Migrating a loyalty program from Zinrelo to a Shopify-focused retention platform requires careful planning around customer balances, tier status, referral data, integrations, program rules, and launch communications. Zinrelo and TINT announced their merger to form TrueLoyal on August 26, 2025. TrueLoyal is positioned for multichannel consumer brands, while Rivo focuses on Shopify and Shopify Plus retention experiences. Merchants evaluating a switch should compare the two platforms based on their channels, required products, data model, support needs, implementation scope, and total cost.
Rivo publishes entry pricing starting at $49 per month and offers loyalty, referrals, memberships, customer accounts, wallet passes, gift cards, Shopify integrations, and developer tools. Migration timing and cost savings cannot be assumed in advance. Both depend on the merchant’s order volume, data quality, integrations, program complexity, selected Rivo products, and existing Zinrelo or TrueLoyal agreement.
Key Takeaways
- Zinrelo and TINT formed TrueLoyal in August 2025, not August 2024.
- TrueLoyal is positioned as a multichannel loyalty and community platform, while Rivo is focused on Shopify retention experiences.
- Rivo documents migration services for customer points, tier status, and program history, but a Zinrelo-specific field map and transfer scope should be confirmed directly.
- Rivo publishes pricing starting at $49 per month. Plus is listed at $499 per month, while custom configurations are available for merchants needing a broader product and support package.
- Rivo offers loyalty, referrals, paid and free memberships, customer accounts, wallet passes, gift cards, Shopify POS, Shopify Flow, checkout and account touchpoints, and developer tools.
- Rivo’s HexClad case study reports more than $450,000 in referral revenue during the first 90 days, 92x ROI, and a 17% AOV increase among referred customers. These are company-reported results from one program.
Understanding Why Shopify Brands May Compare Rivo and TrueLoyal
TrueLoyal combines Zinrelo’s loyalty technology with TINT’s community, user-generated content, reviews, and engagement products. The combined company positions itself for multichannel consumer brands that may sell through ecommerce, physical retail, distribution partners, and other channels.
Rivo takes a more Shopify-focused approach. Its documented products and integrations are designed around Shopify loyalty, referrals, memberships, customer accounts, Shopify POS, Shopify Flow, checkout touchpoints, wallet passes, gift cards, and developer access.
Neither approach is automatically better for every merchant. A multichannel brand may value TrueLoyal’s broader channel and community positioning. A Shopify-focused merchant may place more weight on Rivo’s Shopify product set, public entry pricing, and integration model.
Questions to Ask When Evaluating a Switch
A merchant should review:
- Whether the platform supports all required online, retail, distributor, and receipt-based earning channels
- How customers earn and redeem rewards at Shopify checkout and through customer accounts
- Whether Shopify POS, Shopify Flow, subscriptions, reviews, email, SMS, and support integrations cover the required workflows
- Which customer balances, tier records, referral relationships, and historical transactions can be exported and imported
- Whether the platform supports paid memberships, cashback, gift cards, wallet passes, wishlists, and customer-account experiences
- How subscription fees, migration costs, implementation work, custom development, and support affect total annual cost
- Which uptime, response-time, and API commitments are included contractually
Bain has reported that, in some businesses, a 5% improvement in customer retention can increase profits by 25% to 95%. This is an older cross-industry estimate, not a prediction for a Zinrelo-to-Rivo migration. Program results depend on margins, purchase frequency, customer behavior, reward economics, and execution.
Evaluating Shopify Architecture
Merchants should verify whether each platform uses Shopify’s current theme, checkout, account, discount, POS, and automation frameworks. Avoid assuming that a platform relies on deprecated Shopify technology unless its current documentation confirms that.
Rivo documents support for Shopify theme extensions, checkout and account touchpoints, Shopify Flow, Shopify POS, webhooks, metafields, and JavaScript and REST API capabilities. Actual storefront performance should be tested in the merchant’s theme and technology stack rather than inferred from a universal speed claim.
Migrating Your Loyalty Program to Rivo
Rivo’s onboarding documentation describes a process that can include a kickoff call, program design, branding, data migration, testing, validation, launch coordination, and initial monitoring. It also states that Rivo offers free data-migration services for existing customer points and tiers.
Rivo does not publish a standard migration duration specifically for Zinrelo. The timeline should be based on the amount and quality of exported data, program complexity, product configuration, integrations, design reviews, finance reconciliation, testing, and the responsibilities assigned to each team.
