Here are the five Growave pricing plans in 2026: Free ($0/mo for 100 orders), Entry ($49/mo for 500 orders), Growth ($199/mo for 1,500 orders), Plus ($499/mo for 3,000 orders), and Unlimited ($999/mo with no order cap). Growave is an all-in-one Shopify loyalty app that bundles points, referrals, wishlists, reviews, and UGC into a single subscription. Every paid plan except Unlimited charges overage fees of $0.10–$0.15 per additional order, meaning the actual monthly cost can reach 2–4x the base price depending on your store's volume.
Key Takeaways
- Growave offers five pricing tiers: Free ($0), Entry ($49/mo), Growth ($199/mo), Plus ($499/mo), and Unlimited ($999/mo).
- Every paid plan uses order-based overage billing, meaning your actual monthly cost can exceed the listed base price by 2-4x.
- The free plan caps at 100 monthly orders and 500 total orders — widgets stop working once you hit the limit.
- VIP tiers, gift cards, and points expiration require the $199/mo Growth plan or higher.
- Checkout extensions and headless commerce support are locked behind the $499/mo Plus plan.
- Rivo offers VIP tiers starting at $49/mo and 8 checkout extensions at its mid-tier — features Growave reserves for plans costing $199-$499/mo.
This guide breaks down exactly what each Growave pricing tier includes, where the overage charges add up, and how the total Growave cost compares to alternatives like Rivo, Smile.io, and LoyaltyLion in 2026.
Growave Pricing Plans at a Glance
Before diving into each tier, here is a side-by-side comparison of all five Growave pricing plans as of April 2026.
- The Free plan costs $0 per month, includes 100 orders, has no overage charges, and supports up to 500 total orders with a maximum monthly cost of $0.
- The Entry plan costs $49 per month, includes 500 orders, charges $0.15 per additional order, supports up to 1,500 orders, and can reach a maximum monthly cost of $199.
- The Growth plan costs $199 per month, includes 1,500 orders, charges $0.15 per additional order, supports up to 5,000 orders, and can reach a maximum monthly cost of $724.
- The Plus plan costs $499 per month, includes 3,000 orders, charges $0.10 per additional order, supports up to 9,000 orders, and can reach a maximum monthly cost of $1,099.
- The Unlimited plan costs $999 per month, includes unlimited orders, has no overage fees, and has a maximum monthly cost of $999.
Free Plan: What You Actually Get for $0
Growave's free plan is designed for stores just launching with minimal order volume. It includes basic loyalty points, a wishlist module, and product reviews — the three core pillars of the platform.
What is included:
- Basic loyalty points earning and redemption
- Wishlist functionality
- Product review collection
- Up to 100 orders per month
- 500 total orders before the plan stops working
What is not included:
- Referral programs (requires Entry at $49/mo)
- VIP tiers (requires Growth at $199/mo)
- Social login actions without add-on purchases
- Shopify POS integration
- Shopify Flow integration
- Email customization
- Any external integrations (e.g., Klaviyo, Mailchimp)
The biggest limitation is the hard cap. Once your store processes 500 total orders through Growave, the widgets stop rendering on your storefront and email notifications cease entirely. By comparison, Rivo's free plan supports up to 200 monthly orders with no total-order ceiling.
According to the Growave Help Center, test orders and refunded orders are excluded from the count. But for most stores doing even moderate volume, the Growave free plan is a trial rather than a long-term solution.
Who it works for: Brand-new Shopify stores testing whether an all-in-one loyalty and reviews app fits their workflow before committing to a paid plan.
Entry Plan ($49/mo): Entry-Level Loyalty
The Entry tier is where Growave pricing begins to differentiate from free alternatives. At $49 per month with 500 included orders, it unlocks referrals, nudges, and basic automation.
