You're weighing whether another loyalty program is actually worth your time. For runners, the question of whether a program is worth joining lands differently when the program rewards qualifying activity as well as purchases. According to Deloitte's 2025 Consumer Loyalty Program Survey, consumers enroll in an average of eight loyalty programs but actively participate in only five. The same survey found that 72% of consumers say loyalty programs make them more likely to spend with their preferred brand. The OneASICS rewards program is ASICS's answer to that crowded field, using Moves in the U.S. and several European markets, with different mechanics elsewhere.
The OneASICS breakdown below walks through how the program works end to end: joining, earning Moves, leveling up, redeeming rewards, and the policy details that determine whether your benefits stick around.
It's written for anyone deciding whether the OneASICS rewards program is worth joining, and for retention teams studying how a direct-to-consumer brand structures non-purchase engagement into its loyalty mechanics (a useful comparison for merchants exploring Rivo memberships).
Loyalty participation isn't just a feature anymore. Deloitte also reports that 80% of consumers believe they get more value from a brand because of its loyalty program.
That is the backdrop against which a program like OneASICS has to earn its place among a shopper's existing memberships.
Key Takeaways
- OneASICS is free to join, with earning rules and benefits that vary by country.
- U.S. members earn 1 Move per eligible $1 through qualifying ASICS purchases; designated activities can also earn Moves.
- European terms show reward levels at 150, 300, and 800 Moves. Check your regional dashboard rather than assuming these thresholds apply worldwide.
- Standard member benefits and level rewards are separate; eligibility and offer conditions still apply.
- Some countries use points and spending tiers, including Singapore and Vietnam.
- Membership has no routine paid renewal, but accounts can be deactivated. Moves and rewards have separate deadlines.
- OneASICS illustrates how brands can reward engagement between purchases. Shopify merchants can explore Rivo Retain for their own retention programs.
- Rivo's Analytics Home reports attributed revenue, repeat order rate and ROI.
What Is the OneASICS Rewards Program?
OneASICS is ASICS's free membership program, available in multiple countries with regional rules. In Moves markets, it rewards qualifying purchases and designated non-purchase actions. Other markets use points, spending tiers, or local promotions.
The interest in engagement between purchases is longstanding. In a 2022 interview, Jennifer Hoth, then ASICS's director of global loyalty marketing, explained that its long purchase cycle made purely transaction-based rewards a poor fit. That historical interview provides strategic context; current regional terms determine which activities earn rewards today.
Mitsuyuki Tominaga, who joined ASICS as chief information officer, said in a World Marketing Summit post that OneASICS helped increase e-commerce's share of sales from 4% to 18% over five years. This is his reported historical assessment, not an isolated measurement of loyalty-program causation or a current e-commerce share.
Membership is personal and linked to an account. The earning model, level thresholds, and account-activity requirements should be checked on the member's country site.
How Do You Join OneASICS for Free?
Joining OneASICS is free and requires no purchase in the United States, United Kingdom, and Australia, subject to local eligibility rules.
There are two documented routes:
- Sign up directly through ASICS's regional registration flow.
- Create a Runkeeper account. Runkeeper's membership FAQ says this automatically enrolls you in OneASICS; regional benefit eligibility still applies.
U.S. eligibility requires residence and physical presence in the 50 states or D.C., a valid email address, and adulthood or eligible participation from age 16 with parental permission and enrollment by a parent or guardian.
New U.S. members can receive 10% off their first order under an offer valid through December 31, 2026. Sign-in and product exclusions apply; this is not a standing discount on every order.
OneASICS Benefits: Free Shipping, Returns and Exclusive Discounts
OneASICS separates standard membership benefits from level rewards. This distinction matters when evaluating loyalty program benefits.
The U.S. member page advertises:
- Free standard shipping on orders of $50 or more, plus eligible free returns.
- A birthday reward, with the specific offer governed by its conditions.
- Member-exclusive styles and offers, including giveaways and events.
- A three-month Runkeeper Go trial, subject to eligibility.
- OneASICS Member Days, with member offers.
