BON Loyalty Pricing — Complete Breakdown 2026

The best way to evaluate BON Loyalty pricing is to compare what each plan includes against what your store actually needs. BON Loyalty is a Shopify loyalty app with four plans: Free ($0 for 250 orders), Basic ($29/mo), Growth ($129/mo), and Plus ($499/mo).

BON holds a perfect 5.0-star rating across 1,748 Shopify App Store reviews. That makes it one of the most popular loyalty apps for Shopify merchants in 2026. But is it the right investment for your store?

This guide breaks down every BON Loyalty pricing plan. It compares real costs at different order volumes. It highlights what you get — and what stays locked behind upgrades. It shows how BON stacks up against alternatives like Rivo, Smile.io, and Growave so you can decide with confidence.

Key Takeaways

• Free plan: 250 monthly orders, basic points and referrals, no VIP tiers or loyalty page
• Basic ($29/mo): 500 monthly orders, loyalty page, POS rewards, multi-language support
• Growth ($129/mo): 2,000 monthly orders, VIP tiers, B2B programs, order booster, custom CSS
• Plus ($499/mo): Enterprise customization, SDK, headless (Hydrogen) support, full API
• Annual billing saves 7-20% depending on the plan
• Best for: Small-to-mid-size Shopify stores that need multi-language support and a low entry price
• Consider alternatives if: You need paid memberships, checkout extensions, or enterprise-grade fraud prevention

BON Loyalty Pricing Plans at a Glance

Understanding BON Loyalty pricing starts with its four-tier structure, organized by monthly order volume and feature access. Every BON Loyalty plan bills in USD on a 30-day cycle, and all paid plans include a 7-day free trial.

The Free plan supports up to 250 monthly orders, includes basic points and rewards, includes referral anti-cheat protection, but does not include VIP tiers, loyalty pages, POS rewards, multi-language support, custom CSS, B2B tier programs, order boosters, automated emails, API access, SDK, or enterprise customization.

The Basic plan costs $29 per month, supports up to 500 monthly orders, includes advanced points and rewards with expiration, referral anti-cheat protection, loyalty pages, POS rewards, multi-language support (250+ languages), and 7% annual billing discount, but does not include VIP tiers, custom CSS, B2B tier programs, order boosters, API access, SDK, or enterprise customization.

The Growth plan costs $129 per month, supports up to 2,000 monthly orders, includes advanced points and rewards, referral anti-cheat protection, VIP tiers, loyalty pages, POS rewards, multi-language support, custom CSS, B2B tier programs, order boosters, automated emails (9), and a 20% annual billing discount, but does not include API access, SDK, or enterprise customization.

The Plus plan costs $499 per month, supports unlimited monthly orders, includes advanced points and rewards, referral anti-cheat protection, VIP tiers, loyalty pages, POS rewards, multi-language support, custom CSS, B2B tier programs, order boosters, automated emails (9+), full API access, headless/Hydrogen support, SDK, enterprise customization (up to $1,000), and a 20% annual billing discount.

Source: Shopify App Store, verified April 2026

BON Loyalty Free Plan: What You Get 

BON Loyalty's free plan is one of the more generous entry points in the Shopify loyalty app market, supporting up to 250 monthly orders at zero cost. For context, Smile.io's free plan caps at 200 orders, and Rivo also offers a free tier.

What's included on the free plan

• Points & rewards program — Set earning rules for purchases, account creation, and social follows
• Anti-cheat referral program — Basic referral tracking with fraud prevention
• 5 automated emails — Points balance reminders, referral notifications
• Discount rewards — Money off, percentage discounts, and free shipping
• Collection/product exclusions — Control which products earn points

What's locked behind paid plans

• VIP tiers — Entirely unavailable on Free (requires Growth at $129/mo)
• Loyalty page — No dedicated loyalty landing page (requires Basic at $25/mo)
• POS rewards — No Shopify POS integration (requires Basic)
• Multi-language support — The 250+ language capability requires Basic or higher
• Limited-time offers — Promotional point campaigns locked to Basic+
• Points expiration — Cannot set expiration rules on Free

The 250-order cap is a hard limit. Once you hit it in a billing cycle, the loyalty program stops processing new reward transactions until the next cycle. Stores averaging 8-9 orders per day fit within this cap. Stores processing more than that will need to upgrade within the first month. Understanding this BON Loyalty pricing threshold is critical before you commit.

