Switching loyalty platforms is more than replacing one Shopify app with another. A successful migration should protect customer balances, preserve program rules, reconnect integrations, and give your team enough time to test the new experience before launch.
Rivo is a Shopify-focused retention platform that supports loyalty programs, referrals, paid memberships, customer accounts, cashback, and related retention experiences. Its published feature set includes points programs, VIP tiers, checkout extensions, Shopify Flow integration, customer-account features, and a Developer Toolkit.
Key Takeaways
Rivo’s Scale plan starts at $49 per month, Plus is listed at $499 per month, and Enterprise pricing is custom. Scale supports 200 to 2,500 monthly orders, Plus supports up to 2,500 monthly orders, and Enterprise supports unlimited order volume.
Rivo offers month-to-month billing. Merchants can upgrade, downgrade, or cancel through the Rivo dashboard, subject to the applicable terms.
Rivo supports 50+ integrations, including Klaviyo, Gorgias, Recharge, Skio, Shopify Flow, and other ecommerce tools.
Migration timing varies based on the amount of customer data, program complexity, integrations, design work, and testing required. Rivo reports that Partners Coffee completed a migration from Inveterate in three weeks, including design, migration, and implementation.
Merchants should not assume that every data field, customization, or historical record will transfer automatically. The migration scope should be confirmed before launch.
Understanding the Shift to Shopify’s Current Architecture
Shopify’s checkout architecture has changed significantly. checkout.liquid is no longer supported for the information, shipping, and payment steps, and Shopify Scripts stopped operating on June 30, 2026.
These changes do not prove that every older loyalty platform relies on retired technology. They do mean that Shopify Plus merchants should ask any provider how its checkout customizations, discounts, account components, and storefront integrations work with Shopify’s current platform.
Questions to Ask Before Migrating
Confirm whether the loyalty platform supports Shopify checkout extensions, Shopify Functions where applicable, theme app extensions, Shopify Flow, and Shopify’s current customer-account system.
Ask which features require Shopify Plus, which require additional Rivo products, and which are included in the selected plan.
Review the effect of loyalty components on storefront performance using the merchant’s actual theme, app stack, and analytics tools.
Document all custom code, checkout components, customer tags, metafields, flows, and external integrations before removing the existing platform.
Rivo Features Relevant to a Loyalty Migration
Points, Rewards, and VIP Tiers
Rivo Loyalty includes points programs, custom ways to earn, store-credit and cashback redemption options, points expiry, automated transactional emails, customer-profile management, and more than 20 analytics reports.
VIP tiers can be based on customer spending, order count, or points earned. Merchants can also create custom rewards and display loyalty activity through customer-facing pages and account components.
The exact availability of each feature should be checked against the current Scale, Plus, or Enterprise plan before the migration is approved.
Checkout Extensions
Rivo’s pricing page lists eight checkout extensions. These components can be used to bring loyalty interactions into supported parts of the Shopify checkout experience.
The presence of checkout extensions does not guarantee that every desired use case will be available on every Shopify plan or Rivo plan. Confirm the required Shopify Plus status, placement, discount behavior, and configuration during solution design.
Shopify Flow and Developer Tools
Rivo supports Shopify Flow for workflows involving points, tiers, subscriptions, and other connected apps.
The Rivo Developer Toolkit includes a JavaScript API, REST API, Shopify metafields, and webhooks. Rivo’s developer resources support custom loyalty experiences and programmatic access to loyalty data.
Access levels and rate limits vary by plan. Rivo’s pricing page lists unrestricted access and higher rate limits as Enterprise capabilities, so development teams should confirm their expected traffic and endpoint requirements before implementation.
Integrations
Rivo advertises more than 50 prebuilt integrations.
Its Klaviyo integration can pass data such as points balances and VIP tiers to customer profiles, trigger flows based on loyalty actions, and support loyalty-based segments.
The Gorgias integration can display loyalty information in the support sidebar and make selected Rivo properties available to support agents.
The Recharge integration supports earning and spending points on subscription orders, displaying loyalty information in the subscription portal, and applying certain referral discounts to subscription orders.
Integration availability is only the first step. During migration, confirm which events, fields, historical records, and customer identifiers are synchronized.