For example, a 20%-off promotion on select apparel and accessories runs October 8–13, 2026. It is a dated promotion, not a permanent program entitlement. Runkeeper's help page says current Runkeeper Go subscribers are not eligible for the free trial.
The Netherlands also lists a 90-day gear trial. This is a post-purchase trial and return benefit for eligible gear, not an opportunity to receive products without paying first. The Netherlands terms exclude ASICS Outlet from this benefit. It should not be presented as a U.S. or worldwide benefit.
The Birthday Surprise, Explained
The Netherlands lists a 15% birthday offer; Singapore advertises 20% during the birthday month. Dutch eligibility requires marketing opt-in and joining at least one month before the birthday, and the offer is sent by email. Check your regional offer for delivery method, exclusions and validity rather than assuming an automatic account credit. Singapore benefits differ from the Dutch offer.
How to Earn Moves Through Shopping and Movement
Moves are the reward currency in participating regional programs. The U.S. rate is one Move per eligible dollar. Eligible purchases must be made directly through designated ASICS channels; third-party purchases do not qualify under U.S. terms.
Linking Runkeeper to Earn Activity-Based Moves
The U.S. OneASICS page advertises 7 Moves for logging at least one 15-minute activity each week for four consecutive weeks in Runkeeper. Its wording does not establish a separate Move payment for every individual workout or mile.
For comparison, the South African page advertises 10 additional Moves and a bonus reward for a four-week streak. That page also contains non-local currency and prelaunch wording, so members should confirm the offer in their regional account. The South African figure should not be applied to U.S. accounts.
Use the account linkage required by your region and check which activities count toward its streak. Creating a Runkeeper account alone does not guarantee credit for every workout.
Other Ways to Add Moves
- Shopping through eligible ASICS channels.
- Designated events or other listed engagement activities.
- Profile or communication actions, where an offer expressly awards Moves.
- Movement streaks meeting the specified conditions.
Non-purchase earning is limited. The U.K. terms cap it at 90 Moves per annual cycle; the U.S. terms also provide for a cap set in local program details. Arbitrary app use or event attendance should not be assumed to qualify.
OneASICS Levels Explained: How Progression Works
In Moves markets, accumulated Moves unlock reward levels. The U.K. terms show 150, 300 and 800 Moves, with illustrative rewards including discounts, partner offers, content and competitions. These are regional details, not a verified worldwide threshold schedule. The U.S. terms direct members to local program details for the applicable levels.
Members can claim one reward per reached level during the applicable accumulation cycle. Rewards vary, and an entry into a competition is not a guaranteed product prize. Rivo's tiered loyalty guide offers related merchant context rather than evidence of ASICS's thresholds.
Regional Tier Structures Differ From the Moves Model
Some countries use spending-based point tiers:
- Singapore: Premier requires registration; Premium requires S400andPrestigeS1,000 during the applicable tier cycle. Earning rates are 1, 1.2, and 1.5 points per eligible S$1. See the Singapore FAQ.
- Vietnam: Tier 1 covers VND 0–5,999,999 in annual spending; Tier 2 covers VND 6,000,000–15,999,999; Tier 3 starts at VND 16,000,000. The Vietnam terms set earning rates of 1, 1.2, and 1.5 points per eligible VND 1,000, respectively.
Higher-tier benefits can include both faster earning and additional rewards. The point multipliers are not necessarily the only incentive to move up.
How to Redeem Moves for Gear, Trials and More
In Moves markets, reaching a threshold unlocks a choice of available rewards. Moves are not cash, and the available selection can change. Standard benefits such as an eligible Runkeeper Go trial are separate from earned level rewards.
For U.S. members, the current terms distinguish two deadlines: claim a level reward within 60 days, then use a claimed commercial reward within 90 days or a content reward within one year. Annual reset does not restart these windows. Reward stacking requires explicit permission, and returns can reverse Moves and cancel an open claim window.
Points markets have different processes. The Philippines terms specify redemption availability three days after receipt of ordered goods. Singapore's FAQ says online transaction details update three days after delivery. Check your account for the usable balance and applicable reward conditions rather than assuming immediate availability at purchase.
Singapore also warns that expired points are automatically forfeited. Its local terms should be used for Singapore balances; rules from another country's page should not be substituted.
