Anyone researching Marsello pricing can run into conflicting numbers across review sites. Some listings still describe earlier plans. That makes it hard to budget for a loyalty, email, and SMS platform before you have even seen a demo.
This guide works through Marsello's currently published pricing, what each tier includes, the additional costs to consider, and how the total compares to other loyalty platforms retailers evaluate alongside it.
Key Takeaways
- Marsello publishes two standard tiers: Loyalty Launch from $60 per month per site and Loyalty Accelerate from $120 per month per site, with a custom Enterprise tier.
- Base loyalty pricing depends on connected sites. Marketing costs also depend on customer volume, and SMS has separate billing.
- Marketing starts from $15 per month per 1,000 customers. SMS is advertised from $0.028 per credit, but one message can require multiple credits.
- Loyalty Launch excludes VIP tiers, points expiry, custom segmentation, and API access. These features are available on Loyalty Accelerate and Enterprise.
- Historical reviews and older pricing descriptions should not be used to calculate a current subscription.
- Retailers comparing total loyalty-program cost can also evaluate Rivo. Its entry-level loyalty plan and its Cashback, Accounts, and Memberships products have different pricing and inclusion considerations.
What Marsello Is and How Its Pricing Works
Marsello is a customer loyalty and marketing platform built for retail and ecommerce businesses, including Shopify merchants who sell both online and in physical stores. Businesses use it to set up a branded loyalty portal, configure how customers earn points, and run email and SMS campaigns using connected customer data.
Customers can earn points through configured actions such as purchases, referrals, product reviews, or birthdays, then redeem those points for rewards in-store or online. Feature availability and setup requirements depend on the plan and connected integrations.
The base pricing model depends on connected sites: a physical location or an online storefront counts as one site. Optional Marketing and SMS services add to that cost, so connecting another location or enabling an add-on increases the total beyond the single-site starting price.
Why Loyalty-Program Pricing Matters Right Now
Loyalty programs reach a broad audience. According to Forrester's 2024 research, 85% of US online adults belonged to at least one retail loyalty program in 2024. That historical participation figure does not establish current participation or growth in loyalty spending.
For retailers, the practical question is how much it costs to support the program they want to run. Comparing base subscriptions, connected locations, marketing usage, and required features gives a more useful budget than comparing starting prices alone.
Marsello Pricing Plans: A Detailed Breakdown of Each Tier
Marsello publishes two standard site-based plans and a custom Enterprise option.
- Loyalty Launch: From $60 per month, including one site connection. Additional sites cost $60 per month each. Marsello lists a fair-use base of 25,000 monthly orders and positions this plan for businesses launching a simple, branded loyalty program.
- Loyalty Accelerate: From $120 per month, including one site connection. Additional sites cost $120 per month each. Marsello lists a fair-use base of 50,000 monthly orders and positions this plan for businesses needing more advanced loyalty and customization features.
- Enterprise: Custom pricing, site connections, and database sizing. Marsello lists unlimited order volume, tailored onboarding, and dedicated support for more complex requirements.
Confirm the applicable quote for your setup, particularly if you use Lightspeed Loyalty & Marketing or need a custom arrangement.
Features Included in Each Pricing Tier
Loyalty Launch covers the basics: a points-based loyalty program, rewards, a branded customer portal, basic referrals, Apple and Google Wallet support, basic loyalty automations, RFM segmentation, customer feedback surveys, and analytics and reporting.
What it does not include is an important detail for budgeting. Marsello's pricing documentation excludes VIP tiers, advanced reward conditions, custom earn options, points promotions, and points expiry from Launch. It also excludes custom segmentation, product and collection sync, API access, user permissions, and loyalty-enhancing integrations.
Loyalty Accelerate adds these features. Enterprise includes the Launch and Accelerate features alongside its custom services and infrastructure allowances.
Retailers that need VIP tiers, points expiry, or deeper segmentation should therefore compare Accelerate or Enterprise rather than budget around Launch alone.
Understanding Marsello's Site-Based Pricing Versus Older "Active Customer" References
One source of confusion around Marsello pricing is terminology. Historical reviews may describe customer-based charges or older plans that do not match the current base loyalty subscription.
