Rivo vs Stamped vs Marsello: Which Is Best in 2026?

Rivo, Stamped, and Marsello are all present in Shopify retention conversations in 2026, but they're built for merchants at different operational stages. Rivo is a Shopify-exclusive retention platform combining loyalty points, VIP tiers, referral programs, and paid memberships, with its Scale plan starting at $49+/month on a month-to-month basis. Stamped centers its product around reviews and UGC, offering loyalty alongside its social proof engine, with Reviews from $23/month on Shopify (by order volume tier) and Loyalty at $299/month at the 5,000-order tier. Marsello is built for merchants running both ecommerce and physical retail, connecting Shopify POS, email, SMS, and digital wallet passes in one system, with its Launch plan at $60/month per site.

Evaluated on pricing structure, Shopify integration, and retention scope, Rivo leads for DTC-first brands that want a unified digital retention platform. Stamped leads when reviews and UGC-led conversion are the primary growth lever alongside loyalty. Marsello leads for merchants that need loyalty working across both online and in-store environments.

The central question in this comparison is operating environment. DTC-first brands evaluating retention software have different requirements than multichannel retailers managing staff workflows, in-store redemption, and POS-connected loyalty. And both groups have different needs than brands where product reviews and social proof do the heaviest conversion lifting. Identifying which camp your store falls into shortens this evaluation considerably.

Key Takeaways

• Rivo's Scale plan starts at $49+/month with loyalty points, VIP tiers, referrals, paid memberships, and 50+ integrations included. The Plus plan is $499/month with 8 checkout extensions, API access, and advanced analytics. All plans are month-to-month with no annual contract.
• Stamped prices vary by monthly order volume. Reviews start at $23/month for 200 orders, scaling to $99/month for 1,000 orders and $199/month for 5,000 orders. Loyalty is listed at $299/month at the 5,000-order tier. Reviews and Loyalty are separate product tracks.
• Marsello's Launch plan is $60/month per site, with an Accelerate plan at $120/month per site and custom pricing for more complex retail needs. A 14-day free trial is available.
• Rivo is the only platform in this comparison to include native paid memberships as a core retention lever. According to Rivo case studies, Fresh Chile Co. achieved a 156% AOV increase from its paid membership program.
• According to Rivo platform data, VIP tier customers show 73% higher average order value ($435 vs $291) and purchase 3.6x more frequently than non-tier members.
• Rivo serves 9,000+ Shopify brands and has driven more than $1.5B in revenue through its loyalty, referral, and membership programs, per Rivo's homepage.

Why Merchants Compare Rivo, Stamped, and Marsello

Most merchants reaching this comparison share common challenges. They're evaluating whether loyalty should sit inside a reviews-first suite, connect to POS and omnichannel retail workflows, or operate as a Shopify-native retention platform connected to accounts, checkout, and memberships. Four scenarios drive most platform evaluations.

• Separating DTC retention from omnichannel retail. Merchants comparing Stamped and Marsello are evaluating two different operating models: Stamped centers on reviews and social proof for ecommerce-first brands, while Marsello centers on connecting Shopify POS, email, SMS, and digital wallets for retailers with physical locations. Neither covers paid memberships natively. Rivo is built for DTC brands that want loyalty, referrals, paid memberships, and Shopify-native checkout depth in one platform. According to Rivo case studies, Fresh Chile Co. achieved a 156% lift in member AOV.
• Needing loyalty tied to reviews. Retailers that want loyalty rewards and review collection operating from the same data layer, with ratings, UGC, and social proof workflows managed alongside loyalty, find that Stamped is the only platform in this comparison with reviews as its primary product strength. For Shopify brands where review syndication and UGC are a core priority alongside retention, Stamped's combined offering is a genuine differentiator.
• Running omnichannel retail operations. Merchants that operate both ecommerce and physical retail and need loyalty connected to Shopify POS, digital wallet passes, email, SMS, and RFM segmentation find that Marsello is built for that operating model. For brands where weekly staff workflows, in-store redemption, and cross-channel messaging are central to retention, Marsello's omnichannel focus is a meaningful fit.
• Comparing per-site pricing against flat subscriptions. Marsello's per-site pricing at $60-$120/month per location adds up quickly for multi-location retailers, while Stamped's Reviews start at $199/month per product on its website. Rivo's month-to-month Scale plan at $49+/month covers the full DTC retention stack on a flat subscription with no per-site fees or commission charges, giving primarily online Shopify brands a more predictable total cost.

