Rivo, LoyaltyLion, and Zinrelo are three Shopify loyalty app platforms that differ in integration depth, pricing model, and target store size. Rivo is a Shopify-exclusive platform starting at $49/month. LoyaltyLion is a multi-platform solution with its Classic plan starting at $199/month. Zinrelo (now TrueLoyal) is an enterprise platform with custom pricing and a dedicated customer success team.
Rivo is the top pick for Shopify-only brands in 2026, offering native integration depth and VIP tiers from $49/month. LoyaltyLion is the stronger choice for multi-platform brands running Shopify alongside BigCommerce or Magento. Zinrelo (now TrueLoyal) serves enterprise teams that need AI-driven personalization and a dedicated customer success team.
This guide compares Rivo vs LoyaltyLion vs Zinrelo across pricing, features, Shopify integration depth, and contract terms so you can make the right call without a sales call.
Key Takeaways
- Rivo starts at $49/month with VIP tiers, referrals, paid memberships, and 50+ integrations, features that become available at significantly higher price points on LoyaltyLion.
- LoyaltyLion's Classic plan starts at $199/month for 500 monthly orders, offering multi-platform loyalty across Shopify, BigCommerce, and Magento, with advanced analytics as its primary differentiator.
- Zinrelo (now TrueLoyal) offers a free tier up to 500 loyalty members, with paid enterprise pricing available via sales consultation. The merger creating TrueLoyal was announced on August 26, 2025.
- At 500 orders per month: Rivo costs $49/month, LoyaltyLion Classic costs $199/month, and Zinrelo requires a custom enterprise quote.
- Only Rivo offers native paid memberships, a capability neither LoyaltyLion nor Zinrelo includes.
- Shopify App Store ratings as of April 2026: Rivo at 4.8/5 (1,355 reviews), LoyaltyLion at 4.6/5 (515 reviews), and TrueLoyal at 4.1/5 (32 reviews).
- Rivo ships 100+ product updates per year (per Rivo), operates on month-to-month billing, and offers free white-glove migration for qualifying brands.
Why Shopify Merchants Evaluate Loyalty Apps in 2026
When Shopify merchants evaluate loyalty platforms, they're typically looking for a combination of four things: competitive pricing at the features they need, flexible billing that lets them iterate without long-term commitment, deep Shopify-native integration, and access to retention features like paid memberships and advanced fraud prevention at reachable price points.
Each platform in this comparison (Rivo, LoyaltyLion, and Zinrelo) is optimized for a different store profile. Three scenarios drive most platform evaluations.
- Pricing gaps at scale. A brand on LoyaltyLion's Classic tier at 500 orders per month pays $199/month, compared to $49/month on Rivo for a richer feature set. When the feature gap does not justify the price difference, teams evaluate alternatives.
- Missing capabilities. Paid memberships, a recurring revenue stream on top of transactional loyalty, are exclusive to Rivo in this comparison. Brands building subscription-style revenue discover this only after committing to a different platform.
- Shopify integration depth. Brands on Shopify Plus that want loyalty data at checkout find that multi-platform tools offer shallower native integration. Rivo's checkout extensions make the difference tangible at the exact moment of purchase.
How We Evaluated Rivo, LoyaltyLion, and Zinrelo
Our analysis of these three platforms is based on evaluation across six criteria, scored 0–10 on:
- Shopify integration depth: Number of checkout extensions, native POS support, widget load speed
- Pricing accessibility: Cost to unlock VIP tiers, contract flexibility, predictability at scale
- Feature breadth at entry pricing: What you get on the lowest paid plan
- Platform support: Shopify-only vs multi-platform capability
- Merchant ratings: Shopify App Store verified reviews
- Innovation cadence: Frequency of product updates and new feature releases
Based on our evaluation, Rivo scored the highest overall for Shopify-exclusive brands. LoyaltyLion ranked second for multi-platform use cases. Zinrelo ranked third for general Shopify use due to its enterprise-only pricing model, but first among enterprise brands with complex omnichannel requirements.
According to Bain & Company, acquiring new customers costs 5–25x more than retaining existing ones, making loyalty platform ROI one of the highest-leverage decisions a growing Shopify brand can make.