Key features at this tier:
- Advanced rewards beyond basic points
- Referral program with fraud protection
- Nudges — on-site reminders prompting customers to engage with the loyalty program
- Review request email series for automated post-purchase follow-up
- Shopify POS and Shopify Flow integration
- One external integration (Klaviyo, for example)
- Customizable email templates
- 24/7 email support
The overage math:
The Entry plan includes 500 orders per month. Each additional 100 orders costs $15, working out to $0.15 per order. The plan caps at 1,500 orders, where the total monthly cost reaches $199. Beyond 1,500 monthly orders, you must upgrade to the Growth plan.
For a store processing 800 orders per month, the actual Growave cost on the Entry plan is $49 + (3 x $15) = $94/mo — nearly double the base price.
What is still locked:
- VIP tiers
- Gift cards
- Points expiration rules
- Dedicated loyalty page
- Google Shopping Reviews integration
- Instagram UGC galleries
- Back-in-stock wishlist emails
The Entry plan is a solid entry point for stores under 500 monthly orders that want referrals and basic loyalty automation. However, brands looking for VIP tier segmentation or advanced review syndication will need to spend at least $199/mo on Growave — or choose a platform that unlocks VIP tiers at a lower price point.
Growth Plan ($199/mo): VIP Tiers and Advanced Features
The Growth plan is the mid-tier Growave pricing level and where most scaling Shopify brands land. It unlocks the features that drive meaningful retention: VIP tiers, gift cards, points expiration, and richer review capabilities.
What you unlock at $199/mo:
- VIP tiers for segmenting customers by spend or engagement level
- Dedicated loyalty page (fully customizable)
- Shopify POS Loyalty QR codes
- Points expiration rules — creating urgency for point redemption
- Gift cards as a reward option
- Account page extensions
- Review attributes (e.g., fit, quality, comfort ratings)
- Google Shopping Reviews integration
- Instagram UGC galleries
- Back-in-stock wishlist notification emails
- 24/7 email and chat support
The overage math:
The Growth plan includes 1,500 orders per month. Overage pricing is still $0.15 per order in 100-order packs. The cap is 5,000 monthly orders at a maximum cost of $724/mo.
A store doing 3,000 orders per month on the Growth plan pays $199 + (15 x $15) = $424/mo. At 5,000 orders, the bill reaches $724/mo — at which point upgrading to Plus ($499/mo with 3,000 included orders) may be more cost-effective depending on your growth trajectory.
The gap between Growth and Plus:
The features locked behind Plus ($499/mo) include checkout extensions, headless commerce support, custom reward actions, unlimited integrations, and a dedicated customer success manager. For brands running on Shopify Hydrogen or requiring deep API access, the Growth plan is insufficient regardless of order volume.
Plus Plan ($499/mo): Enterprise and Headless Support
The Plus plan represents Growave pricing for Shopify Plus merchants and high-volume stores that need checkout-level loyalty integration and dedicated support.
What you unlock at $499/mo:
- Checkout extensions — loyalty interactions embedded directly in the Shopify checkout flow
- Headless commerce support via API and SDK
- Custom loyalty page design (beyond template-based customization)
- Custom reward actions tailored to your business logic
- Unlimited external integrations
- Dedicated customer success manager
- Dedicated launch plan for onboarding
- 24/7 email, live chat, and phone support
The overage math:
The Plus plan includes 3,000 orders per month. Overage drops to $0.10 per order in 100-order packs. The cap is 9,000 monthly orders at a maximum cost of $1,099/mo.
A store processing 6,000 orders per month on Plus pays $499 + (30 x $10) = $799/mo. At 9,000 orders the bill is $1,099/mo, and beyond that you need the Unlimited plan.
Worth noting: The Plus plan is the first tier where Growave offers phone support and a named customer success manager. For enterprise merchants accustomed to white-glove service, this is the minimum viable tier.
Unlimited Plan ($999/mo): No Overage Charges
The Unlimited plan eliminates order-based billing entirely. At $999/mo flat, it includes everything in the Plus plan with no order caps and no overage charges.
Who this plan is for:
- Stores processing 5,000+ orders per month where overage charges on Plus would push costs past $999
- Brands that need predictable monthly billing without usage surprises
- High-volume seasonal merchants whose order counts spike during peak periods
The breakeven calculation:
On the Plus plan, the $999/mo breakeven point is reached at roughly 8,000 monthly orders ($499 base + 5,000 overage orders x $0.10 = $999). If your store consistently exceeds 8,000 orders per month, the Unlimited plan saves money. If you hover around 4,000-6,000 orders, the Plus plan is cheaper.
