Loloyal (now listed as TrustWILL on the Shopify App Store) is a well-regarded Shopify loyalty app for multilingual merchants and early-stage stores in 2026, rated 4.9/5 across 758 reviews as of May 2026. It earns that rating through strong multilingual support, accessible $19/month entry pricing, and the Built for Shopify badge, which signals the app meets Shopify's standards for quality, design, and performance. For stores under 500 orders per month with straightforward loyalty needs, Loloyal is a solid option. For growing Shopify brands that need paid memberships, checkout extensions, and 50+ integrations, Rivo is the stronger fit.
This review examines the full feature set, pricing structure, integration depth, and where Loloyal fits within the broader landscape of Shopify loyalty programs. A high app store rating reflects user satisfaction with the product they have, not always with the plan limits they discovered after signing up.
Loloyal (TrustWILL) is a well-reviewed Shopify loyalty app with genuine strengths in multilingual support, Shopify integration quality, and accessible entry pricing. Key factors to evaluate before committing: the free plan includes 50 monthly orders, Klaviyo integration requires the $69/month Growth plan, and checkout extensions are available on the $499/month Plus plan. For stores under 500 orders per month with straightforward loyalty needs, Loloyal is a solid option. For growing Shopify brands that want paid memberships, 8 checkout extensions, and 50+ integrations, Rivo is the stronger fit at a comparable price ceiling.
Key Takeaways
- Loloyal holds a 4.9/5 rating across 758 Shopify App Store reviews as of May 2026.
- The free plan includes 50 monthly orders, suitable only for very early-stage stores.
- Klaviyo integration requires the $69/month Growth plan or higher.
- Checkout extensions are available on the $499/month Plus plan.
- Loloyal supports multiple languages across the widget and email flows, a genuine advantage for merchants serving multilingual markets.
- For growing Shopify brands that need paid memberships, 8 checkout extensions, and 50+ integrations, Rivo delivers greater retention depth at a comparable price ceiling.
Why Merchants Research Loloyal in 2026
Most merchants arrive at this review from one of three starting points.
- Evaluating for the first time. Loloyal appears on shortlists for multilingual Shopify stores and early-stage brands because of its Built for Shopify certification, 4.9/5 rating, and $19/month entry pricing. Merchants new to loyalty programs want to understand exactly what they're getting at each tier before committing.
- Hitting a plan gate. Loloyal's pricing model creates clear feature gates: VIP tiers and Klaviyo integration both require the $69/month Growth plan. For merchants who have outgrown the Starter plan and need those capabilities, a comparison before upgrading is worth the time.
- Scaling past the Growth plan. Checkout extensions, API access, and custom-action rewards all require the $499/month Plus plan. At that price point, merchants evaluate whether staying on Loloyal or moving to a platform with those features at lower tiers makes more sense.
Understanding which situation applies to your store is a good way to get value from this review.
What Is Loloyal?
Loloyal is a Shopify loyalty and referral app by CWILL offering points programs, referrals, VIP tiers, and email popups for merchant retention. The app listing URL remains /loloyal on the Shopify App Store, while the display name is TrustWILL Loyalty and Referrals. Despite the name change, existing merchant accounts, loyalty data, and program configurations carry forward without disruption.
The app carries the Built for Shopify badge, which signals it meets Shopify's standards for quality, design, and performance. For merchants prioritizing integration quality and storefront performance, this certification is a relevant quality signal.
Loloyal's pricing ranges from a free tier to $499/month, with four distinct plans using an order-based billing model. Each plan caps the number of monthly orders eligible for loyalty activity, and stores that exceed the cap are upgraded to the next tier.
Loloyal at a Glance
- App Store Rating: 4.9/5 (758 reviews as of May 2026)
- Certification: Built for Shopify
- Developer: CWILL (TrustWILL product family)
- Starting Price: $19/month (Starter, 200 orders/month)
- Free Plan: Yes (50 monthly orders)
- Plans: Free, Starter ($19/mo), Growth ($69/mo), Plus ($499/mo)
Key Strengths
- Built for Shopify badge: meets Shopify's standards for quality, design, and performance
- Multiple language support across the loyalty widget and email flows
- Accessible $19/month entry pricing with email, pop-up, and POS functionality
- Judge.me integration for review-reward connections on the Starter plan
- Shopify POS support from the Starter plan ($19/month) and above
Best For: Early-stage Shopify stores under 500 orders per month, merchants targeting multilingual markets, and brands with straightforward loyalty requirements that don't extend to paid memberships or complex integrations.