Membership Policy: Expiration, Account Deletion and Privacy
OneASICS has no routine paid renewal, but membership is not guaranteed to remain active forever. Runkeeper's general FAQ says membership does not expire; current regional terms add inactivity and termination rules.
Key deadlines are separate:
- Moves: U.S. balances reset on the enrollment anniversary, subject to launch-transition rules. U.K. rules similarly use an annual reset, with a special anniversary for migrated accounts.
- Rewards: claiming and using a reward have separate deadlines, as explained above.
- Accounts: U.S. and Dutch terms permit deactivation after 24 months without a qualifying interaction, with unused benefits forfeited.
- Cancellation: closing membership forfeits accrued benefits under the applicable terms.
U.S. benefits have no cash value and cannot be transferred or redeemed for cash or credit. Personal-data handling is governed by the regional privacy policy; a general statement that a membership record is permanent is not supported.
What Changed in the UK Migration
The U.K. transition provisions specify April 15, 2026 as the migration date. Positive point balances convert at 10 points to 1 Move. Migrated Moves are valid for 12 months from that date, and the program anniversary resets to that date.
The broader rule is an annual balance reset, not 12 months of validity for each newly earned Move. Moves earned shortly before reset can therefore have a much shorter life. Check the date displayed in your dashboard.
Regional Differences in OneASICS Benefits
OneASICS is not identically run worldwide. The U.S., U.K. and Netherlands publish Moves rules, while Singapore and Vietnam publish point-based spending tiers. Rivo's points-based loyalty guide discusses this broader program design.
Brazil provides a different promotional example. Its September 9 promotion offered wallet credit equal to the amount paid on qualifying online purchases of at least R$100. Credit could take up to 40 days to arrive, could pay for only up to 20% of a future purchase, and expired 140 days after release. Exclusions applied. Calling this 100% cashback without those limits could imply a cash refund or an unrestricted free future order.
The practical takeaway: check your own country's terms before applying a threshold, reward rate, deadline, or discount from another market.
How Rivo Approaches Retention for Shopify Brands
Rivo is a retention platform for Shopify and Shopify Plus brands, with loyalty, referrals, memberships, cashback and customer accounts. Its tools let merchants configure their own reward programs; replicating specific ASICS activity-tracking mechanics would require separate verification of the integration and setup.
Rivo also offers account activation through features such as login from Klaviyo email links. That capability is distinct from rewarding running mileage.
Rivo's HexClad case study reports over $450,000 in referral revenue during the first 90 days. It also quotes Director of Retention Andrew Windle reporting $100-plus higher lifetime value from referral customers than typical customers. These referral results do not establish the impact of fitness engagement or tiered rewards.
Rivo's Analytics Home tracks attributed revenue, repeat order rate, ROI and loyalty and referral metrics. These measures help merchants assess program performance; attribution alone does not prove incremental sales caused by the program. Brands can request a demo to explore the setup that fits their retention goals.
Frequently Asked Questions
Is OneASICS free to join?
Yes. Membership is free and requires no purchase in the U.S., U.K. and Australia, subject to local eligibility. Runkeeper's FAQ also describes automatic OneASICS enrollment when creating a Runkeeper account.
Do OneASICS Moves or points expire?
Yes, under regional rules. U.S. and U.K. Moves use annual balance resets, with transition provisions for existing members. Vietnam points are valid for 12 months from earning unless otherwise specified, while Singapore points are forfeited at their stated expiry. Check the local account deadline.
Can I earn OneASICS rewards through Runkeeper?
Yes, where supported. The U.S. page advertises 7 Moves for a qualifying four-week activity streak. Use the required account linkage and follow the regional offer; signing up does not make every workout eligible.
What is the difference between OneASICS points and Moves?
Moves unlock levels in markets using that model. Singapore and Vietnam use points and spending tiers with their own earning and redemption rules. Neither term describes a single worldwide exchange rate or reward structure.
How many Moves are needed to unlock a OneASICS reward level?
The U.K. terms show thresholds of 150, 300 and 800 Moves. Do not assume those figures govern every market; consult local program details. Only one reward per reached level can be claimed during the applicable cycle.