Marsello's current base loyalty subscription is site-based. Customer count still matters for the Marketing add-on, and SMS has separate plan and usage considerations.
For example, three physical locations and one online store count as four sites. At the published Launch rate, the base subscription would total $240 per month before add-ons and any applicable taxes. Marketing and SMS would need to be budgeted separately.
Additional Costs: SMS Credits, Add-ons, and Integrations
Beyond the base plan, Marsello lists Marketing and SMS add-ons. Marketing starts from $15 per month per 1,000 customers and includes email campaigns, marketing automation, custom automations, conditional splits, AI content suggestions, marketing analytics, and Google Review Manager.
SMS supports campaigns and supported loyalty automations, with an advertised starting rate of $0.028 per credit. Marsello's SMS billing documentation also describes tiered subscriptions with credit allocations and customer-profile limits. Actual requirements depend on recipient countries, message length, and formatting. A long message or one containing special characters can use multiple credits.
Currency is another detail worth checking. Marsello publishes USD and NZD pricing, with NZD figures identified as GST-inclusive, and states that SMS is billed in USD. Its Shopify App Store listing states that recurring and usage-based charges are billed every 30 days in USD. That app cycle may differ from the merchant's Shopify subscription cycle, as explained in Shopify's billing guidance.
Marsello also offers Premium Onboarding at a quoted price and lists it as included with Enterprise. Confirm any integration or implementation requirements when requesting a quote.
Marsello Pricing for Shopify, POS, and Omnichannel Setups
Marsello supports Shopify and Lightspeed integrations for retailers connecting online and physical-store activity. For a standard site-based subscription, count the physical locations and online storefronts that need to connect before calculating the base monthly total.
Lightspeed Loyalty & Marketing customers may have billing included in their Lightspeed subscription. Marsello directs those customers to Lightspeed for billing questions, so the standard Marsello calculation should not automatically be applied to every Lightspeed arrangement.
Is Marsello Worth the Price? What Reviewers Say
Marsello reviews discuss ease of use, customer support, and cost. Some historical G2 reviews, including reviews from 2021 and 2022, raise concerns about prices as customer databases grow. Those comments may reflect earlier pricing structures and should not be treated as evidence of current site-based charges.
One Shopify App Store reviewer, in a review dated April 30, 2025, reported being charged $300 CAD despite not using the app and described dissatisfaction with the refund response. This is an individual customer's account, not independent verification of improper billing or Marsello's general refund policy.
For a current buying decision, compare the published plan details with your own requirements. Marsello advertises a 14-day free trial; confirm the included features, SMS credits, and billing terms before starting.
How Marsello's Pricing Compares to Other Loyalty Platforms
Retailers rarely evaluate Marsello in isolation. The following comparison distinguishes entry-level paid plans from higher-tier features and separately priced products.
- Rivo: Its official Shopify app listing advertises Essential at $15 per month for up to 500 monthly orders. Scale starts at $49 per month and lists VIP tiers and referrals. Rivo also offers a free plan. Cashback, Accounts, and Memberships should not be assumed to be bundled into the Essential or Scale starting price.
- LoyaltyLion: Classic starts at $199 per month and includes 500 monthly orders. VIP tiers are an optional add-on on Classic and are included on Advanced and Plus.
- Marsello: Loyalty Launch starts at $60 per month per site and lists a 25,000-order monthly fair-use base. Basic referrals are included; VIP tiers require Accelerate or Enterprise.
- Smile.io: Essential costs $15 per month and includes 500 monthly orders and referrals. VIP tiers begin on Growth at $199 per month. Smile also offers a free plan.
- Yotpo: Free includes basic points and referrals. Pro starts at $199 per month, with the first 500 monthly orders included and additional-order charges above that. VIP tiers are included on Premium and above, with custom pricing.
Rivo and Smile both publish $15 entry-level paid loyalty plans, while free options also exist. Starting prices alone do not establish which platform will cost less for a particular store.