Rivo Products Beyond Core Loyalty
Referrals
Rivo Referrals supports customer referral links, referral rewards, campaign pages, and fraud-protection controls. Rivo’s pricing page states that the platform provides more than 20 built-in fraud-protection tools.
Rivo’s HexClad case study reports more than $450,000 in new referral revenue during the first 90 days, a 17% lift in average order value from referred customers, and a reported 92x ROI. These are results from one merchant and should not be treated as guaranteed outcomes.
Memberships
Rivo Memberships supports paid membership programs for Shopify Plus brands. Published capabilities include recurring membership programs, member benefits, checkout components, and connections with other Rivo products.
Merchants evaluating Memberships should confirm eligibility, billing configuration, member-cancellation flows, Shopify Plus requirements, implementation capacity, and pricing directly with Rivo.
Customer Accounts
Rivo Accounts currently starts at $499 per month. Published features include passwordless login, shareable wishlists, recently viewed products, saved carts, account personalization, Apple and Google Wallet passes, and connections with subscription and returns portals.
Rivo’s Tuckernuck case study reports the migration of 2.4 million wishlist favorites, more than 384,000 logged-in sessions, and a 14% lift in average order value for activated customers. These results are specific to Tuckernuck’s implementation.
Rivo Activate
Rivo Activate is designed to reduce friction in customer-account activation and login. Merchants considering the product should confirm the authentication method, Shopify plan requirements, and compatibility with their email and customer-account setup.
Cashback
Rivo Cashback currently starts at $199 per month. It supports configurable cashback percentages, ledger-backed store credit, credit expiry, account-balance displays, and analytics for pending and redeemed credit.
Rivo’s Swoveralls case study reports a five-times higher repeat-purchase rate for store-credit redeemers than non-members and a 50% higher lifetime value for loyalty redeemers. The figures describe that merchant’s customers and do not establish a general performance benchmark.
Rivo Pricing
Rivo’s official pricing page should be checked again immediately before publication or purchase because plan structures can change.
Scale
Scale starts at $49 per month and uses month-to-month billing. The pricing page shows an order-volume range of 200 to 2,500 monthly orders, up to 250,000 loyalty and referral participants, three Shopify POS locations, unlimited integrations, and a seven-day trial.
The exact monthly Scale price depends on the applicable usage tier. Merchants should confirm the price for their current and forecast monthly order volume.
Plus
Plus is listed at $499 per month and supports up to 2,500 monthly orders. The plan includes unlimited loyalty and referral participants, unlimited Shopify POS locations, advanced Klaviyo integration, and additional onboarding and support capabilities shown in the plan comparison.
Because Scale and Plus can both apply at order volumes up to 2,500, merchants should compare the feature requirements rather than selecting a plan on order volume alone.
Enterprise
Enterprise pricing is custom and supports unlimited order volume. Rivo associates Enterprise service with capabilities such as Slack Connect, dedicated account support, technical account management, higher API rate limits, and unrestricted Developer Toolkit access.
Specific service levels, implementation fees, response commitments, expansion-store pricing, and custom-development costs should be documented in the agreement.
Other Product Pricing
Rivo Accounts starts at $499 per month, and Rivo Cashback starts at $199 per month. Rivo also offers custom product bundles that may combine Loyalty, Referrals, Memberships, Accounts, and Cashback.
Do not assume that every Rivo product is included in a standard Loyalty plan.
Step-by-Step Migration Plan
1. Document the Existing Program
Record all current earning rules, redemption options, point values, expiry policies, tier thresholds, tier benefits, referral incentives, exclusions, customer communications, and manual processes.
Export screenshots of every customer-facing loyalty component. Save copies of the existing terms and conditions, FAQ content, email templates, analytics definitions, and reporting periods.
2. Define the Data Migration Scope
At minimum, discuss the following fields with Rivo:
- Customer email address
- Shopify customer ID
- Current points balance
- VIP tier and qualification date
- Referral identifiers
- Available rewards or discount codes
- Points-expiry dates
- Membership status, where relevant
- Historical earning and redemption activity
The merchant should identify which fields are essential for launch and which are useful only for historical reporting. Not every provider exports data in the same format.
3. Validate Customer Identity Matching
Agree on how records will be matched between the LoyaltyLion export, Shopify, and Rivo.
