Rivo, Stamped, and TrueLoyal (formerly Zinrelo) are not competing for the same buyer. Rivo is a Shopify-exclusive retention platform combining loyalty points, VIP tiers, referral programs, and paid memberships, with its Scale plan starting at $49+/month on a month-to-month basis. Stamped is a reviews-led platform offering loyalty as a complement to its UGC and social proof engine, with its website listing Reviews at $199/month and Loyalty at $299/month based on monthly order volume. TrueLoyal, the entity formed from the August 2025 Zinrelo and TINT merger, is an enterprise omnichannel loyalty platform built for organizations designing loyalty programs across multiple channels, customer behaviors, and business units, with pricing tailored per project through a custom quote.
On pricing transparency, Shopify depth, and feature scope, Rivo leads for Shopify-first brands that want a merchant-owned retention platform. Stamped leads when review-led conversion is a strategic pillar alongside loyalty. TrueLoyal leads when loyalty must span multiple channels, reward non-purchase behaviors, and integrate with enterprise data systems.
The underlying question in this comparison is scale of scope. Rivo is designed to be operated by an ecommerce or retention team without engineering involvement. Stamped is designed for marketing and ecommerce teams that want reviews and loyalty under the same vendor. TrueLoyal is designed for product and engineering teams at organizations where loyalty is infrastructure, not an app. Getting the scope wrong means either underbuilding or overbuilding, both of which cost more than the software itself.
Key Takeaways
- Rivo's Scale plan starts at $49+/month with loyalty points, VIP tiers, referrals, paid memberships, and 50+ integrations included. The Plus plan is $499/month with 8 checkout extensions, API access, and advanced analytics. All plans are month-to-month with no annual contract.
- Stamped's website lists Reviews at $199/month and Loyalty at $299/month, with pricing based on monthly order volume. Stamped also offers self-serve plans via its Shopify App listings for smaller brands. Reviews and Loyalty are separate product tracks.
- TrueLoyal, formerly Zinrelo, uses tailored pricing through a custom quote per its pricing page. Teams evaluating TrueLoyal should expect a sales-led enterprise procurement process.
- Rivo is the only platform in this comparison to include native paid memberships as a core retention lever. According to Rivo case studies, Fresh Chile Co. achieved a 156% AOV increase from its paid membership program.
- According to Rivo platform data, VIP tier customers show 73% higher average order value ($435 vs $291) and purchase 3.6x more frequently than non-tier members.
- Rivo serves 9,000+ Shopify brands and has driven more than $1.5B in revenue through its loyalty, referral, and membership programs, per Rivo's homepage.
Why Merchants Compare Rivo, Stamped, and Zinrelo
Most merchants reaching this comparison share common challenges. They're evaluating whether loyalty should sit inside a reviews-first suite, operate as a Shopify-native retention platform connected to accounts, checkout, and memberships, or scale into enterprise omnichannel architecture that spans multiple channels and customer behaviors. Four scenarios drive most platform evaluations.
- Choosing Shopify-first scope versus enterprise loyalty architecture. Merchants comparing Stamped and TrueLoyal are evaluating fundamentally different operating models. Stamped suits Shopify brands where reviews and social proof anchor the retention strategy. TrueLoyal suits enterprise teams that need multi-dimensional loyalty spanning multiple channels and customer behaviors. Neither offers paid memberships natively in a Shopify-focused product. Rivo is built for Shopify brands that want the retention depth between these two extremes: loyalty, referrals, paid memberships, and checkout extensions in one platform. According to Rivo case studies, Fresh Chile Co. achieved a 156% lift in member AOV.
- Needing loyalty tied to reviews. Retailers that want loyalty rewards and review collection operating from the same data layer, with ratings, UGC, photo and video reviews, and Q&A managed alongside loyalty, find that Stamped is the only platform in this comparison with reviews as its primary product strength. For Shopify brands where review syndication and UGC are a core priority alongside retention, Stamped's combined offering is a genuine differentiator.