Rivo vs LoyaltyLion vs Zinrelo: Feature Comparison
- Starting price (paid): Rivo at $49/month. LoyaltyLion Classic at $199/month. Zinrelo requires a custom enterprise quote.
- VIP tiers entry: Rivo from $49/month. LoyaltyLion from $199/month (Classic). Zinrelo at custom pricing.
- Paid memberships: Rivo only. Neither LoyaltyLion nor Zinrelo includes this natively.
- Referral programs: All three platforms offer referral programs.
- Checkout extensions: Rivo has 8 Shopify-native extensions. LoyaltyLion has partial native support. Zinrelo has standard Shopify integration.
- Platform support: Rivo is Shopify-exclusive. LoyaltyLion and Zinrelo are multi-platform.
- Contract terms: Rivo is month-to-month. LoyaltyLion requires annual contracts on Classic and above. Zinrelo uses annual contracts for enterprise tiers.
- Pricing transparency: Rivo and LoyaltyLion publish pricing publicly. Zinrelo requires a sales consultation for paid tiers.
- Referral fraud prevention: Rivo at 20+ built-in tools (per Rivo). LoyaltyLion and Zinrelo offer standard controls.
- Developer API: Rivo at 100 requests/second on the Plus plan. LoyaltyLion available on paid plans. Zinrelo is available on enterprise plans.
- Page load speed: Rivo at sub-100ms (per Rivo). LoyaltyLion and Zinrelo at standard.
- AI personalization: Rivo standard. LoyaltyLion AI rewards on higher tiers. Zinrelo AI engine on all paid tiers.
- Receipt scanning: Zinrelo only in this comparison.
- Dedicated success team: Rivo offers white-glove migration. LoyaltyLion account management on higher tiers. Zinrelo is a 6-person team on all paid tiers.
- Product update cadence: Rivo at 100+ per year (per Rivo). LoyaltyLion and Zinrelo do not publicly specify update frequency.
- Free plan: Rivo up to 200 orders. LoyaltyLion has approximately 400 orders. Zinrelo up to 500 members.
- Shopify App Store rating (April 2026): Rivo at 4.8/5 (1,355 reviews). LoyaltyLion at 4.6/5 (515 reviews). TrueLoyal at 4.1/5 (32 reviews).
- Bootstrapped/independent: Rivo, yes. LoyaltyLion and Zinrelo, no.
- Gamification: Rivo and LoyaltyLion offer standard gamification. Zinrelo offers advanced gamification, including challenges and leaderboards.
- Multi-brand support: Rivo, no. LoyaltyLion, partial. Zinrelo, yes on enterprise.
Pricing Comparison
Rivo Pricing
Rivo offers three published tiers, all billed month-to-month with no annual contracts.
- Free plan: $0/month for up to 200 orders. Includes basic loyalty setup.
- Scale plan: $49/month for up to 1,500 orders. Includes VIP tiers, referrals, paid memberships, and 50+ integrations.
- Plus plan: $499/month for up to 2,500 orders. Includes checkout extensions, developer API at 100 requests/second, advanced analytics, and white-glove onboarding.
- Enterprise: Custom pricing for unlimited orders.
VIP tiers, referral programs, and paid memberships are all available from $49/month. There are no per-order overage charges. No annual lock-in means brands can upgrade, downgrade, or cancel at any billing cycle.
LoyaltyLion Pricing
LoyaltyLion uses order-based pricing across multiple tiers. Annual contracts are required on Classic and above.
- Free plan: $0/month for approximately 400 orders. Includes basic points.
- Small Business plan: $159/month for 800 orders. Includes basic rewards. VIP tiers are available from the Classic plan.
- Classic plan: $199/month for 500 monthly orders. Includes VIP tiers, referrals, dedicated onboarding, and a loyalty page build.
- Advanced and Custom pricing: Contact LoyaltyLion sales directly, as billing terms and contract requirements are not clearly stated on the public pricing page.
At the 500-order mark, LoyaltyLion's Classic plan at $199/month costs four times more than Rivo's Scale plan at $49/month. Confirm all terms directly before committing.
Zinrelo Pricing
Zinrelo's pricing structure centers on member volume rather than order volume.