Email addresses may have changed, duplicate customer records may exist, and guest orders may not map cleanly to customer accounts. Establish rules for duplicates and exceptions before importing the full file.
4. Rebuild Program Rules
Recreate earning rules, redemption options, VIP tiers, referrals, and expiry settings in a test environment.
Avoid changing too many program mechanics during the technical migration. A platform switch is easier to validate when the initial Rivo configuration closely reflects the program customers already understand.
Larger strategic changes can be introduced after the migrated balances and core workflows have been confirmed.
5. Reconnect Integrations
Reconnect Klaviyo, Gorgias, Recharge, Shopify Flow, subscription tools, review platforms, mobile apps, support tools, and analytics systems.
Confirm the direction of each data flow. Test whether updates happen in real time or on a schedule, whether historical data is imported, and whether a customer’s email address or Shopify ID is used as the primary key.
6. Test Every Customer Journey
Test account creation, login, points earning, points redemption, tier qualification, tier expiration, refunds, cancellations, partial refunds, subscription orders, referral rewards, discount combinations, Shopify POS transactions, and customer-support adjustments.
Use test customers in multiple tiers and with different balances. Confirm the experience on mobile and desktop.
7. Reconcile the Imported Data
Compare the source export with the completed Rivo import.
Check the number of customer records, total outstanding points, tier counts, referral records, and exceptions. Review a sample of high-value customers individually.
Do not launch until the team has documented how missing, duplicated, or malformed records were handled.
8. Plan the Cutover
Choose a cutover date that avoids major promotions, launches, or high-volume trading periods.
Agree on the final export time, freeze period, import sequence, storefront changes, integration activation, and rollback process.
Rivo’s case studies show that migrations can preserve balances and customer histories when carefully planned. However, the exact cutover process should be designed for the individual merchant.
Rivo also provides loyalty onboarding services, although the level of migration and implementation support depends on the selected plan and agreement.
9. Communicate with Members
Tell members what is changing, what is staying the same, whether their balance or tier will be preserved, whether they need to activate a new account, and whom to contact for help.
Avoid describing the transition as effortless unless the migration has already been validated. Clear instructions are more useful than broad promises.
10. Monitor After Launch
Track login success, points earning, redemptions, discount errors, support tickets, failed integrations, duplicate accounts, tier changes, and data discrepancies.
Assign owners for technical issues, program questions, customer support, and reporting. Keep the source exports and reconciliation files until the team is satisfied that the migration is complete.
What Official Rivo Case Studies Show
Rivo reports that Partners Coffee moved more than 640 active members from Inveterate to Rivo in three weeks. The project included design, migration, and implementation, and the case study says member history and benefits were preserved.
Rivo’s Portland Leather Goods case study reports that the brand migrated from Yotpo without losing customer balances. The case study later attributed 17.4% of total revenue to loyalty and reported more than $105,000 in referral revenue.
Rivo’s Rylee + Cru case study reports more than $2.4 million in sales from loyalty redemptions, an 8.7-times repeat-purchase rate for VIP customers, and 21.8% of total revenue driven through Rivo.
Rivo’s Ultra Football and Nike case study reports more than $800,000 in loyalty revenue in under six months and 7% of revenue driven by loyalty.
More examples are available in Rivo’s customer case studies.
These figures demonstrate possible outcomes from specific implementations. They are not forecasts or guarantees for another merchant.
Common Migration Risks
Incomplete Exports
The source platform may not export every historical event, referral relationship, expiry date, or manually adjusted balance. Confirm export capabilities early.
Duplicate Customer Records
Different email addresses, guest checkouts, imported wholesale customers, and merged Shopify profiles can create duplicate loyalty records.
Discount Conflicts
Rewards may interact differently with automatic discounts, subscription discounts, free-shipping offers, and other promotions. Test the exact combinations the store uses.
Tier-Date Differences
A customer’s current tier may be easy to migrate, while the original qualification date, expiry date, or rolling spend window may be harder to reproduce.
Integration Gaps
An integration may be available but sync different fields or events from the previous platform. Map each integration rather than assuming feature parity.
Customer Confusion
Changes to terminology, account login, reward codes, tier names, or redemption steps can increase support volume. Keep the first launch experience familiar where possible.