Loloyal Core Features
Points and Rewards System
Loloyal's points program is the foundation of the platform. Merchants configure how many points customers earn per dollar spent, with additional earning triggers for referrals, product reviews, social follows, birthdays, and account creation. Reward redemption options include percentage discounts, fixed amount discounts, free shipping, and free products.
Point expiry rules are configurable per merchant preference. Minimum redemption thresholds prevent micro-redemptions. The system tracks customer point balances in real time and displays them in the storefront widget. All points activity appears in the Loloyal analytics dashboard with filtering by time period, customer segment, and reward type.
Referral Program
Loloyal's referral program uses a two-sided model: both the referrer and the new customer receive a reward when the referred customer completes their first purchase. Merchants configure the reward on each side independently, setting point values or discount amounts for the referrer and a first-purchase incentive for the new customer.
Each customer receives a unique referral link shareable via email, social media, or direct message. The program generates automated follow-up emails when referral events trigger. Referral activity is tracked in the dashboard alongside points and redemption data.
VIP Tiers
VIP tier membership is available on the Growth plan ($69/month) and the Plus plan ($499/month). Merchants configure tier names, visual badges, qualification criteria (either cumulative points or total spend), and the perks associated with each tier. Common structures include three levels with increasing benefits at each.
Tier perks include point multipliers, tier-exclusive discounts, free shipping thresholds, and early product access. Customers view their current tier and progress toward the next level within the storefront widget and customer account page.
Email, Popups, and Engagement Tools
The Starter plan ($19/month) unlocks pop-up and email functionality alongside multilingual support, review rewards, product and shipping rewards, Judge.me integration, and Shopify POS support. Merchants can trigger email notifications for reward milestones, referral completions, and birthday rewards, creating touchpoints that reinforce program participation outside the storefront visit.
Review reward integrations connect Loloyal to Judge.me, rewarding customers for leaving product reviews. This ties the loyalty program to social proof generation, giving merchants an incentive mechanism that supports both retention and conversion.
Shopify POS Support
Loloyal integrates with Shopify POS on all paid plans, extending loyalty functionality to physical retail environments. Customers earn and redeem points in-store using the same account tied to their online purchases, with point balances syncing across channels in real time.
Multilingual Support
Loloyal supports multiple languages across the loyalty widget, email communications, and program interface elements. The widget adapts to the customer's language setting automatically. This is a genuine differentiator in the under-$100/month loyalty tier for Shopify merchants building brands in non-English-speaking markets or targeting multiple language regions.
Developer Tools
The Plus plan ($499/month) includes API access, custom-action rewards, custom data export, and checkout extensions that surface loyalty interactions directly within the Shopify checkout flow. Checkout extensions, customer success service, customized solutions, and an emergency support team are all Plus plan features per the Shopify App Store listing.
Loloyal Analytics and Reporting
Loloyal's analytics dashboard covers loyalty program performance metrics, including points activity, reward redemption rates, referral conversion tracking, VIP tier distribution, and campaign performance. Smart tags allow filtering by customer segment, reward type, and time period.
The reporting is functional for monitoring program health and tracking core engagement questions: Are customers earning points? Are they redeeming? Is the referral program converting?
For brands that use analytics to drive retention strategy iteration rather than simply monitor outcomes, including cohort-level CLV analysis or attribution modeling comparing loyalty members against non-members, dedicated retention platforms offer greater analytical depth at comparable price points.
Loloyal Integrations
Loloyal lists 11 tools and services under "Works with" on the Shopify App Store:
Shopify-native
- Shopify Checkout (checkout extension, Plus plan only)
- Shopify Customer Accounts (customer account extension, Growth and above)
- Shopify POS (Starter and above)
- Shopify Flow
- Shopify Admin
Third-party
- Judge.me Product Reviews (review reward integration, Starter and above)
- Klaviyo Email Marketing and SMS (Growth plan and above)
- PageFly (custom page builder layouts)
- Seal Subscriptions
- Trustoo (CWILL's product reviews platform)
- Willdesk Live Chat
The "Works with" list covers the core stack for early-stage Shopify stores relying on Shopify's native tools and one or two major email and review platforms. Merchants running more complex stacks with multiple email platforms, analytics tools, or additional review and subscription management systems should verify coverage before committing to a plan.