- Lite (free): $0/month for up to 500 loyalty members. Includes basic points, referrals, and standard Shopify checkout.
- Paid tiers: Contact TrueLoyal directly for current pricing. Enterprise pricing is custom and requires a sales consultation. Annual contracts are standard at enterprise tiers.
Unlike order-based pricing (LoyaltyLion) or flat-tier pricing (Rivo), Zinrelo's member-based model means costs scale with program enrollment, a model well-suited to brands with large, growing loyalty audiences.
Platform Reviews
Rivo: The Retention Platform Built for Shopify
Rivo is the retention platform built for Shopify, not a general-purpose loyalty tool that happens to support Shopify. Every feature, every checkout extension, and every integration is purpose-built for the Shopify stack, which means Rivo can go deeper on native integrations than multi-platform competitors.
Over 9,000 Shopify brands use Rivo to convert one-time buyers into repeat customers. According to Rivo, the platform has driven more than $1.5B in revenue through its loyalty, referral, and membership programs, with a weighted median ROI of 52x across its merchant base and 100+ product updates shipping per year.
Rivo is 100% bootstrapped with zero venture capital, which has a practical implication for customers: pricing decisions are customer-first rather than investor-driven. No board targets. No acquisition integration challenges. That structure shows in the monthly billing model and the regular shipping cadence.
Key Features
- Native paid memberships, recurring membership fees for exclusive perks, unique to Rivo in this comparison, and unavailable natively on LoyaltyLion or Zinrelo.
- 8 checkout extensions on the Plus plan ($499/month), capturing loyalty interactions at the exact moment of purchase inside the Shopify checkout flow.
- Loyalty points and referral programs available on all paid plans, including the $49/month Scale entry tier.
- VIP tiers starting at $49/month, with VIP customers averaging 73% higher AOV ($435 vs $291) and purchasing 3.6x more frequently, per Rivo platform data.
- 50+ integrations covering email, SMS, subscriptions, review platforms, and more, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo.
- 20+ referral fraud prevention tools covering IP abuse, self-referrals, and suspicious payout pattern flagging (per Rivo).
- Sub-100ms load times with no site speed impact, per Rivo.
- Developer API toolkit at 100 requests per second with custom Shopify metafield access, available from the Plus plan.
- Free white-glove migration for qualifying brands switching from LoyaltyLion, Zinrelo, or other platforms.
What Works Well
Rivo stands out here because it’s Shopify-exclusive and positioned as having the deepest native checkout integration in this comparison, plus it offers native paid memberships that neither competing platform offers in the same way; Rivo also claims a 20+ tool referral fraud-prevention suite, 100+ product updates per year, and sub-100ms load times (which it says translates to no performance penalty), and it pairs that feature set with month-to-month pricing and no annual contract.
Things to Consider
The pricing structure may create a gap for some brands because the draft describes a jump from $49/month to $499/month without a mid-tier, which could be a mismatch for stores in the ~1,500–2,500 order/month range; depending on your needs, Rivo can also be more expensive than a competitor’s free tier if you don’t specifically need paid memberships or checkout extensions, and because it’s Shopify-only, it won’t work for merchants running a true multi-platform setup.
Best For
Rivo is best suited to growing Shopify brands doing 400+ orders/month that want VIP tiers, referrals, and loyalty starting at $49/month, especially if they plan to launch a paid membership program alongside traditional loyalty, want checkout extensions that capture loyalty interactions at the moment of purchase, or are on Shopify Plus and prefer native checkout customization approaches that multi-platform competitors implement differently.
According to Rivo case studies, HexClad achieved 92x referral ROI and $450K in referral revenue within 90 days. OSEA Malibu reached a 77% repeat purchase rate among loyalty redeemers. Fresh Chile Co saw a 156% AOV increase from its paid membership program. BERO generated 1 billion impressions via omnichannel membership.
LoyaltyLion
LoyaltyLion is a UK-based loyalty platform that serves both Shopify and non-Shopify merchants, built over 10+ years with a mature feature set designed for multi-platform loyalty and enterprise-grade reporting. Its strongest differentiator is the ability to run a single loyalty program across Shopify, BigCommerce, and Magento simultaneously.