BON Loyalty Basic Plan: Who It's For

The Basic plan at $29/month (or $324/year, saving 7%) doubles the order cap to 500 monthly orders and unlocks features that many small stores consider essential.

Key upgrades from Free

• Loyalty page — A dedicated page where customers view their points balance, available rewards, and VIP progress (though VIP tiers themselves require Growth)
• Multi-language support — BON supports 250+ languages, a standout feature for stores selling internationally
• POS rewards — Sync loyalty points between online and in-store purchases via Shopify POS
• Free product rewards — Let customers redeem points for specific free products
• Limited-time point offers — Run promotional campaigns with bonus points for a set period
• Points expiration — Motivate redemption by setting point expiration windows

Who should choose Basic

The Basic plan fits Shopify stores processing 250-500 orders per month that sell internationally or need POS integration. At $29/month, it's one of the lowest-priced paid loyalty plans on Shopify — most competitors start at $49/month.

Who should skip Basic

If you need VIP tiers, B2B loyalty programs, or custom CSS branding, Basic won't cut it. Those features jump to the Growth plan at $129/month — a significant price gap that can feel steep for stores that only need one or two of those features.

BON Loyalty Growth Plan: Mid-Market Sweet Spot

The Growth tier is where BON Loyalty pricing gets competitive for scaling stores. At $129/month (or $1,236/year, saving 20%), it removes the order cap entirely and adds VIP tiers, B2B programs, and advanced customization.

Key upgrades from Basic

• VIP tiers — Create tiered loyalty programs (e.g., Silver, Gold, Platinum) with escalating rewards
• B2B tier program — Set up loyalty tiers specifically for wholesale and B2B customers
• Order booster — Gamification feature that encourages larger cart sizes
• Product page points display — Show customers how many points they'll earn on each product page
• Custom CSS — Full control over the look and feel of loyalty widgets and pages
• 9 automated emails — Additional email triggers compared to Basic's 8

The real cost at scale

At $129/month ($1,548/year on monthly billing or $1,236/year on annual billing), the Growth plan's unlimited orders make it cost-effective for high-volume stores. A store processing 5,000 orders per month pays just $0.02 per order for loyalty functionality. At 10,000 orders, that drops to $0.01 per order.

However, the TinyIMG review notes overage fees of $0.15 per extra order on the Growth plan. This conflicts with the Shopify App Store listing that shows unlimited orders. Merchants should confirm directly with BON before committing. This BON Loyalty pricing discrepancy could significantly impact costs for high-volume stores.

Growth plan limitations

• No API access — Developers cannot build custom integrations
• No headless commerce support — Stores on Shopify Hydrogen cannot use BON at this tier
• No enterprise customization budget — Custom development requires the Plus plan
• No SDK — Limited to dashboard-based configuration only

BON Loyalty Plus Plan: Enterprise Features

The Plus plan at $499/month (or $4,788/year, saving 20%) is BON's enterprise offering, adding developer tools and white-glove customization.

Key upgrades from Growth

• Full API access — Build custom loyalty integrations and data pipelines
• SDK — Software Development Kit for deeper technical integration
• Headless commerce (Hydrogen) support — Run BON on Shopify's headless framework
• Up to $1,000 enterprise customization — One-time custom development budget
• Up to $300 monthly custom packages — Ongoing custom development support
• Priority support — Faster response times and dedicated assistance

Who needs Plus

The Plus plan targets Shopify Plus merchants running headless storefronts or requiring custom API integrations. At $499/month, it's positioned for stores where loyalty revenue justifies the investment — typically brands processing 10,000+ monthly orders with an established customer base.