For context, Rivo's 50+ integrations include Klaviyo, Attentive, Recharge, Gorgias, Okendo, and others across standard plans without gating integration access behind the highest-tier plan.
Loloyal Pricing: Plan Summary
Loloyal uses an order-based pricing model. Each plan sets a monthly order cap for loyalty-eligible activity. Stores that exceed their plan's cap upgrade to the next tier before the next billing cycle. All paid plans include a 14-day free trial. Annual billing saves approximately 17% across all paid plans.
Free
- Price: $0
- Order limit: 50 monthly orders
- Key features: Basic points and referrals
- Note: The 50-order cap means most stores will outgrow the free plan quickly. It is best suited for pre-launch pilots or very low-volume test environments.
Starter
- Price: $19/month (example shown on listing: 200 orders/month)
- Key features: Pop-up and email tools, multilingual support, review rewards, product and shipping rewards, Judge.me integration, Shopify POS support
- Annual billing: $190/year (saves ~17%)
Growth
- Price: $69/month (pay-as-you-go pricing; example shown for stores around 500 orders/month)
- Key features: VIP program, Klaviyo integration, Attentive, customer account extension, all Starter features
- Annual billing: $690/year (saves ~17%)
Plus
- Price: $499/month (includes 5,000 monthly orders)
- Key features: Checkout extensions, API access, reward for custom action, customer success service, customized solutions, custom data export, emergency support team, all Growth features
- Annual billing: $4,990/year (saves ~17%)
The Growth plan at $69/month is the first tier that unlocks Klaviyo integration and VIP programs. For merchants who use Klaviyo as their primary email platform (the standard for most Shopify stores), this is the practical minimum entry point.
Checkout extensions, which surface loyalty interactions directly within the Shopify checkout flow, are available exclusively on the Plus plan at $499/month. Merchants who want checkout-level loyalty interactions should account for this when evaluating the full plan structure.
For a detailed plan comparison, see the Loloyal pricing breakdown on the Rivo blog.
Loloyal Customer Support
Loloyal provides 24/7 support via live chat on all plans, along with FAQ documentation and tutorial scheduling for new users who want hands-on guidance during initial setup.
- Free and Starter plans have 24/7 live chat support. Reviewers on these tiers note responsive support during onboarding and setup troubleshooting.
- Growth plan maintains 24/7 live chat and email support. Loloyal's documentation covers setup, integration configuration, and program rule management for standard use cases.
- Plus plan includes a customer success service, customized solutions support, and an emergency support team per the Shopify App Store listing.
Merchant reviews on the Shopify App Store consistently cite support responsiveness as a positive experience, with reviewers across plan tiers noting helpful agents during setup and configuration questions.
Who Loloyal Is Best For
Loloyal fits specific merchant profiles better than most alternatives in the loyalty category.
Early-Stage Shopify Stores Under 500 Orders Per Month
The $19/month Starter plan covers points, referrals, multilingual support, POS, and email tools at a price accessible to newer brands. For stores in their first year building a loyalty customer base before committing to higher-tier spend, this is a viable and feature-complete starting point.
Merchants Targeting Multilingual Markets
Multilingual support across the widget and email flows at the $19/month Starter tier is a real differentiator. For Shopify merchants building brands in non-English-speaking markets or operating stores across multiple language regions, this reduces localization overhead that other platforms address only through paid add-ons.
Stores with Straightforward Loyalty Requirements
Brands that need a well-reviewed points, referral, and VIP program without paid memberships, complex subscription integrations, or extensive cross-platform analytics find Loloyal's feature set well-matched to those requirements across the Starter and Growth tiers.
Omnichannel Retailers with Physical Locations
Shopify POS support from the Starter plan ($19/month) covers online and in-store point of sale unification without requiring a separate solution. Customers earn and redeem points across channels using the same account.
Rivo: The Shopify-Native Alternative
For growing Shopify brands where customer lifetime value is a strategic metric, Rivo warrants direct comparison alongside Loloyal. Rivo is a retention platform built exclusively for Shopify, combining loyalty, referrals, paid memberships, and personalized customer accounts in a single Shopify-native system.