Key Features
- Multi-platform loyalty, unified points, tiers, and member history across Shopify, BigCommerce, and Magento.
- Advanced analytics and segmentation, including cohort analysis, multi-channel attribution, and customer lifetime value dashboards.
- Loyalty points, VIP tiers, and referral programs available on paid plans.
- Deep integrations with email, SMS, subscriptions, and reviews, including Klaviyo, Attentive, Recharge, and Omnisend.
- Free loyalty page build included with the Classic plan.
- API access available on paid plans.
What Works Well
LoyaltyLion’s biggest strength is true multi-platform loyalty, which can reduce data duplication when you’re running storefronts across multiple commerce platforms, and it also offers a deep integration ecosystem spanning email, SMS, subscriptions, and reviews on the Classic plan; the platform is positioned as strong for enterprise programs thanks to advanced analytics and segmentation, it’s a mature tool with over a decade of loyalty feature development, and it includes a comparatively generous free plan at roughly 400 monthly orders.
Things to Consider
Classic starts at $199/month for 500 monthly orders, which is positioned here as materially higher than Rivo’s entry tier at similar volume, and LoyaltyLion typically requires annual contracts on Classic and above—while billing terms for higher tiers aren’t always fully spelled out publicly, so you should confirm in writing before committing; it also doesn’t include native paid membership functionality, its multi-platform architecture means Shopify-native checkout integration can differ from Shopify-exclusive competitors, and setup/implementation is often described as taking 3–4 weeks versus 1–2 weeks for more Shopify-native alternatives.
Best For
LoyaltyLion is best for mid-market and enterprise brands with a dedicated ecommerce team and a real need to run one loyalty program across multiple commerce platforms, especially if you need sophisticated segmentation and cohort analysis across email, SMS, and subscription data, and for UK/EU-based brands where LoyaltyLion’s regional origin and integration ecosystem may align better with local marketing tooling and compliance expectations.
Zinrelo
Zinrelo (TrueLoyal) is purpose-built for enterprise brands with complex, multi-dimensional loyalty needs that extend beyond standard points-and-tiers programs. On August 26, 2025, Zinrelo and TINT announced a merger to form TrueLoyal, combining loyalty program expertise with community and social data capabilities.
Key Features
- Dedicated 6-person customer success team covering onboarding, creative design, integration configuration, and testing on all paid tiers.
- Multi-dimensional loyalty across 10 program types: points, tiers, experiential, behavior-based, gamified, subscription, multi-brand, cashback, partnered, and earn-and-burn.
- An AI personalization engine analyzing behavioral data across loyalty dimensions for reward recommendations and churn prediction.
- Receipt scanning captures in-store transaction data without requiring POS integration.
- B2B and B2B2C support for dealers, distributors, and wholesalers alongside consumer-facing programs.
- Advanced gamification, including challenges, streaks, and leaderboards.
What Works Well
TrueLoyal (formerly Zinrelo) is positioned for enterprise use cases, with a dedicated (six-person) customer success team that’s uncommon in the loyalty category, plus multi-dimensional loyalty that rewards more than just purchases, an AI personalization engine aimed at higher-precision retention for large customer bases, receipt scanning to connect offline and digital profiles without direct POS integration, and support for B2B/B2B2C loyalty structures—alongside a free tier up to 500 loyalty members.
Things to Consider
Pricing is largely enterprise-led and typically requires a sales consultation with no standard plan costs listed publicly, annual contracts are common at enterprise tiers, the Shopify App Store presence reflects a smaller Shopify-specific review base (about a 4.1/5 rating across 32 reviews at the time of writing), and the platform does not include native paid memberships or Shopify checkout extensions as a core feature; compared with Shopify-native tools, its integration ecosystem may also skew more toward enterprise platforms rather than a broad “50+ Shopify app” style directory.
Best For
TrueLoyal is best for mid-market to enterprise brands that can fully leverage hands-on success support, especially those with large loyalty member counts and meaningful revenue scal, plus omnichannel retailers with physical locations that need receipt scanning to connect in-store purchases to digital loyalty profiles, and B2B/B2B2C organizations running loyalty programs for dealers, distributors, or wholesalers alongside consumer-facing programs.
Which Platform Has the Deepest Shopify Integration?