- Requiring enterprise omnichannel loyalty. Organizations that need loyalty to span multiple channels, reward more behaviors than purchases alone, and connect to a broader engagement and community strategy find TrueLoyal's multi-dimensional loyalty model relevant. For teams where the loyalty program must operate across more than a single Shopify storefront, TrueLoyal offers a wider architectural fit.
- Comparing transparent pricing against enterprise custom quotes. TrueLoyal's pricing requires a custom quote through a sales process, making cost unknown until scope is defined and a procurement cycle is complete. Stamped's Reviews start at $199/month per product on its website. Rivo's Scale plan at $49+/month provides transparent self-serve pricing with a full retention stack including VIP tiers, referrals, and paid memberships, letting Shopify-first teams move quickly without waiting for an enterprise scoping process.
Rivo vs Stamped vs Zinrelo: Feature-by-Feature Comparison
Here's how Rivo, Stamped, and TrueLoyal compare across the features that matter most for Shopify merchants in 2026.
- Shopify-native: Rivo is fully Shopify-exclusive. Stamped is available on the Shopify App Store. TrueLoyal is designed for broader omnichannel deployment beyond a single Shopify storefront.
- Free plan / trial: Rivo offers a free plan for early-stage stores. Stamped does not offer a public free loyalty tier; self-serve plans are available via the Shopify App listing. TrueLoyal does not offer a self-serve free plan; pricing requires a custom quote.
- Paid entry tier: Rivo Scale starting at $49+/month. Stamped Reviews at $199/month, Loyalty at $299/month per Stamped's website (self-serve Shopify App listing plans also available). TrueLoyal via custom quote.
- VIP tiers: Rivo from $49+/month. Stamped on higher loyalty tiers. TrueLoyal through enterprise program configuration.
- Loyalty points: Rivo and Stamped both offer loyalty points programs. TrueLoyal supports multi-dimensional loyalty including transactional and purchase points.
- Referral programs: Rivo and Stamped both include referral programs. Rivo includes 20+ referral fraud prevention tools. TrueLoyal supports advocacy-based loyalty.
- Paid memberships: Rivo only, natively. Stamped and TrueLoyal do not offer this natively in a Shopify-focused product.
- Reviews and UGC: Stamped only, as a core product strength with product reviews, photo and video reviews, and Q&A. Rivo and TrueLoyal do not include a reviews platform.
- Enterprise omnichannel loyalty: TrueLoyal as its core positioning, designed for multi-dimensional loyalty across transactional, advocacy, engagement, behavioral, and emotional customer actions. Rivo and Stamped are centered on Shopify-focused retention.
- Checkout extensions: Rivo at 8, built natively for Shopify's checkout flow. Stamped does not highlight checkout extensions as a core loyalty module. TrueLoyal is not centered on Shopify checkout extensibility.
- Integrations: Rivo at 50+, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo. Stamped varies by plan. TrueLoyal through enterprise ecosystem integrations.
- API access: Rivo from $499/month at 100 req/sec with Shopify metafield access. Stamped varies by product. TrueLoyal through enterprise configuration.
- Headless and Hydrogen: Rivo with full support added in Spring 2026. Stamped and TrueLoyal have their own integration approaches.
- White-glove migration: Rivo for qualifying brands. Stamped and TrueLoyal do not offer this.
- Sub-100ms load times: Rivo confirmed, per Rivo. Stamped and TrueLoyal not specified on this metric.
- Pricing transparency: Rivo with public self-serve pricing on all plans. Stamped with public pricing on the website and self-serve Shopify App listing plans. TrueLoyal with custom quote only.
- Ownership: Rivo is 100% bootstrapped. Stamped and TrueLoyal are VC-backed.
- Product update pace: Rivo ships 100+ product updates per year. Stamped and TrueLoyal do not publicly specify equivalent update frequency.
Pricing Comparison
Pricing is where the three platforms diverge most sharply, both in structure and in how costs scale with order volume, program scope, and enterprise requirements. The headline monthly fee alone is rarely the full picture.