Rivo vs Stamped vs Marsello: Feature-by-Feature Comparison

Here's how Rivo, Stamped, and Marsello compare across the features that matter most for Shopify merchants in 2026.

• Shopify-native: Rivo is fully Shopify-exclusive. Stamped and Marsello are available on the Shopify App Store.
• Free plan / trial: Rivo offers a free plan with a paid plan trial. Marsello offers a 14-day free trial. Stamped does not offer a public free loyalty tier.
• Paid entry tier: Rivo Scale starting at $49+/month. Marsello Launch at $60/month per site. Stamped Reviews from $23/month (200 orders), Loyalty at $299/month (5,000 orders).
• VIP tiers: Rivo from $49+/month. Marsello on paid plans. Stamped on higher loyalty tiers.
• Loyalty points: Rivo, Stamped, and Marsello all offer loyalty points programs.
• Referral programs: Rivo, Stamped, and Marsello all include referral programs. Rivo includes 20+ referral fraud prevention tools.
• Paid memberships: Rivo only, natively. Stamped and Marsello do not offer this natively.
• Reviews and UGC: Stamped only, as a core product strength with product reviews, photo and video reviews, and Q&A. Rivo and Marsello do not include a reviews platform.
• Shopify POS: Rivo with Apple and Google Wallet integration. Marsello with POS, digital wallet passes, and staff workflows as a core product strength. Stamped is more suited to ecommerce-first brands.
• Email and SMS: Marsello with native email, SMS, and automations built in. Rivo and Stamped integrate with external email and SMS tools.
• RFM segmentation: Marsello with RFM segmentation built into the platform. Rivo and Stamped do not include this natively.
• Checkout extensions: Rivo at 8, built natively for Shopify's checkout flow. Stamped and Marsello do not highlight checkout extensions as a core loyalty module.
• Integrations: Rivo at 50+, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo. Stamped and Marsello vary by plan.
• API access: Rivo from $499/month at 100 req/sec with Shopify metafield access. Stamped and Marsello vary by product and plan.
• Headless and Hydrogen: Rivo with full support added in Spring 2026. Stamped and Marsello have their own integration approaches.
• White-glove migration: Rivo for qualifying brands. Stamped and Marsello do not offer this.
• Sub-100ms load times: Rivo confirmed, per Rivo. Stamped and Marsello not specified on this metric.
• Contract terms: Rivo month-to-month on all plans, no commission fees. Marsello month-to-month per site. Stamped billing terms should be confirmed directly with the vendor.
• Ownership: Rivo is 100% bootstrapped. Stamped and Marsello are VC-backed.

Pricing Comparison

Pricing is where the three platforms diverge most sharply, especially when feature access by tier, order volume thresholds, per-site costs, and total cost at real volumes are factored in. The headline monthly fee alone is rarely the full picture.

Rivo Pricing

Rivo's free plan covers early-stage stores, followed by the Scale plan starting at $49+/month and the Plus plan at $499/month. The Plus plan includes 8 checkout extensions, API access at 100 requests per second, paid memberships, and advanced analytics. Enterprise pricing is custom for unlimited orders. All plans are month-to-month with no annual contract required. Current plan details should always be confirmed at Rivo pricing.

One pricing note worth flagging: the jump from the Scale tier to $499/month has no mid-tier, which creates a gap for brands between those thresholds.

Stamped Pricing

Stamped prices vary by monthly order volume. On Shopify, Reviews starts at $23/month for 200 orders, scaling to $99/month for 1,000 orders and $199/month for 5,000 orders. Loyalty is listed at $299/month at the 5,000-order tier. Reviews and Loyalty are separate product tracks, which means the cost picture expands significantly when both are needed. Teams should confirm total pricing directly with Stamped before committing.

Marsello Pricing

Marsello's Launch plan is $60/month per site, which includes loyalty, email, automations, and omnichannel features. The Accelerate plan is $120/month per site, with custom pricing available for more complex retail operations. A 14-day free trial is available on all plans.

Marsello's per-site pricing model means merchants with multiple retail locations should model total cost across all sites before committing. The built-in email, SMS, and omnichannel features can justify the per-site cost for brands that would otherwise pay separately for those tools.

