator. Rivo provides 50+ integrations across its paid plans, including Klaviyo, Gorgias, Recharge, Attentive, and Shopify Flow. Loloyal gates Klaviyo behind the $69 Growth plan and offers fewer total integrations overall.
Innovation pace is also worth noting. Rivo ships weekly product updates as a 100% bootstrapped, Shopify-exclusive platform that focuses entirely on the Shopify ecosystem. CWILL, by contrast, spreads development across reviews, loyalty, and support widgets under the broader TrustWILL umbrella.
On the performance side, Rivo's platform loads in under 100ms using Shopify theme app extensions — a meaningful advantage for storefronts where speed directly affects conversion. Loloyal's widget performance benchmarks are not publicly documented.
For stores prioritizing Shopify integration depth, checkout-level loyalty features, and paid memberships, Rivo provides more feature density at the mid and upper tiers.
For budget-conscious stores under 200 orders that need basic loyalty at a competitive price, Loloyal's $19 Starter plan is a solid starting point.
When to Upgrade Your Loloyal Plan
Deciding when to move up in Loloyal pricing tiers depends on order volume, feature requirements, and cost-per-order economics. Here is a framework based on Loloyal pricing thresholds:
Stay on Free if:
- You process a small number of orders per month and stay within the plan's documented limit
- You only need basic earn-and-redeem points
- You are testing whether a loyalty program works for your store
- You do not need POS integration, analytics, or email customization
Upgrade to Starter ($19/mo) when:
- Your monthly orders consistently approach or exceed the free plan's limit
- You want Shopify POS support for in-store loyalty
- You need branded widgets, email notifications, and analytics
- The free plan's order limit is disrupting your program display
Upgrade to Growth ($69/mo) when:
- You need VIP tier segmentation to drive higher CLV among top customers
- Klaviyo integration is essential for your email marketing workflows
- You want a dedicated rewards landing page
- Points expiration is part of your loyalty program strategy to drive faster redemption
- Your monthly orders approach 500 and overage math favors the Growth plan
Upgrade to Plus ($499/mo) when:
- You consistently exceed 2,000 monthly orders and usage-based pricing is adding up
- You need checkout-level loyalty integration
- Your team requires API/webhook access for custom development
- You want a dedicated Customer Success Manager and emergency support
- Predictable billing matters more than minimizing base cost (consider the approximately $4,990/yr annual plan)
Consider switching platforms when:
- You need paid membership programs (Loloyal does not offer this)
- You want checkout extensions without paying $499/mo
- You require 50+ integrations at your current tier
- You are scaling past 5,000 orders and want a Shopify-exclusive platform with deeper native integration
For stores in this category, Rivo's retention platform offers paid memberships, 8+ checkout extensions, and 50+ integrations with a Shopify-exclusive focus that CWILL's multi-product approach does not match.
Final Verdict: Is Loloyal Worth the Cost?
After reviewing every Loloyal pricing tier, the verdict depends on your store's size and needs. Loloyal delivers solid value at the entry level. The $19/mo Starter plan covers 200 orders with full points, referrals, and POS integration — a competitive package for small Shopify stores.
The 4.9-star rating from 759 Shopify App Store reviews reflects a product that works as advertised for basic loyalty needs.
The value proposition weakens as you scale. The Growth plan at $69/mo is reasonable for VIP tiers, Klaviyo, and rewards pages. But the jump from Starter is steep for stores that only need one additional feature. The Plus plan at $499/mo unlocks capabilities — checkout extensions, API access — that some competing platforms offer at lower price points or across all tiers.
Loloyal is worth it if:
- You are a small-to-mid Shopify store under 5,000 orders per month
- Basic points, referrals, and VIP tiers cover your loyalty needs
- Budget is your primary constraint and you value the lowest entry price
- Multi-language support is critical for your global customer base
Loloyal may not be worth it if:
- You need paid membership programs (not available on any Loloyal tier)
- You want checkout extensions without paying $499/mo
- Integration breadth is essential and you do not want features gated by tier
- You are scaling rapidly and want a platform focused exclusively on Shopify loyalty innovation
- Frequent rebranding raises concerns about long-term product direction
The ROI math depends on your store's specific economics and the strength of your loyalty program design — results vary widely and depend more on program strategy than on the platform itself.
The most productive next step is testing Loloyal's free plan alongside a competing platform. Most Shopify loyalty apps — including Rivo — offer free plans or trials that let you compare the merchant experience firsthand.
Frequently Asked Questions
Is Loloyal Free?
Loloyal offers a free plan that includes basic points and rewards functionality. Current first-party sources are inconsistent on the exact free-tier order limit — the Help Center says 25 monthly orders, while the Shopify App Store pricing block says "25 monthly orders (Free unlock 50)" — so merchants should confirm before relying on either figure. The free tier does not include VIP tiers, rewards pages, Klaviyo integration, or Shopify POS support. On the free plan, first-party documentation says the loyalty program stops displaying once the monthly order limit is exceeded unless the merchant upgrades.
Does Loloyal Charge Per Order?
Loloyal uses an order-based pricing model where each plan includes a set number of monthly orders. Paid plans use usage-based pricing beyond the included order volume. Merchants should review the current pricing page for exact overage terms, as specific per-order rates are not consistently documented in current first-party materials.
What Happens When You Exceed Loloyal Order Limits?
On paid plans, when your store processes more orders than your plan's monthly limit, usage-based pricing applies. On the free plan, first-party Help Center documentation says the loyalty program stops displaying unless you upgrade. Monitor your order volume and loyalty ROI monthly to avoid unexpected charges or program disruptions.
What Are the Best Alternatives to Loloyal?
The leading Shopify loyalty alternatives to Loloyal include Rivo (Shopify-exclusive with paid memberships, 8+ checkout extensions, and 50+ integrations), Smile.io (multi-platform with broad awareness), BON Loyalty (budget-friendly), and Joy Loyalty.
Is Loloyal the Same as TrustWILL Loyalty?
Yes. The product is now branded as TrustWILL Loyalty & Referrals. First-party pages reference its previous Loloyal and Trustoo Loyalty naming. The parent company also rebranded from Channelwill to CWILL. The underlying product features and pricing structure remain the same despite the name changes, and the Shopify App Store listing still appears under the original Loloyal URL.