The enterprise cost comparison

BON Loyalty pricing at the Plus tier ($499/month) sits in an interesting middle ground. It's cheaper than Yotpo's enterprise-level loyalty suite. But it's more expensive than Rivo's $49/month Scale plan. Rivo includes 8 checkout extensions, paid memberships, fraud prevention tools, and a developer API toolkit with 100 req/sec. Those are features BON doesn't offer at any price point.

Annual vs Monthly Billing: How Much You Save

BON Loyalty offers annual billing on all paid plans, but the discount varies significantly by tier.

• The Basic plan costs $29 per month, or approximately $27 per month when billed annually, with a total annual cost of $324 and savings of about $24 (7%).
• The Growth plan costs $129 per month, or approximately $103 per month when billed annually, with a total annual cost of $1,236 and savings of about $312 (20%).
• The Plus plan costs $499 per month, or approximately $399 per month when billed annually, with a total annual cost of $4,788 and savings of about $1,200 (20%).

The Growth and Plus plans offer the most compelling annual discounts at 20%. Switching Growth to annual billing saves nearly $312 per year. That's essentially 2.4 months free. The Basic plan's 7% discount is modest — just $24 annually.

One consideration: Annual billing locks you in for 12 months. If your order volume outgrows your plan, you lose the remaining balance. Monthly billing provides more flexibility. This matters especially for newer stores still testing their loyalty strategy and comparing BON Loyalty pricing against alternatives.

Why True Cost of Ownership Matters

BON Loyalty pricing looks straightforward on the surface, But the true cost depends on your order volume, feature requirements, and how quickly you outgrow each tier. Best practice: calculate your projected 12-month total cost across plan upgrades, not just the starting monthly price.

Cost per order by plan and volume

• At 100 monthly orders, the Free plan has a cost per order of $0.00, the Basic plan is $0.29, the Growth plan is $1.29, and the Plus plan is $4.99.
• At 250 monthly orders, the Free plan remains $0.00 per order, the Basic plan is $0.12, the Growth plan is $0.52, and the Plus plan is $2.00.
• At 500 monthly orders, the Free plan is over the limit, the Basic plan is $0.06 per order, the Growth plan is $0.26, and the Plus plan is $1.00.
• At 1,000 monthly orders, the Free plan and Basic plan are over the limit, while the Growth plan is $0.129 per order and the Plus plan is $0.50.
• At 2,500 monthly orders, the Free plan, Basic plan, and Growth plan are over the limit, while the Plus plan is $0.20 per order.
• At 5,000 monthly orders, the Free plan, Basic plan, and Growth plan are over the limit, while the Plus plan is $0.10 per order.

Hidden cost factors to watch

1. Forced upgrades for basic features — VIP tiers require the $129/mo Growth plan. Some merchants have noted frustration with needing to upgrade just to access features they considered basic.
2. Email limitations — The Free plan includes only 5 automated emails, and even the Plus plan caps at 9+. Stores needing extensive loyalty email sequences may need a separate email tool.
3. Customization walls — Custom CSS requires Growth ($129/mo). API access requires Plus ($499/mo). Stores that need moderate customization face a significant jump from $29 to $129.
4. Overage fee uncertainty — The Shopify App Store listing says unlimited orders on Growth. Third-party reviews report $0.15/order overage. Verify directly with BON before relying on BON Loyalty pricing projections.
5. No checkout extensions — BON doesn't offer Shopify checkout extensions at any price tier. Stores wanting to capture loyalty interactions at checkout need a platform like Rivo, which includes 8 checkout extensions starting at $49/month.

BON Loyalty vs Competitors: Pricing Comparison

How does BON Loyalty pricing compare to the leading Shopify loyalty platforms in 2026? 