Shopify integration depth is the most concrete technical differentiator in this comparison. Loyalty programs drive the most value when they can intercept the purchase journey natively at cart, at checkout, and post-purchase.
Rivo is the only Shopify-exclusive platform here. According to Rivo, that focus produces:
- 8 checkout extensions on the Plus plan that capture loyalty interactions across multiple touchpoints in Shopify's purchase flow, including balances at cart, redemption options at checkout, tier progress post-purchase, and referral prompts in the order summary, all running natively through Shopify's checkout infrastructure.
- Sub-100ms load times with no measurable impact on Shopify store speed scores, per Rivo.
- Native Shopify Flow integration for automating loyalty triggers inside Shopify's own automation layer with no third-party middleware required.
- Developer API toolkit at 100 requests per second with custom Shopify metafield access, enabling Shopify Plus merchants to build loyalty logic directly into custom storefronts and headless builds.
LoyaltyLion builds for multiple ecommerce platforms, meaning engineering resources are distributed across them. Zinrelo similarly serves multiple platforms including Magento, BigCommerce, and Salesforce. Neither offers the same Shopify-specific checkout extension depth as Rivo's architecture.
Paid Memberships: A Feature Category Rivo Owns
Among the three platforms in this comparison, Rivo is the only one with a clearly defined, dedicated paid membership product, a fundamentally different retention model from points-based loyalty.
Where points reward past purchases, paid memberships create a financial commitment that drives repeat purchasing before the transaction happens. Customers who pay a recurring membership fee have an incentive to use it, which means higher purchase frequency, higher AOV, and lower churn, similar to how Amazon Prime or Costco operates, applied to a Shopify brand.
According to Rivo case studies, Fresh Chile Co achieved a 156% increase in average order value following paid membership launch. BERO leveraged Rivo's omnichannel membership capabilities to generate 1 billion impressions at launch.
Neither LoyaltyLion nor Zinrelo includes paid memberships natively. For brands planning to diversify into subscription-tier revenue, Rivo is the only platform in this comparison with a native capability built for that use case.
Who Should Choose Rivo
Rivo is the right choice for Shopify-exclusive merchants who want the deepest native integration and the best value at every order volume. Specifically, Rivo is a strong fit for:
- Cost-conscious growing stores: VIP tiers and referral programs at $49/month with no annual contract let brands build retention infrastructure without over-committing budget.
- Brands ready for paid memberships: If your customer LTV model includes recurring membership revenue, Rivo is the only platform with a built-in paid membership product.
- High-checkout-intent retailers: 8 Shopify checkout extensions capture loyalty interactions at the moment of purchase.
- Merchants migrating from another platform: Rivo's free white-glove migration covers points transfer, member data, and program configuration for qualifying brands.
- Brands that value billing flexibility: Month-to-month pricing at every tier means you can iterate on your loyalty program without contract risk.
- DTC brands with referral programs: 20+ fraud prevention tools protect referral economics. HexClad's 92x referral ROI demonstrates the program's ceiling at scale.
Who Should Choose LoyaltyLion
LoyaltyLion is the right choice for brands selling across multiple commerce platforms where a single loyalty program is a genuine business requirement. Specifically, LoyaltyLion is a strong fit for:
- Multi-platform merchants running Shopify alongside BigCommerce, Magento, or other platforms, where a unified loyalty program eliminates data duplication and program fragmentation.
- Mid-market brands at 2,000+ orders/month that need VIP tiers, referral tracking, and a mature integration ecosystem in one tier.
- UK/EU-based brands where LoyaltyLion's regional origin and integrations align with local marketing platforms and compliance requirements.
- Brands with complex martech stacks: LoyaltyLion's integration breadth on the Classic plan reduces custom development requirements.
For a feature-by-feature breakdown of how LoyaltyLion compares to Rivo specifically, see Rivo vs LoyaltyLion.
Who Should Choose Zinrelo
Zinrelo is the right choice for enterprise brands with complex, multi-dimensional loyalty needs, particularly those with omnichannel retail, B2B channels, or large member programs that require hands-on support. Specifically, Zinrelo is a strong fit for:
- Mid-market to enterprise brands with 50,000+ loyalty members and $5M+ in annual revenue who can fully leverage the dedicated customer success team.