What to Confirm Before Migration
Before committing to a launch date, ask Rivo and the current provider to document:
- Available Zinrelo or TrueLoyal export files
- Customer identifiers used to match records
- Point and credit balances
- VIP tier status and qualification history
- Referral links, advocates, friends, and completed referrals
- Historical earn and redemption transactions
- Expired points and pending rewards
- Program exclusions and delayed-point rules
- Customer consent and communication data
- Integration events and profile fields
- Testing and rollback procedures
- Data-validation responsibilities
- Fees for migration, design, custom development, and launch support
Recommended Migration Process
Phase 1: Discovery and Data Mapping
- Document the existing earning, redemption, tier, referral, expiry, refund, and cancellation rules.
- Export representative customer and transaction data from Zinrelo or TrueLoyal.
- Create a field-by-field map for the Rivo import.
- Decide whether historical transactions are required or whether current balances and tier status are sufficient.
- Reconcile outstanding point, credit, gift-card, and reward liabilities with finance.
- Confirm the final migration scope in writing.
Phase 2: Rivo Configuration
- Configure earning rules, rewards, expiry rules, VIP tiers, referral campaigns, and customer-facing messaging.
- Build the loyalty landing page and account or checkout touchpoints included in the project.
- Configure required integrations such as Klaviyo, Shopify POS, Shopify Flow, review platforms, subscription providers, and customer-support tools.
- Review points, credits, gift cards, cashback, and discount combinations for compatibility with the merchant’s Shopify setup.
Phase 3: Test Import and Validation
- Import a limited customer sample.
- Compare customer totals and individual records with the source export.
- Test earning, redemption, tier progression, referral qualification, refunds, cancellations, partial refunds, and expired rewards.
- Test email, SMS, account, checkout, POS, subscription, review, and support workflows.
- Verify customer-facing labels and communications.
Phase 4: Cutover and Monitoring
- Freeze or timestamp the source data before the final export.
- Complete the final import and reconcile totals.
- Launch the new customer experience.
- Communicate any changes in reward value, expiry, tier rules, or account access.
- Monitor balances, redemptions, tier assignments, referral events, integration failures, and customer-support requests.
What Loyalty Data Can Be Migrated
Rivo’s general migration documentation says its services can include customer points, tier status, program history, configuration replication, testing, validation, and launch support. It does not publish a Zinrelo-specific guarantee covering every field.
Merchants should specifically confirm whether the following can be transferred from their available export:
- Current point or credit balances
- VIP tier status
- Tier qualification dates and history
- Pending or issued rewards
- Referral relationships and codes
- Historical earning and redemption transactions
- Expiry dates
- Customer tags, profile properties, and consent fields
Designing a Loyalty Program with Rivo
Rivo’s current documentation describes loyalty features including purchase and engagement earning rules, fixed and percentage discounts, free shipping, free-product rewards, VIP tiers, loyalty emails, translations, customer-profile management, Shopify POS, points expiry, checkout and account touchpoints, and analytics.
Points and Earning Rules
Rivo documents earning options for:
- Purchases
- Account creation
- Birthdays and customer anniversaries
- Social activity
- Product reviews through supported integrations
- Referrals
- Custom actions
- URL visits
- Receipt uploads
- Purchases of specified products
Rewards
Documented reward types include:
- Fixed-amount discounts
- Percentage discounts
- Free shipping
- Free products
- Points
- Gift cards
- Tier-specific benefits
Cashback, credits, gift cards, and discounts can have different accounting and checkout implications. Merchants should confirm the exact reward type, Shopify prerequisites, discount-combination behavior, and plan availability before replicating the existing Zinrelo program.
VIP Tiers
Rivo supports multiple VIP tiers with custom names, thresholds, benefits, qualification periods, earning multipliers, and visual branding. Tiers can be based on spending, order count, or points earned. Rivo’s onboarding documentation describes lifetime, calendar-year, and rolling-year qualification options.
Page and Brand Customization
Rivo provides landing-page tools, customizable messaging, translations, visual branding, and custom account sections. More specialized experiences can use the Developer Toolkit, including the REST API, JavaScript API, webhooks, metafields, and theme extensions.
Referrals and Memberships
Referral Programs
Rivo Referrals supports:
- Double-sided referral rewards
- Unique referral links
- Referral campaign pages
- Embedded storefront experiences
- Custom messaging and translations
- Customer-profile referral data
- Checkout extensions
- Referral analytics
- Fraud-protection controls
Rivo’s HexClad case study says its referral fraud engine uses more than 20 checks. The same case study reports more than $450,000 in referral revenue during the first 90 days, 92x ROI, and a 17% increase in AOV for referred customers. These are Rivo-published results from a specific program, not general performance benchmarks.