Growave Overage Pricing: The Real Cost
Order-based overage pricing is the single most important factor in understanding the true Growave pricing impact on your budget. The base prices — $49, $199, $499, $999 — are starting points, not ceilings.
How overage charges work:
- Each plan includes a prepaid block of monthly orders (100, 500, 1,500, or 3,000).
- When you exceed the included orders, Growave bills additional orders in packs of 100.
- The per-order rate is $0.15 on Entry and Growth, $0.10 on Plus.
- Each plan has a hard maximum order limit — exceed it and you must upgrade.
- Charges are processed through Shopify's billing system every 30 days.
Real-world cost examples:
- At 250 monthly orders, the Entry plan costs $49, the Growth plan costs $199, the Plus plan costs $499, and the Unlimited plan costs $999.
- At 500 monthly orders, the Entry plan costs $49, the Growth plan costs $199, the Plus plan costs $499, and the Unlimited plan costs $999.
- At 1,000 monthly orders, the Entry plan costs $124, the Growth plan costs $199, the Plus plan costs $499, and the Unlimited plan costs $999.
- At 1,500 monthly orders, the Entry plan costs $199, the Growth plan costs $199, the Plus plan costs $499, and the Unlimited plan costs $999.
- At 2,500 monthly orders, the Entry plan is not available (upgrade required), the Growth plan costs $349, the Plus plan costs $499, and the Unlimited plan costs $999.
- At 5,000 monthly orders, the Entry plan is not available, the Growth plan costs $724, the Plus plan costs $699, and the Unlimited plan costs $999.
- At 7,000 monthly orders, the Entry and Growth plans are not available, the Plus plan costs $899, and the Unlimited plan costs $999.
- At 9,000 monthly orders, the Entry and Growth plans are not available, the Plus plan costs $1,099, and the Unlimited plan costs $999.
Key takeaway: A store on the Growth plan doing 5,000 orders per month pays $724/mo — nearly as much as the Unlimited plan. Monitoring your order volume monthly is essential to avoid overpaying. Platforms with flat-rate pricing, like Rivo, eliminate this overage math entirely.
What does not count as an order: Test orders, fully refunded orders, and partially refunded orders are excluded from the monthly count, per Growave's billing Frequently Asked Questions.
What Growave Pricing Does Not Include
Even on the highest tier, there are capabilities and costs that fall outside Growave's pricing structure.
Feature limitations across all plans:
- Paid memberships — Growave does not offer paid membership programs where customers pay a recurring fee for exclusive benefits. This is a growing retention strategy (Amazon Prime, Costco) that requires a separate app or a platform like Rivo that includes paid memberships natively.
- White-label customization — Full white-label branding with no Growave attribution is reserved for higher-tier plans. Lower plans display Growave branding on widgets.
- Advanced analytics — Deep loyalty program analytics and ROI reporting are limited on lower tiers.
- Multi-store support — Each Shopify store requires its own Growave subscription. There is no multi-store discount or centralized dashboard for brands operating multiple storefronts.
Integration-related costs:
- The Entry plan ($49/mo) includes only one external integration. If your tech stack includes Klaviyo, a helpdesk, and a CDP, you need the Growth plan ($199/mo) for multiple integrations or the Plus plan ($499/mo) for unlimited.
- Some merchants have reported that Klaviyo integration being locked to higher tiers is a friction point, since Klaviyo is the most common email platform in the Shopify ecosystem.
How Growave Pricing Compares to Alternatives
Understanding Growave's pricing in isolation is only half the picture. Here is how it stacks up against comparable Shopify loyalty and retention platforms in 2026.
- The starting price for Growave is $0/month (free plan), Rivo starts at $49/month, Smile.io starts at $79/month, and LoyaltyLion starts at $159/month.