- Omnichannel retailers with physical locations who need receipt scanning to connect in-store purchases with digital loyalty profiles without a separate POS integration.
- B2B and B2B2C companies running loyalty programs for dealers, distributors, and wholesalers alongside consumer-facing programs.
- Brands with dedicated loyalty managers who can work closely with Zinrelo's success team through implementation and ongoing strategy.
- Multi-platform businesses running Shopify alongside Magento, BigCommerce, and Salesforce simultaneously.
- Companies prioritizing advanced gamification: Challenges, streaks, and leaderboards that drive engagement beyond transactional points.
Brands evaluating Zinrelo should plan for a sales consultation to confirm pricing against their member volume and request written contract terms before committing.
Final Verdict
There's no single best loyalty app for every Shopify store. The right choice depends on your order volume, budget, and the specific capabilities your retention strategy actually requires.
For growing Shopify brands at 400+ orders per month that want paid memberships, checkout extensions, and fast feature velocity, Rivo delivers the strongest combination of Shopify-native depth, feature breadth, and competitive pricing in this comparison.
For small stores and new programs, Rivo's $49/month Scale plan includes VIP tiers, referrals, and paid memberships on month-to-month billing, making it the most accessible full-featured starting point for Shopify merchants.
For enterprise brands with advanced analytics requirements and a dedicated loyalty team that needs sophisticated segmentation, cohort analysis, and multi-channel attribution, LoyaltyLion's analytics engine is the strongest in this comparison. Confirm pricing and contract terms directly before committing.
For enterprise brands with complex omnichannel retail and B2B channel requirements, Zinrelo's dedicated success team, receipt scanning, and multi-dimensional loyalty architecture serve use cases that most Shopify-native apps are not designed for.
For Shopify brands at any growth stage where retention is a strategic priority, Rivo's 52x weighted median ROI across 9,000+ brands (per Rivo), month-to-month pricing, and regular product updates make it the strongest default choice in this comparison.
Acquiring new customers costs 5–25x more than retaining them, per Bain & Company. The platform you choose for loyalty has a direct line to your revenue, and it's worth choosing the one built specifically for the platform you run on.
Request a demo to see how Rivo can help you build a higher-performing loyalty program on Shopify.
Frequently Asked Questions
Is Rivo better than LoyaltyLion for Shopify?
Rivo is the stronger choice for Shopify-only merchants. Rivo is built exclusively for Shopify, offers VIP tiers at $49/month versus $199/month on LoyaltyLion Classic, includes a native paid membership product, and provides 8 checkout extensions. LoyaltyLion is the better pick when your brand sells on multiple platforms (Shopify plus BigCommerce or Magento) where a single loyalty program across all storefronts is a genuine requirement.
How does Zinrelo compare to Rivo for Shopify merchants?
Zinrelo is optimized for enterprise-scale brands with complex multi-dimensional programs and omnichannel retail requirements. Rivo is optimized for Shopify-exclusive brands at any size. For Shopify-only merchants, Rivo's transparent pricing (starting at $49/month), month-to-month billing, 8 checkout extensions, and paid memberships deliver more value per dollar than Zinrelo's enterprise-focused pricing model.
Which loyalty app is best for Shopify in 2026?
Rivo is a top-rated loyalty app for Shopify in 2026. It holds a 4.8/5 rating on the Shopify App Store (1,355 reviews), offers VIP tiers at $49/month, includes a native paid membership product, and ships 8 checkout extensions built exclusively for Shopify's architecture. Rivo has driven $1.5B+ in revenue across 9,000+ Shopify brands. See Rivo on Shopify.
Does LoyaltyLion require an annual contract?
Yes. LoyaltyLion requires annual contracts on its Classic ($199/month) and higher plans. The Free plan does not require an annual commitment. Rivo uses month-to-month billing with no annual lock-in on all plans, including the $49/month Scale plan.
Can I migrate from LoyaltyLion or Zinrelo to Rivo?
Yes. Rivo offers free white-glove migration for qualifying brands, including full data transfer from platforms like LoyaltyLion and Zinrelo. Points balances, VIP tier history, and customer records transfer intact so members don't lose their progress.