Rivo Pricing
Rivo's free plan covers early-stage stores. The Scale plan starts at $49+/month and includes loyalty points, VIP tiers, referrals, paid memberships, and 50+ integrations. The Plus plan is $499/month and includes 8 checkout extensions, API access at 100 requests per second, and advanced analytics. Enterprise pricing is custom. All plans are month-to-month with no annual contract required. Exact volume thresholds for each tier should be confirmed in Rivo's pricing and help documentation. Current plan details can always be confirmed at Rivo pricing.
Stamped Pricing
Per Stamped's website: Reviews starts at $199/month and Loyalty starts at $299/month, with pricing based on monthly order volume and the products selected. Stamped also offers self-serve plans via its Shopify App listings for smaller brands, though specific self-serve amounts should be confirmed directly on the Shopify App listing. Teams should confirm total pricing across the products they actually need directly with Stamped before committing.
TrueLoyal Pricing
TrueLoyal pricing is tailored and requires a custom quote, per TrueLoyal's pricing page. Teams evaluating TrueLoyal should expect a sales-led enterprise procurement process where scope, channels, and program design influence the final commercial model.
TCO at Scale: What You Actually Pay
At the entry tier, Rivo (starting at $49+/month, no commission fees) covers the full DTC retention stack: loyalty points, VIP tiers, referrals, and paid memberships. Stamped's cost depends on which product tracks are needed, and the combination of Reviews and Loyalty based on Stamped's website pricing can reach $498/month or more. TrueLoyal's custom pricing model means teams should budget for enterprise procurement timelines and program design scope in addition to the platform cost. Rivo offers month-to-month billing on all plans. Stamped billing terms should be confirmed directly before committing. TrueLoyal pricing is negotiated per project.
Platform Reviews
Rivo: The Retention Platform Built for Shopify
Rivo is a retention platform built for Shopify, not a general-purpose loyalty tool that happens to support Shopify. Every feature, every checkout extension, and every integration is purpose-built for the Shopify stack, which means Rivo can go deeper on native integrations than multi-platform competitors.
Over 9,000 Shopify brands use Rivo to convert one-time buyers into repeat customers. According to Rivo, the platform has driven more than $1.5B in revenue through its loyalty, referral, and membership programs, with a reported 52x median ROI based on weighted case studies across its merchant base, and 100+ product updates shipping per year.
Rivo is also 100% bootstrapped with zero venture capital, which has a practical implication for customers: pricing decisions are customer-first rather than investor-driven. No board targets. No product sunset risk. That structure shows in the monthly billing model and the weekly shipping cadence.
Key Features
- Native paid memberships offer recurring membership fees for exclusive perks, a capability not offered natively by Stamped or TrueLoyal in a Shopify-focused product.
- 8 checkout extensions on the Plus plan ($499/month), capturing loyalty interactions at the moment of purchase inside the Shopify checkout flow.
- Loyalty points and referral programs available on all paid plans, including the Scale entry tier starting at $49+/month.
- Up to 5 configurable VIP tier programs starting at $49+/month. Per Rivo platform data, VIP customers average 73% higher AOV ($435 vs $291) and purchase 3.6x more frequently.
- 50+ integrations covering email, SMS, subscriptions, review platforms, and more, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo.
- 20+ referral fraud prevention tools covering IP abuse, self-referrals, and suspicious payout pattern flagging.
- Sub-100ms load times with no site speed impact, per Rivo.
- Developer API toolkit at 100 requests per second with custom Shopify metafield access and full Hydrogen support, available from $499/month.
- Free white-glove migration for qualifying brands switching from Stamped, TrueLoyal, or other platforms.
What Works Well
Rivo is Shopify-exclusive with deep native checkout integration. Paid memberships are available as a native feature. The referral fraud prevention suite includes 20+ tools. The platform ships 100+ product updates per year. Sub-100ms load times mean zero performance penalty. Month-to-month pricing with no annual contract and no commission fees on any plan.
Things to Consider
The jump from the Scale tier to $499/month has no mid-tier, which creates a pricing gap for brands between those thresholds. Rivo is Shopify-only and is not an option for merchants on WooCommerce, BigCommerce, or Magento.