- VIP tiers begin at $199/month for Growave, $49/month for Rivo, $199/month for Smile.io, and $139/month for LoyaltyLion.
- Checkout extensions are included at $499/month (Plus plan) for Growave, are available in mid-tier plans with 8 extensions for Rivo, are limited to 2 extensions in Smile.io, and are limited in LoyaltyLion.
- Paid memberships are not available in Growave, are included in Rivo, and are not available in Smile.io or LoyaltyLion.
- Overage billing is order-based for Growave, not used in Rivo (no overage model), and order-based for both Smile.io and LoyaltyLion (on certain tiers).
Growave is the only platform in this comparison that bundles reviews, wishlists, and UGC alongside loyalty. The tradeoff is that specialized retention platforms tend to offer deeper functionality at each tier.
- Shopify-exclusive: Growave is not Shopify-exclusive (multi-platform), Rivo is Shopify-only, Smile.io is not Shopify-exclusive (multi-platform), and LoyaltyLion is not Shopify-exclusive (multi-platform).
- Bundled reviews + UGC: Growave includes bundled reviews and UGC, while Rivo is focused on retention and does not include reviews/UGC, Smile.io does not include reviews/UGC, and LoyaltyLion does not include reviews/UGC.
- Shopify App Store rating: Growave has a 4.8/5 rating (1,225 reviews), Rivo has a 4.8/5 rating (1,225+ reviews), Smile.io has a 4.8/5 rating, and LoyaltyLion has a 4.5/5 rating.
- Innovation pace: Growave shows regular updates, Rivo delivers 100+ updates per year, while Smile.io and LoyaltyLion both have a moderate innovation pace.
Where Growave is more affordable:
Growave's bundled approach means you pay one fee for loyalty, referrals, reviews, wishlists, and UGC. If you would otherwise run separate apps for each function — say, Loox for reviews ($9.99/mo), a standalone wishlist app ($5-15/mo), and a separate loyalty app ($49+/mo) — Growave can consolidate your costs.
Where Growave costs more than expected:
For brands focused specifically on loyalty and retention, Growave's pricing for advanced features runs higher than specialized alternatives. VIP tiers at $199/mo and checkout extensions at $499/mo exceed what platforms like Rivo charge for equivalent capabilities. Rivo includes VIP tiers starting at $49/mo and offers 8 checkout extensions — the most in the Shopify ecosystem — at its mid-tier plan.
Rivo is also 100% bootstrapped with zero venture capital, which translates to month-to-month pricing and customer-first product decisions. The platform ships weekly product updates (100+ per year) and maintains sub-100ms load times, ensuring loyalty widgets do not impact store performance.
Compare Rivo pricing for your order volume.
Who Growave Pricing Works Best For
Growave pricing and the all-in-one model are genuinely valuable for a specific profile of Shopify merchant.
Ideal Growave customer:
- New-to-mid-stage stores (under 1,500 orders/mo) that want loyalty, reviews, and wishlists without managing multiple apps
- Budget-conscious merchants who value consolidation over depth in any single feature
- International brands that need multi-language loyalty program support
- Stores not on Shopify Plus that do not need checkout extensions or headless support
- Merchants who prioritize reviews and UGC alongside their loyalty program, since Growave integrates points-earning with review writing
Growave has earned a 4.8/5 on the Shopify App Store with 1,225+ reviews. Users consistently praise the support team and the value of replacing 3-4 separate apps with one subscription. The platform serves 12,000+ customers including enterprise brands like Unilever and Decathlon.
When to Consider a Growave Alternative
Growave's bundled pricing model has tradeoffs. Here are the scenarios where a different platform may deliver better value.
- You need paid memberships. Paid membership programs — where customers pay a monthly or annual fee for exclusive perks — are one of the highest-LTV retention strategies available. One Rivo merchant achieved a 156% AOV increase from paid memberships. Growave does not offer this feature on any plan. Rivo's loyalty platform is the only Shopify-native retention solution with built-in paid memberships alongside points, referrals, and VIP tiers.