TCO at Scale: What You Actually Pay

At the entry tier, Rivo (starting at $49+/month, no commission fees) covers the full DTC retention stack: loyalty points, VIP tiers, referrals, and paid memberships. Stamped's cost depends on which product tracks are needed, and the combination of Reviews and Loyalty at 5,000 orders can reach $498/month or more. Marsello's per-site pricing of $60 to $120/month per site makes sense for retailers where the built-in email, SMS, and omnichannel features replace separate tool costs. Rivo and Marsello both offer month-to-month billing. Stamped billing terms should be confirmed directly before committing.

Platform Reviews

Rivo: The Retention Platform Built for Shopify

Rivo is a retention platform built for Shopify, not a general-purpose loyalty tool that happens to support Shopify. Every feature, every checkout extension, and every integration is purpose-built for the Shopify stack, which means Rivo can go deeper on native integrations than multi-platform competitors.

Over 9,000 Shopify brands use Rivo to convert one-time buyers into repeat customers. According to Rivo, the platform has driven more than $1.5B in revenue through its loyalty, referral, and membership programs, with a reported 52x median ROI based on weighted case studies across its merchant base, and 100+ product updates shipping per year.

Rivo is also 100% bootstrapped with zero venture capital, which has a practical implication for customers: pricing decisions are customer-first rather than investor-driven. No board targets. No product sunset risk. That structure shows in the monthly billing model and the weekly shipping cadence.

Key Features

• Native paid memberships offer recurring membership fees for exclusive perks, a capability not offered natively by Stamped or Marsello.
• 8 checkout extensions on the Plus plan ($499/month), capturing loyalty interactions at the moment of purchase inside the Shopify checkout flow.
• Loyalty points and referral programs available on all paid plans, including the Scale entry tier starting at $49+/month.
• Up to 5 configurable VIP tier programs starting at $49+/month. Per Rivo platform data, VIP customers average 73% higher AOV ($435 vs $291) and purchase 3.6x more frequently.
• 50+ integrations covering email, SMS, subscriptions, review platforms, and more, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo.
• 20+ referral fraud prevention tools covering IP abuse, self-referrals, and suspicious payout pattern flagging.
• Sub-100ms load times with no site speed impact, per Rivo.
• Developer API toolkit at 100 requests per second with custom Shopify metafield access and full Hydrogen support, available from $499/month.
• Free white-glove migration for qualifying brands switching from Stamped, Marsello, or other platforms.

What Works Well

Rivo is Shopify-exclusive with deep native checkout integration. Paid memberships are available as a native feature, not offered natively by Stamped or Marsello. The referral fraud prevention suite includes 20+ tools. The platform ships 100+ product updates per year. Sub-100ms load times mean zero performance penalty. Month-to-month pricing with no annual contract and no commission fees on any plan.

Things to Consider

The jump from the Scale tier to $499/month has no mid-tier, which creates a pricing gap for brands between those order thresholds. Rivo is Shopify-only and is not an option for merchants on WooCommerce, BigCommerce, or Magento.

Best For

Growing Shopify brands that want VIP tiers, referrals, and loyalty starting at $49+/month. Especially strong for brands planning to launch a paid membership program alongside traditional loyalty, merchants who need checkout extensions that capture loyalty interactions at the point of purchase, and Shopify Plus brands building headless or Hydrogen storefronts.

According to Rivo case studies: HexClad achieved 92x referral ROI and $450K in referral revenue within 90 days. OSEA Malibu reached a 77% repeat purchase rate among loyalty redeemers. Fresh Chile Co. saw a 156% AOV increase from its paid membership program. BERO generated 1 billion impressions via omnichannel membership.

Stamped

Stamped is a reviews-led customer marketing platform that pairs ratings, UGC, and social proof workflows with loyalty capabilities. Its core value is review collection and social proof, with loyalty layered around that foundation. For brands where reviews influence acquisition and conversion, and loyalty drives the second and third purchase, Stamped offers both workflows under one vendor.

Stamped prices vary by monthly order volume. Reviews start at $23/month for 200 orders, with Loyalty at $299/month at the 5,000-order tier. Reviews and Loyalty are separate product tracks, so the cost picture depends on which combination the brand actually needs.