• BON Loyalty offers a free plan for up to 250 orders, with paid plans starting at $29/month, VIP tiers from $129/month, POS integration from $29/month, API access from $129/month, and headless support from $499/month.
• Rivo offers a free plan, paid plans starting at $49/month, VIP tiers from $49/month, 8 checkout extensions, paid memberships, POS integration, full API access (100 req/sec), headless support, and advanced fraud prevention tools.
• Smile.io offers a free plan for up to 200 orders, paid plans starting at $79/month, VIP tiers from $199/month, 2 checkout extensions, limited multi-language support, enterprise-only API access, and basic fraud prevention.
• Growave offers a free plan, paid plans starting at $49/month, VIP tiers from $199/month, limited multi-language support, no POS integration, no API or headless support, and basic fraud prevention.
• All platforms are built for Shopify and are marked as “Built for Shopify,” with varying strengths in integrations, scalability, and advanced features.

Where BON wins on price

• Lowest entry point: BON's $29/month Basic plan is the cheapest paid loyalty option among major Shopify apps. Every competitor starts at $49/month.
• Largest free tier order cap: 250 orders vs. Smile.io's 200 orders.
• Best multi-language value: 250+ languages included from the Basic plan — no competitor matches this breadth.

Where BON falls short on value

• VIP tiers cost more: BON requires the $129/month Growth plan for VIP tiers. Rivo includes VIP tiers starting at $49/month — half the cost.
• No paid memberships: BON doesn't offer paid membership programs at any price. Rivo is the only Shopify loyalty platform with built-in paid memberships, which brands use to drive repeat purchases and increase average order value.
• No checkout extensions: Rivo offers 8 checkout extensions (the industry standard is 2). BON has zero, meaning you miss loyalty touchpoints at the most critical moment — checkout.

Additionally, BON has gaps in developer tooling and security:

• Limited fraud prevention: BON includes basic anti-cheat referral protection. Rivo includes fraud prevention tools for referral and loyalty program security.
• API access locked to highest tier: Developers need the $499/month Plus plan just for API access. Rivo provides a developer API toolkit at 100 req/sec on lower tiers.

What Real Users Say About BON Loyalty Pricing

Real merchant feedback on BON Loyalty pricing reveals both strengths and pain points. Here's what actual users report.

Positive feedback on pricing

• "Good app, very fast and precise customer support" — Multiple reviewers highlight support quality as a key value driver. Team members respond even at 2am Singapore time.
• Free plan functionality — Small stores praise the free plan's ability to run basic points and referral programs at zero cost.
• Value for international stores — The 250+ language support makes BON a standout for global Shopify merchants. Without it, they'd need expensive localization tools.

Common BON Loyalty pricing complaints

• Feature gating frustrations — Some users need plan upgrades just to access features they considered fundamental. VIP tiers require the $129/mo Growth plan.
• Bug issues after updates — Platform updates occasionally introduce technical glitches. This can affect the perceived value of the subscription.
• Email limitations — Email customization is limited. Users also note occasional deliverability concerns with automated loyalty communications.
• Customization ceiling — Merchants wanting deeper brand customization get forced into higher tiers. Custom CSS requires the $129/month Growth plan.

The Shopify App Store perspective

On the Shopify App Store, BON Loyalty holds a 5.0/5 rating from over 1,700 reviews. It scores highest on ease of use and customer support. Customization depth and advanced feature availability get lower marks.

How to Choose the Best BON Loyalty Plan: Step by Step

Follow these steps to determine which BON Loyalty pricing plan fits your store.

Step 1: Calculate your monthly order volume. If you process fewer than 250 orders per month, start with the free plan. Between 250-500, consider Basic. Above 500, you need Growth or Plus.

Step 2: List your must-have features. Do you need VIP tiers? That's Growth ($129/mo). API access? That's Plus ($499/mo). Multi-language support? Basic ($29/mo) covers it.

Step 3: Compare annual vs monthly billing. If you're confident in your choice, annual billing saves up to 20%. If you're testing, stick with monthly.

Step 4: Benchmark against alternatives. Before committing, compare BON Loyalty pricing against at least one competitor. If you need paid memberships, checkout extensions, or advanced fraud prevention, Rivo may deliver better value per dollar despite a higher entry price.

When BON Loyalty Is the Right Choice

BON Loyalty delivers strong value in specific scenarios. One Shopify App Store reviewer shared: "BON helped us launch a multilingual loyalty program across 12 countries in under a week. The free plan gave us enough to test before upgrading."