Paid and Free Memberships
Rivo Memberships supports:
- Paid and free membership tiers
- Multiple tiers
- Monthly, annual, daily, and one-time billing
- Tier-specific benefits and discounts
- Cashback for signups, orders, and anniversaries
- Failed-payment recovery settings
- Cancellation-request handling
- Membership data in customer profiles
- Membership analytics
Rivo’s current membership documentation states that Shopify Payments must be enabled. Merchants should confirm any additional Shopify-plan, checkout, billing, discount, or product prerequisites before implementation.
Rivo Accounts and Wallet Experiences
Rivo Accounts is a branded Shopify customer-account experience. Current documentation lists:
- Shopify Customer Accounts compatibility
- Google and Shop sign-in
- Order history and order details
- Shipment tracking and return options
- Buy Again and Cancel Order actions
- Favorites and shareable wishlists
- Recently viewed products
- Saved carts
- Wallet-pass enrollment
- Customer preferences and zero-party data collection
- Loyalty, referral, VIP, and membership information
- Custom-built account sections
Rivo Wallet Passes support branded Apple Wallet and Google Wallet passes, points-balance updates, VIP status, QR codes, action links, push notifications, and geolocation notifications. Availability and implementation details should be confirmed for the selected product configuration.
Rivo Activate
Rivo Activate is intended to reduce account-login friction for eligible customers arriving through configured Klaviyo email links. Any activation-rate result should be described as a Rivo-published customer example rather than an expected outcome for every merchant.
Rivo Integrations and Developer Tools
Rivo documents integrations across email, SMS, reviews, subscriptions, customer service, mobile commerce, automation, and other ecommerce tools.
Email and SMS
Documented providers include:
- Klaviyo
- Mailchimp
- Drip
- Listrak
- Sendlane
- Omnisend
- Braze
- Postscript
- Attentive
Klaviyo can be used for supported loyalty data, segmentation, flows, and customer communications. Available events, fields, and functionality may vary by plan and configuration.
Reviews
Documented integrations include:
- Judge.me
- Yotpo Reviews
- Okendo
- Stamped
Subscriptions and Ecommerce
Documented integrations include:
- Recharge
- Skio
- Awtomic
- Tapcart
- Shopify Flow
- Zapier
- Merchant webhooks
Customer Support
Rivo documents integrations with Gorgias and Gladly for supported loyalty context in customer-service workflows. Confirm the exact fields and actions required by the support team.
Developer Toolkit
The Developer Toolkit includes:
- REST API
- API keys
- Webhooks
- Shopify metafield synchronization
- JavaScript API
- Theme extensions
- Technical documentation
- Code examples
- Testing support
API access and rate limits vary by plan. Merchants should request written confirmation of authentication methods, endpoints, limits, sandbox access, support, and SLA terms.
Understanding Rivo Pricing
Rivo’s June 2026 Help Center describes Free, Essential, and Scale as self-serve options. It also describes Accounts and custom plans that can combine Loyalty, Referrals, Memberships, Accounts, onboarding, success support, design, strategy, and expanded access.
The live Rivo pricing page should remain the source of truth when the article is published.
Published Pricing
- Scale currently starts at $49 per month.
- Plus is publicly listed at $499 per month for up to 2,500 monthly orders.
- Merchants needing higher order volume or a customized retention stack should request a proposal.
- Billing is presented as flexible and month to month.
- Product access, order limits, participants, integrations, support, migration scope, checkout features, API access, and trial terms should be checked on the live pricing page.
Comparing Total Cost
Do not compare Rivo’s public entry price with an assumed Zinrelo or TrueLoyal enterprise price. Request written proposals that include:
- Subscription fees
- Order-volume tiers
- Included products
- Participant or usage limits
- Data migration
- Design and onboarding
- Custom implementation
- Integrations
- API access
- Support and SLAs
- Expansion stores
- Contract term and renewal conditions
- Taxes and other fees
A merchant should calculate savings only after both proposals cover a comparable scope.
Published Rivo Customer Results
Rivo publishes customer case studies that can help merchants understand possible use cases. These are company-published results from specific programs and should not be presented as guaranteed outcomes.
- HexClad: Rivo reports more than $450,000 in referral revenue during the first 90 days, 92x ROI, and a 17% increase in AOV for referred customers.
- Portland Leather Goods: Rivo publishes a case study reporting that loyalty was directly tied to 17.4% of revenue. Use the direct case-study wording and comparison period when citing this result.
- nuuds: Confirm the direct case-study source, measurement period, and comparison group before publishing any lifetime-value multiplier. nuuds should be described as an apparel brand.
- Rareform: Confirm the direct case-study wording and attribution before publishing the reported repurchase-rate lift.