Key Features

• Product reviews, ratings, photo reviews, video reviews, and Q&A for social proof collection.
• Loyalty and rewards capabilities that extend the product beyond review collection.
• Referrals and VIP tiers available on loyalty tiers.
• Integrations including Klaviyo, Recharge, Gorgias, and other ecommerce tools.
• Review display widgets for conversion-focused social proof on product and collection pages.

What Works Well

Reviews and loyalty operating from the same vendor reduces tool stack complexity for brands where social proof and retention strategy overlap. The reviews engine is the strongest in this comparison for brands where customer content drives a large share of acquisition and conversion. Loyalty can be layered alongside reviews without managing separate systems, simplifying vendor and billing management for the team.

Things to Consider

Reviews and Loyalty are separate product tracks, and pricing scales by monthly order volume. Teams should map their full product requirements and confirm total pricing directly with Stamped before committing. Billing terms should be confirmed directly with the vendor.

Best For

Brands that already treat reviews and UGC as a major conversion asset and want loyalty in the same vendor orbit. It makes the most sense when the team prefers one customer marketing vendor relationship and wants reviews, ratings, and loyalty managed together. Merchants whose near-term roadmap centers on review collection and social proof, with loyalty as a supporting layer.

Marsello

Marsello is an omnichannel retail loyalty platform that connects Shopify POS, email, SMS, digital wallet passes, and RFM segmentation in one system. Rather than centering on DTC retention depth or social proof, it is built for merchants whose loyalty program needs to work across both online and physical retail channels with coordinated messaging and staff workflows.

The Launch plan starts at $60/month per site, which includes loyalty, email, automations, and omnichannel features. The Accelerate plan is $120/month per site, with a 14-day free trial available.

Key Features

• Loyalty, referrals, and VIP tiers connected to Shopify POS, digital wallet passes, and in-store workflows.
• Native email, SMS, and automations built into the same platform as the loyalty program.
• RFM segmentation for identifying and targeting customer segments based on purchase recency, frequency, and value.
• Customer portals connected to omnichannel loyalty activity.
• 24/7 support available on paid plans.

What Works Well

The omnichannel model means loyalty, messaging, and POS workflows operate from the same data layer, which reduces tool complexity for retailers managing both online and in-store customer activity. Built-in email, SMS, and automations can replace separate marketing tools for merchants that want a more consolidated operating stack. The per-site pricing model is straightforward to evaluate for multi-location retailers.

Things to Consider

Marsello's per-site pricing model means merchants with multiple retail locations should model total cost across all sites before committing. The platform centers on omnichannel retail execution, so DTC brands that do not run physical retail may find Rivo's Shopify-native retention depth and paid memberships a better fit for their operating model.

Best For

Merchants that operate both ecommerce and physical retail and need loyalty connected to Shopify POS, digital wallet passes, email, SMS, and customer segmentation. Especially strong for retailers where weekly staff workflows, in-store redemption, and cross-channel messaging are central to the customer retention strategy.

Which Platform Has the Deepest Shopify Integration?

Shopify integration depth matters most when a loyalty platform needs to influence behavior at checkout, inside customer accounts, and in post-purchase flows. In-depth native integration means loyalty shows up exactly where purchase decisions happen., and it matters because loyalty and referral programs drive the most value when they can intercept the purchase journey natively at cart, at checkout, and post-purchase.

Rivo is built exclusively for Shopify, with every feature, integration, and update cycle dedicated to that one platform. According to Rivo, that concentrated focus produces:

• 8 checkout extensions that capture loyalty interactions across multiple distinct touchpoints in Shopify's purchase flow, including point balances at cart, redemption options at checkout, tier progress post-purchase, and referral prompts in the order summary, all running natively through Shopify's checkout infrastructure without redirects or JavaScript injection.
• Sub-100ms load times with no measurable impact on Shopify store speed scores. Page speed directly affects conversion rates, and a loyalty app that adds load time carries a real operational cost on every page view.
• Native Shopify Flow integration for automating loyalty triggers inside Shopify's own automation layer with no third-party middleware required.
• Developer API toolkit at 100 requests per second with custom Shopify metafield access and full Hydrogen support, letting Shopify Plus merchants build loyalty logic directly into custom storefronts and headless builds.

Stamped's primary Shopify integration centers on review collection, ratings display, and social proof workflows rather than loyalty checkout depth. Marsello's Shopify integration centers on POS connectivity, digital wallet passes, and omnichannel messaging rather than Shopify-native checkout extensions for loyalty.