- You are scaling past 3,000 orders/mo and need predictable billing. At 5,000 monthly orders on Growave's Growth plan, you pay $724/mo. At 9,000 orders on Plus, the bill hits $1,099/mo. Order-based overage pricing creates billing unpredictability that grows with your store.
- You want deeper Shopify-native integration. Growave is a multi-platform tool that also supports Shopify. Platforms built exclusively for Shopify offer deeper native integration because they are not splitting development resources across multiple ecommerce platforms. Rivo, for example, ships 8 checkout extensions, a developer API toolkit (100 req/sec), and 20+ fraud prevention tools — all purpose-built for the Shopify checkout flow.
- You need VIP tiers without paying $199/mo. Growave locks VIP tier functionality behind its Growth plan. If VIP segmentation is a core part of your retention strategy but your order volume is under 500/mo, you are paying $199/mo for a feature available at $49/mo on other platforms.
- You value innovation speed. Growave updates its platform regularly, but some Shopify App Store reviewers have noted feature delays — with promised features taking longer than the stated timelines. Rivo ships 100+ product updates per year with a weekly release cadence, and its 100% bootstrapped structure means product decisions are driven by merchant needs rather than investor timelines.
Final Verdict
Growave is a capable all-in-one Shopify app that delivers real value for merchants who want loyalty, reviews, wishlists, and UGC under a single subscription. Its pricing is competitive at the entry level, and the 14-day free trial plus a limited free plan lower the barrier to testing.
The tradeoffs are clear: order-based overage pricing makes the total cost unpredictable for growing stores, advanced retention features like VIP tiers and checkout extensions are locked behind $199/mo and $499/mo tiers respectively, and paid memberships are not available at any price point.
For Shopify merchants whose primary goal is retention — converting one-time buyers into repeat customers through loyalty, referrals, and paid memberships — a Shopify-native platform like Rivo delivers deeper functionality at comparable or lower price points. Rivo drives $1.5B+ in platform revenue and maintains a 4.8/5 rating across 1,225+ Shopify App Store reviews.
Request a Demo to compare Rivo's pricing against Growave for your store's order volume and retention goals.
Frequently Asked Questions
Does Growave have a free plan?
Yes. Growave offers a free plan that includes basic loyalty points, wishlist, and product reviews for up to 100 orders per month and 500 total orders. Once you exceed either limit, Growave widgets stop rendering on your storefront and email notifications stop. The free plan does not include referral programs, VIP tiers, or external integrations.
Does Growave charge setup fees or have hidden costs?
Growave states there are no setup fees or hidden charges. However, overage billing based on order volume is a significant variable cost that is not always apparent from the advertised base price. All charges are processed through Shopify's billing system every 30 days. Test orders and refunded orders are excluded from order counts.
How does Growave pricing compare to Rivo?
Both platforms start at $49/mo, but the feature access differs significantly by tier. Rivo includes VIP tiers at $49/mo (Growave requires $199/mo), offers 8 checkout extensions at its mid-tier (Growave requires the $499/mo Plus plan), and includes paid memberships that Growave does not offer at any price. Rivo is Shopify-exclusive with sub-100ms load times and 100+ product updates per year. Growave bundles reviews, wishlists, and UGC alongside loyalty — a broader feature set but shallower depth in retention-specific capabilities. See Rivo pricing.
Is Growave worth it for small Shopify stores?
For stores under 500 monthly orders that want loyalty, reviews, and wishlists in one app, Growave's Entry plan ($49/mo) offers genuine value by replacing multiple separate subscriptions. The free plan works as a trial but is not viable long-term due to the 500-order total cap. Compare the total cost of Growave versus individual apps for reviews, wishlists, and loyalty to determine which approach is more cost-effective for your store.
What happens if I exceed my Growave order limit?
On the free plan, exceeding the 500 total order limit causes all Growave widgets to stop working and email notifications to cease. On paid plans, additional orders are billed automatically in packs of 100 at the per-order overage rate ($0.15 on Entry/Growth, $0.10 on Plus) up to the plan's maximum order cap. Once you hit the cap, you must upgrade to the next tier.