Aggregate figures such as a 55x median ROI, 9,000 brands, or $1.5 billion in generated revenue should not be published unless Rivo provides current public documentation and a clear calculation method.
Evaluating a Zinrelo-to-Rivo Migration
Rivo may be a relevant option for merchants that prioritize Shopify integrations, loyalty and referral programs, paid memberships, customer accounts, wallet passes, gift cards, and developer flexibility.
TrueLoyal may remain relevant for businesses that need a multichannel loyalty and community platform spanning ecommerce, physical retail, distribution, UGC, reviews, and other customer-engagement channels.
The decision should be based on documented requirements rather than assumptions that one architecture, implementation duration, or pricing model is universally better.
Before signing an agreement, request:
- A Zinrelo-specific data-field map
- A migration responsibility matrix
- A complete feature comparison
- A written pricing proposal
- A data-validation and reconciliation plan
- A technical and performance-testing plan
- An integration matrix
- API and SLA documentation
- A support schedule
- A launch and rollback plan
Final Verdict: Making the Switch to Rivo
For brands considering a switch from Zinrelo or TrueLoyal, Rivo offers several potentially relevant capabilities.
- Shopify integration: Rivo supports Shopify theme integrations, checkout and account touchpoints, Shopify Flow, Shopify POS, Shopify Customer Accounts, and other Shopify-focused retention experiences.
- Platform scale: Rivo has published company-reported infrastructure and performance figures. These should be treated as historical company claims rather than independently audited performance guarantees. Merchants should review the applicable SLA and current Trust Center documentation.
- Migration support: Rivo provides migration services for customer points, tier status, program history, configuration, testing, validation, and launch support. A Zinrelo-specific migration scope should be confirmed directly. Merchants should verify the exact fields, schedule, responsibilities, testing process, and any applicable implementation fees before starting.
- Retention products: Rivo offers loyalty, referrals, paid and free memberships, customer accounts, cashback, gift cards, wallet passes, wishlists, and related retention experiences that can be combined into a broader Shopify stack.
- Developer flexibility: The Developer Toolkit includes REST API and JavaScript capabilities, along with Shopify metafields, webhooks, theme extensions, API keys, and testing resources. Availability and usage limits vary by plan.
- Published pricing: Scale currently starts at $49 per month. Plus is listed at $499 per month for up to 2,500 monthly orders. Merchants requiring higher volume or a broader product configuration should request a custom quote. Review the current pricing page because limits, trial terms, and included features may change.
For Shopify and Shopify Plus brands evaluating a migration, request a demo and ask Rivo to provide a written migration scope, data-field map, feature matrix, pricing proposal, data-validation plan, performance-testing plan, integration matrix, support schedule, and launch timeline.
Frequently Asked Questions
What are the main advantages of Rivo over Zinrelo for Shopify brands?
Rivo is focused on Shopify and documents Shopify POS, Shopify Flow, Shopify Customer Accounts, checkout and account touchpoints, loyalty, referrals, memberships, wallet passes, gift cards, and developer tools. TrueLoyal is positioned more broadly for multichannel consumer brands and combines loyalty with community, reviews, and UGC. The stronger option depends on the merchant’s channels, product requirements, data model, support needs, and total cost rather than a universal platform advantage.
How long does it typically take to switch from Zinrelo to Rivo?
Rivo does not publish a standard Zinrelo migration duration. The schedule depends on the available exports, number of customers, transaction-history requirements, program complexity, integrations, account and checkout customization, design approvals, testing, finance reconciliation, and launch plan. Obtain a written implementation schedule after Rivo reviews representative Zinrelo data.
Does Rivo support migration of existing loyalty data?
Rivo documents migration services covering customer points, tier status, program history, configuration replication, testing, validation, and go-live support. A merchant should not assume that every Zinrelo field, referral relationship, historical event, or expiry date can be transferred until Rivo provides a field map based on the available export.
What kind of ROI can brands expect after migrating to Rivo?
There is no defensible universal ROI forecast. Rivo’s HexClad case study reports more than $450,000 in referral revenue during the first 90 days, 92x ROI, and a 17% AOV increase among referred customers, but these are results from one program. Actual ROI depends on program economics, customer participation, order frequency, margins, incentives, acquisition costs, implementation expenses, and attribution methods.
How does Rivo's pricing compare with Zinrelo or TrueLoyal?
Rivo publishes an entry price starting at $49 per month and publicly lists Plus at $499 per month for up to 2,500 monthly orders. TrueLoyal uses a sales-led approach, so a direct comparison requires current written quotes from both companies. Compare equivalent products, order volume, participant limits, migration, support, integrations, implementation work, API access, contract length, and other fees before estimating savings.