Paid Memberships: A Feature Rivo Includes Natively

Across all three platforms in this comparison, paid memberships are only available natively through Rivo. Stamped does not include them. Marsello does not include them.

Paid memberships are a structurally different retention mechanism from the loyalty and POS programs the other two platforms offer. Rather than rewarding transactions after they happen, a membership fee creates advance commitment. Customers who pay to belong have a financial incentive to return before their next purchase impulse. That pre-purchase investment produces higher order frequency, stronger AOV, and lower churn than either points-based rewards or omnichannel wallets typically achieve on their own.

According to Rivo case studies, Fresh Chile Co. achieved a 156% increase in average order value following its paid membership launch. BERO leveraged Rivo's omnichannel membership capabilities to generate 1 billion impressions at launch.

Neither Stamped nor Marsello includes paid memberships natively. For brands planning to generate direct revenue through their loyalty program or diversify into subscription-tier retention, Rivo is the only platform in this comparison with a native capability built for that use case.

Final Verdict

There is no one-size-fits-all answer across these three platforms. The right choice maps to your operational model: DTC-first, omnichannel retail, or reviews-led acquisition.

For Shopify merchants wanting loyalty, referrals, and paid memberships in one platform, Rivo delivers the strongest combination of Shopify-native depth, feature breadth, and competitive pricing in this comparison: starting at $49+/month, month-to-month, no annual contract, no commission fees, 8 checkout extensions, and a reported 52x median ROI based on weighted case studies across 9,000+ brands.

For brands where reviews, UGC, and social proof are central to acquisition and conversion, Stamped is the right fit. It is strongest when the team already treats customer content and retention as one connected motion and wants reviews, ratings, and loyalty managed in the same vendor relationship.

For merchants that run both ecommerce and physical retail, Marsello is the most direct fit. Its omnichannel model connects loyalty to Shopify POS, digital wallet passes, email, SMS, and RFM segmentation in one system. Brands that are primarily DTC and want Shopify-native retention depth with paid memberships will find Rivo the stronger fit.

For Shopify brands at any growth stage where retention is a strategic priority, Rivo's month-to-month pricing, 100+ annual product updates, and the full retention stack in one Shopify-native build make it the strongest default choice in this comparison.

Acquiring new customers costs 5 to 25x more than retaining them. The platform you choose for loyalty has a direct line to your revenue, and it's worth choosing the one built specifically for the platform you run on.

Request a demo to see how Rivo can help you build a higher-performing loyalty program on Shopify.

Frequently Asked Questions

What is the best loyalty platform for Shopify brands with physical retail?

Marsello is the strongest fit in this comparison for Shopify brands with physical retail because it connects loyalty to Shopify POS, digital wallet passes, email, SMS, and RFM segmentation in one system. Its Launch plan starts at $60/month per site. For primarily DTC brands that want loyalty, referrals, and paid memberships in one Shopify-native platform, Rivo is the stronger fit.

Which app supports referrals, VIP tiers, and paid memberships?

Rivo is the only platform in this comparison that includes referrals, VIP tiers, and paid memberships natively. According to Rivo case studies, Fresh Chile Co. achieved a 156% AOV increase from paid memberships, and HexClad generated 92x referral ROI and $450K in referral revenue within 90 days. Neither Stamped nor Marsello includes paid memberships natively.

Is Stamped a loyalty app or a reviews app?

Stamped is primarily a reviews and UGC platform, with loyalty available alongside it. On Shopify, Reviews start at $23/month (by order volume tier) and Loyalty is listed at $299/month at the 5,000-order tier. That makes Stamped most useful when reviews, photo UGC, and Q&A are central to the conversion strategy, with loyalty as a supporting layer.

How much does Marsello cost on Shopify?

Marsello's Launch plan is $60/month per site, its Accelerate plan is $120/month per site, and custom pricing is available for more complex retail needs. A 14-day free trial is available. Merchants with multiple locations should model total cost across all sites before committing, since pricing is per-site rather than a flat subscription.

Does Rivo work with headless Shopify and Hydrogen?

Yes. Rivo added full Hydrogen and headless Shopify support in its Spring 2026 update cycle. Brands running custom storefronts or Shopify's Hydrogen framework can integrate Rivo's loyalty, referrals, and membership features without compatibility limitations. The developer API toolkit runs at 100 requests per second with custom Shopify metafield access.