Choose BON if you:

• Process fewer than 250 orders/month and want a genuinely functional free loyalty program
• Sell to a global audience and need 250+ language support out of the box
• Want the lowest possible entry price for a paid loyalty plan ($29/month)
• Need Shopify POS integration at a budget price point
• Prioritize responsive customer support (5.0-star rating with 98% five-star reviews)
• Run a straightforward points-and-referrals program without needing advanced features

BON is particularly strong for:

• New Shopify stores testing loyalty for the first time
• International DTC brands with multilingual customer bases
• Budget-conscious merchants who want to start free and scale gradually
• Stores already using BON who are satisfied with its feature set

Common mistake to avoid: Don't choose BON solely for its low entry price if you'll need VIP tiers within 6 months. Upgrading from Free to Growth ($129/mo) is a steep jump. Plan for where your store will be in a year, not just today.

When to Consider an Alternative

BON Loyalty's pricing structure creates clear gaps that push certain merchants toward other platforms.

Consider Rivo if you need:

• Paid memberships — Rivo is the only Shopify loyalty platform offering built-in paid membership programs. HexClad made $450K in 90 days with Rivo's referral and membership tools.
• Checkout extensions — Rivo's 8 checkout extensions capture loyalty interactions at the point of purchase. BON has none.
• VIP tiers at a lower price — Rivo includes VIP tiers from $49/month. BON charges $129/month.

Rivo also leads on developer tools and measurable results:

• Enterprise-grade fraud prevention — Rivo provides advanced fraud prevention tools. BON's anti-cheat referral system is more basic.
• Developer flexibility — Rivo offers API access with 100 req/sec and custom metafield access without requiring the highest-priced plan.
• Proven ROI — Rivo reports a 52x weighted median ROI across 7,000+ Shopify brands, with $1.5B+ in revenue driven through the platform.

Rivo is 100% bootstrapped with zero venture capital. It ships 100+ product updates per year — the fastest innovation pace in the category. Month-to-month pricing means you're never locked into annual contracts. Get started free here.

Consider Smile.io if you need:

• Multi-platform support (Smile works on Shopify, BigCommerce, and Wix)
• The largest loyalty network (100,000+ businesses, 330 million customers rewarded)
• A well-established platform with extensive documentation

Consider Growave if you need:

• A bundled suite that combines loyalty, reviews, wishlists, and UGC in one app
• An all-in-one marketing toolkit rather than a standalone loyalty solution

Frequently Asked Questions

Is BON Loyalty really free?

Yes, BON Loyalty has a permanent free plan — not just a trial. The free plan supports up to 250 monthly orders and includes points programs, referral tracking, automated emails, and discount rewards. However, features like VIP tiers, loyalty pages, POS rewards, and multi-language support require a paid plan starting at $29/month.

Does BON Loyalty charge overage fees?

This is an area of conflicting information. The Shopify App Store listing shows unlimited orders on the Growth plan. The TinyIMG review reports overage fees of $0.15 per order on Growth and $0.05 on Plus. Confirm overage policies directly with BON before selecting a plan.

How does BON Loyalty pricing compare to Rivo?

BON starts cheaper at $29/month vs. Rivo's $49/month. But Rivo includes VIP tiers, 8 checkout extensions, paid memberships, and fraud prevention at its $49 tier. Those features require BON's $129-$499 plans — or aren't available at any BON Loyalty pricing tier. For stores needing more than basic points and referrals, Rivo delivers better value per dollar.

Does BON Loyalty work with Shopify POS?

Yes, BON Loyalty integrates with Shopify POS starting at the Basic plan ($29/month). The free plan does not include POS functionality. POS integration lets merchants sync loyalty points and rewards between online and in-store purchases.

Can I migrate from BON Loyalty to another platform?

BON doesn't publicly document migration tools or export processes. Rivo offers free white-glove migration for qualifying brands. Before migrating, check whether your BON data (points balances, VIP tier status, referral history) can be exported.