How to Evaluate Rivo Against LoyaltyLion
A responsible comparison should focus on verified requirements rather than broad claims that one provider is universally better.
- Compare current prices at the merchant’s order volume.
- List the features included in each applicable plan.
- Confirm checkout-extension and Shopify Functions support.
- Compare referral, membership, cashback, account, and POS requirements.
- Review integration depth rather than integration logos alone.
- Test administrative workflows with the team that will manage the program.
- Request documentation for APIs, webhooks, rate limits, security, data processing, and support commitments.
- Speak with references that have similar order volume, Shopify setup, international requirements, and migration complexity.
- Review contract length, renewal terms, cancellation rights, implementation costs, and usage charges in writing.
For a direct product overview, visit the Rivo and LoyaltyLion comparison page.
Final Verdict: Making the Switch to Rivo
For brands considering a switch from LoyaltyLion, Rivo offers several potentially relevant capabilities.
- Shopify integration: Rivo supports Shopify theme app extensions, checkout extensions, Shopify Flow, Shopify POS, customer accounts, and other Shopify-focused retention features.
- Migration support: Rivo offers migration and replatforming assistance. Merchants should confirm the exact data fields, timeline, responsibilities, testing process, and any applicable fees for a LoyaltyLion migration.
- Retention products: Rivo offers loyalty, referrals, memberships, customer accounts, and cashback products that can be combined into a broader retention stack.
- Developer flexibility: The Rivo Developer Toolkit includes REST API access, JavaScript API access, Shopify metafields, webhooks, and Shopify Flow support.
- Published pricing: Scale starts at $49+ per month, Plus is listed at $499 per month, and Enterprise or custom configurations use custom pricing. Separate products such as Cashback and Accounts have their own starting prices.
- Evidence to review: Rivo publishes customer case studies covering migrations, loyalty revenue, referrals, customer accounts, and retention outcomes. These results are specific to the featured merchants and should not be treated as guaranteed performance.
For Shopify Plus brands evaluating a migration, request a demo and ask Rivo to provide a written migration scope, feature matrix, pricing proposal, implementation timeline, and data-validation plan.
Frequently Asked Questions
What Shopify features does Rivo support?
Rivo’s published capabilities include eight checkout extensions, Shopify Flow integration, Shopify POS support, points and VIP programs, customer-account components, and a Developer Toolkit with JavaScript API access, REST API access, metafields, and webhooks. Availability and Shopify Plus requirements vary by feature and plan.
How long does a migration to Rivo take?
There is no universal timeline. Rivo reports that Partners Coffee completed a migration from Inveterate in three weeks, including design and implementation, but another merchant’s project may take more or less time depending on data quality, program rules, integrations, customization, approvals, and testing.
Can Rivo integrate with Klaviyo, Gorgias, and Recharge?
Yes. Rivo has official integration pages for Klaviyo, Gorgias, and Recharge. Klaviyo can receive loyalty properties and events, Gorgias can display loyalty information for support agents, and Recharge can support loyalty activity on subscription orders. Confirm the exact fields and events required for the migration.
How does Rivo’s pricing work?
Scale starts at $49 per month and supports 200 to 2,500 monthly orders. Plus is listed at $499 per month for up to 2,500 monthly orders. Enterprise pricing is custom and supports unlimited order volume. Rivo Accounts starts at $499 per month, while Rivo Cashback starts at $199 per month. Merchants should confirm the complete bundle price and implementation scope directly with Rivo.
Does Rivo guarantee that website speed will not be affected?
No absolute performance guarantee should be inferred from the public product descriptions. Rivo uses Shopify-compatible storefront and checkout components, but page-speed impact depends on the merchant’s theme, connected apps, implementation, and measurement method. Performance should be tested before and after launch.
Will every customer balance and tier transfer automatically?
Not necessarily. Rivo offers migration assistance and has published case studies involving successful transfers of balances and customer history. The merchant should still confirm which records and fields are supported, reconcile the imported data, and establish a process for exceptions before launch.
Does Rivo require an annual contract?
Rivo’s pricing page states that its plans use month-to-month billing and that merchants can upgrade, downgrade, or cancel through the dashboard. Custom or Enterprise agreements should still be reviewed for any separately negotiated terms.
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