Rivo at a Glance
- Merchants: 9,000+ Shopify brands
- Shopify App Store Rating: 4.8/5 (1,400+ reviews)
- Revenue Driven: $1.5B+ through platform
- Platform: Shopify-native (Shopify-exclusive)
- Plans: Free, Scale ($49+/mo), Plus ($499/mo), Enterprise (Custom)
- Billing: Month-to-month, no annual contract
Key Strengths
- VIP tiers, 50+ integrations, and unlimited earning rules from $49+/mo
- 8 checkout extensions (most in the Shopify loyalty category; Loloyal's checkout extensions require the $499/month Plus plan)
- Paid memberships: the only Shopify retention platform with this capability built in
- Developer API toolkit at 100 req/sec, available from $499/mo
- Sub-100ms load times across all checkout extensions
- 20+ fraud prevention tools for referral programs
- Free white-glove migration for qualifying brands
- 52x weighted median ROI across 9,000+ Shopify brands
- Founder-operated with month-to-month billing and no annual contract
Best For: Growing Shopify brands that want paid memberships, deep checkout integration, broad integration coverage at standard tiers, and a platform delivering a 52x weighted median ROI. Particularly strong for stores moving past 500 monthly orders and brands where retention performance compounds directly into profit.
Proof Points: HexClad generated 92x referral ROI ($450K in 90 days). OSEA achieved a 77% repeat purchase rate among loyalty redeemers. Fresh Chile Co saw a 156% AOV increase from paid memberships. BERO generated 1 billion impressions through Rivo's omnichannel membership capabilities.
Feature and Pricing Comparison
VIP tiers
- Loloyal: Growth plan ($69/mo) and above
- Rivo: from $49+/mo
Paid memberships
- Loloyal: Not available
- Rivo: from $49+/mo
Checkout extensions
- Loloyal: Plus plan ($499/mo) only
- Rivo: 8 extensions across plans, no Shopify Plus requirement
Klaviyo integration
- Loloyal: Growth plan ($69/mo) and above
- Rivo: Included on lower-tier plans
Integrations (total)
- Loloyal: 11 tools/services ("Works with" on Shopify App Store)
- Rivo: 50+
Referral fraud prevention
- Loloyal: Standard referral program
- Rivo: 20+ fraud prevention tools
Multilingual support
- Loloyal: Multiple languages (widget and email flows)
- Rivo: Multi-language available
Contract structure
- Loloyal: Annual billing available (17% discount)
- Rivo: Month-to-month on all plans
What Rivo Does Differently for Growing Shopify Brands
- Paid memberships with no equivalent in Loloyal. Rivo is the only Shopify retention platform where merchants charge customers a recurring fee for immediate access to exclusive discounts, early product launches, or free shipping. Fresh Chile Co achieved a 156% AOV increase using this model. BERO generated 1 billion impressions through Rivo's omnichannel membership program. Loloyal does not offer subscription-based paid memberships at any plan tier.
- 8 checkout extensions without a Plus plan requirement. Rivo deploys 8 native checkout extensions that surface loyalty interactions at the moment of purchase, available without requiring the highest plan tier. Loloyal's checkout extensions are exclusive to the Plus plan ($499/mo). Capturing a points balance update or membership offer at checkout reaches customers at maximum purchase intent.
- Klaviyo included at lower tiers. Rivo includes Klaviyo integration on lower-tier plans. Loloyal gates Klaviyo behind the $69/month Growth plan minimum. For merchants who use Klaviyo as their primary email platform, this difference in access affects the practical entry cost for full-stack loyalty automation.
- 50+ integrations at standard pricing. Rivo's integration ecosystem covers Klaviyo, Attentive, Recharge, Gorgias, Okendo, and 50+ tools across standard plans. Loloyal lists 11 tools/services under "Works with" on the Shopify App Store. Brands running multi-tool retention stacks should map their existing tools against each platform's coverage before deciding.
- 20+ referral fraud prevention tools. Rivo's fraud prevention covers a broader range of referral manipulation patterns. For high-volume referral programs in fraud-prone categories, the depth difference matters.
- Verified Shopify outcomes. The 52x weighted median ROI across Rivo's 9,000+ Shopify brands includes OSEA Malibu (77% repeat purchase rate) and HexClad ($450K in referral revenue in 90 days). Rivo has driven $1.5B+ in total revenue through the platform.