For Scale specifically, Rivo's Shopify app listing states that $49 includes 400 monthly orders, followed by $20 per additional 100 orders, capped at $499 per month. Its website comparison presents usage differently. Confirm the applicable order allowance and billing terms before committing, using Rivo pricing and your store's installation offer or quote.
Rivo: A Retention Platform Built for Shopify Plus
Rivo is a Shopify-focused retention platform offering loyalty, referrals, memberships, cashback, and customer accounts. Its product overview explains how these products can work together, with availability depending on the selected plan and product mix.
Rivo's public pricing separately advertises Cashback from $199 per month, Accounts from $499 per month, and custom bundles. Its loyalty app also lists Essential at $15 per month, Scale from $49, and Plus at $499. These prices represent different offerings, not an all-product bundle starting at $49. Integration allowances and developer-tool access depend on the plan; the app listing places the Developer Toolkit under Plus.
Rivo's cashback product rewards customers with ledger-backed store credit using a configurable earning percentage and credit expiry, a mechanic distinct from a traditional points balance. Its Memberships product supports paid or free memberships, with recurring billing options for paid memberships. Confirm the required product configuration, since Rivo documents that only credit-based loyalty programs can be used together with Memberships.
Rivo's HexClad referral results report more than $450,000 in referral revenue within the first 90 days of launch. This is a reported customer result, not a forecast for every merchant.
Rivo documents integrations with Klaviyo, Postscript, Gorgias, and Recharge, and states that it is SOC 2 Type II compliant. For retailers comparing total retention costs, the relevant question is which products, integrations, and usage allowances their quote includes. Request a demo to map those requirements to a specific product mix and order volume.
Best Practices for Budgeting Marsello's Pricing
Before committing to a tier, calculate the full monthly total rather than the headline plan price. For standard site-based plans, multiply the per-site rate by the number of locations and online stores that need to connect, then add Marketing, SMS, and any quoted services separately.
Start with Loyalty Launch if its feature set meets your requirements. A second location adds a site charge but does not by itself require Accelerate. If you need points expiry, VIP tiers, custom segmentation, or API access, model Accelerate or Enterprise from the start.
For SMS, estimate recipients by country and account for message segments before checking the applicable credit allocation and subscription. Do not multiply message count by the starting per-credit rate without checking how many credits each message will require.
Final Thoughts on Marsello Pricing
Marsello's standard pricing starts with connected sites, but the total also depends on Marketing customer volume, SMS requirements, and any additional services. Launch starts at $60 per month per site; retailers needing VIP tiers, custom segmentation, or API access should evaluate Accelerate from $120 per month per site or a custom Enterprise plan.
For retailers weighing the full cost of a retention program, Rivo offers another option across loyalty, referrals, memberships, cashback, and accounts. Compare the products and usage included in each quote rather than assuming that every capability comes with the lowest advertised price. Visit Rivo pricing to evaluate the relevant products for your store.
Frequently Asked Questions
How much does Marsello cost?
Marsello's published standard pricing starts at $60 per month per site for Loyalty Launch and $120 per month per site for Loyalty Accelerate. Enterprise is custom-priced, while Marketing, SMS, and any quoted services can add to the total.
What is the cheapest Marsello plan?
Loyalty Launch, starting at $60 per month per site, is Marsello's lowest published standard loyalty subscription. Confirm any separate Lightspeed or custom arrangement before applying that rate.
Does Marsello have a free trial?
Marsello advertises a 14-day free trial. Confirm which features and messaging credits are included and when billing begins; the trial should not be described as including unrestricted email and SMS usage.
What integrations does Marsello support?
Marsello supports Shopify and Lightspeed integrations, and its loyalty plans include Apple and Google Wallet support. API access and additional loyalty-enhancing integrations are available on Accelerate and Enterprise. Confirm compatibility with your specific POS version and connected services.
Does Marsello charge per store or per site?
Its standard loyalty subscriptions charge per connected site. One physical location counts as a site, and an online storefront counts as another. The base price includes one connection, with additional sites charged at the published rate for the chosen standard plan; Enterprise uses custom pricing.