- 100% bootstrapped, month-to-month. Rivo operates with no venture capital and no annual contract requirement. Pricing decisions reflect merchant value rather than investor return targets, and brands can upgrade, downgrade, or cancel at any billing cycle.
The Honest Tradeoff
Loloyal's multilingual support at the $19/month Starter tier is a capability Rivo does not match at the same price point. For genuinely international storefronts where customers purchase in dozens of languages, Loloyal eliminates a real localization overhead. The 758-review track record and Built for Shopify certification also reflect consistent quality for early-stage stores.
For brands where the primary loyalty goal is deepening retention through paid memberships, checkout-level engagement, and a broad integration ecosystem, the comparison shifts toward Rivo.
Book a demo to see how Rivo's retention depth compares to Loloyal for your specific store and growth goals.
Loloyal Review: Final Verdict
Loloyal is a well-reviewed Shopify loyalty app with genuine strengths. The 4.9/5 rating across 758 reviews reflects real merchant satisfaction. The Built for Shopify badge is a meaningful quality signal. The multilingual support across the widget and email flows is a real differentiator at the $19/month price point, and the Starter entry cost is accessible for early-stage brands.
Loloyal's plan structure creates clear decision points as stores grow. The free plan includes 50 monthly orders. Klaviyo integration requires the $69/month Growth plan. Checkout extensions require the $499/month Plus plan. For stores with complex tech stacks or advanced retention strategies, the 11-integration "Works with" list may require evaluation before committing.
Loloyal is worth it for:
- Early-stage Shopify stores under 500 orders per month that need a functional loyalty layer at an accessible entry price
- Merchants targeting multilingual markets where automatic language support across the widget and email flows reduces localization overhead
- Brands with straightforward loyalty requirements covering points, referrals, and VIP tiers without paid memberships or complex integrations
- Omnichannel retailers who need Shopify POS loyalty integration from the $19/month Starter tier
Where alternatives warrant evaluation:
- Growing brands that need paid memberships as a retention and recurring revenue lever (Loloyal does not offer this)
- Merchants who want checkout extensions without committing to the $499/month Plus plan
- Stores where Klaviyo integration is required at an entry price below $69/month
- Brands running multi-tool stacks that need broader integration coverage than the 11 "Works with" tools
Bottom line: Loloyal is the right starting point for multilingual stores and early-stage brands running core loyalty mechanics at accessible price points. For Shopify brands scaling past 500 monthly orders, where retention strategy goes deeper than points and referrals, a direct comparison with a retention-focused platform is worth completing before committing.
See how Rivo compares on paid memberships, checkout extensions, and integration depth at your order volume.
Frequently Asked Questions
What Is the Difference Between Loloyal and TrustWILL?
The app listing URL remains /loloyal on the Shopify App Store, while the display name is TrustWILL Loyalty and Referrals. The product is developed by CWILL as part of their TrustWILL product family. Existing merchant accounts, loyalty data, and program configurations carry forward without disruption under the updated branding.
Is Loloyal Free?
Loloyal offers a free plan with no monthly cost, but it includes only 50 monthly orders. Stores that exceed that cap need the $19/month Starter plan or higher to continue loyalty program activity. Check the Shopify App Store listing for current plan details and order limits.
Does Loloyal Integrate with Klaviyo?
Loloyal's Klaviyo integration is available on the Growth plan at $69/month and the Plus plan at $499/month. It is not included in the free or Starter plans. Merchants who rely on Klaviyo for email marketing should account for the Growth plan minimum when evaluating total program cost.
Does Loloyal Offer VIP Tiers on the Starter Plan?
No. VIP tier membership requires the Growth plan at $69/month or higher. The free and Starter plans include basic points and referral features without tier-based customer segmentation. Merchants who need VIP tiers should factor the Growth plan minimum into their evaluation from the start.
How Does Loloyal Compare to Rivo for Growing Shopify Brands?
Loloyal is best for multilingual early-stage stores with under 500 monthly orders and straightforward loyalty requirements. Rivo is purpose-built for Shopify retention at scale: VIP tiers from $49+/mo, paid memberships (not available in Loloyal), 8 checkout extensions without a Plus plan requirement, Klaviyo included on lower tiers, and 50+ integrations across standard plans. For brands scaling past 500 monthly orders or building toward paid membership programs, Rivo delivers greater retention depth at a comparable price ceiling.