Best For
Growing Shopify brands that want VIP tiers, referrals, and loyalty starting at $49+/month. Especially strong for brands planning to launch a paid membership program alongside traditional loyalty, merchants who need checkout extensions that capture loyalty interactions at the point of purchase, and Shopify Plus brands building headless or Hydrogen storefronts.
According to Rivo case studies: HexClad achieved 92x referral ROI and $450K in referral revenue within 90 days. OSEA Malibu reached a 77% repeat purchase rate among loyalty redeemers. Fresh Chile Co. saw a 156% AOV increase from its paid membership program. BERO generated 1 billion impressions via omnichannel membership.
Stamped
Stamped is a reviews-led customer marketing platform that pairs ratings, UGC, and social proof workflows with loyalty capabilities. Its core value is review collection and social proof, with loyalty layered around that foundation. For brands where reviews influence acquisition and conversion, and loyalty drives the second and third purchase, Stamped offers both workflows under one vendor.
Per Stamped's website, Reviews starts at $199/month and Loyalty starts at $299/month, with pricing based on monthly order volume. Self-serve plans are also available via Stamped's Shopify App listing for smaller brands.
Key Features
- Product reviews, ratings, photo reviews, video reviews, and Q&A for social proof collection.
- Loyalty and rewards capabilities that extend the product beyond review collection.
- Referrals and VIP tiers available on loyalty tiers.
- Integrations including Klaviyo, Recharge, Gorgias, and other ecommerce tools.
- Review display widgets for conversion-focused social proof on product and collection pages.
What Works Well
Reviews and loyalty operating from the same vendor reduces tool stack complexity for brands where social proof and retention strategy overlap. The reviews engine is the strongest in this comparison for brands where customer content drives a large share of acquisition and conversion. Loyalty can be layered alongside reviews without managing separate systems, simplifying vendor and billing management for the team.
Things to Consider
Reviews and Loyalty are separate product tracks per Stamped's website, and pricing is based on monthly order volume. Teams should map their full product requirements and confirm total pricing directly with Stamped before committing.
Best For
Brands that already treat reviews and UGC as a major conversion asset and want loyalty in the same vendor orbit. It makes the most sense when the team prefers one customer marketing vendor relationship and wants reviews, ratings, and loyalty managed together. Merchants whose near-term roadmap centers on review collection and social proof, with loyalty as a supporting layer.
TrueLoyal
TrueLoyal, formerly Zinrelo, is an enterprise omnichannel loyalty platform built for teams that need loyalty to span multiple channels, reward more behaviors than purchases alone, and connect to a broader engagement and community strategy. Rather than centering on Shopify-native DTC retention, TrueLoyal is designed for organizations designing loyalty programs across transactional, advocacy, engagement, behavioral, and emotional customer actions.
TrueLoyal was formed through the merger of Zinrelo and TINT, announced August 26, 2025. Teams searching for Zinrelo in 2026 are evaluating a product that now combines loyalty with a wider community and engagement narrative. Pricing is tailored through a custom quote.
Key Features
- Multi-dimensional loyalty spanning transactional, advocacy, engagement, behavioral, and emotional customer actions.
- Enterprise omnichannel deployment suited to loyalty programs spanning multiple channels and business units.
- Broader community and engagement positioning following the Zinrelo and TINT merger.
- Custom program design and configuration for enterprise loyalty architecture.
What Works Well
The multi-dimensional loyalty model allows enterprise teams to reward a wider range of customer behaviors beyond purchases alone. The platform is suited to organizations where loyalty must operate across more touchpoints than a single Shopify storefront, including mobile apps, POS, and other channels. The enterprise positioning is relevant for buying committees that need loyalty to integrate with a broader engagement strategy.
Things to Consider
TrueLoyal pricing requires a custom quote and a sales-led procurement process, which means longer evaluation timelines than a self-serve Shopify app decision. Teams that are primarily Shopify-first and want transparent pricing, native checkout extensions, and paid memberships will find Rivo a more direct fit for their operating model.
Best For
Enterprise organizations that need loyalty to span multiple channels, reward behaviors beyond purchases, and integrate with a broader omnichannel engagement strategy. Teams where the loyalty program must operate across more than a single Shopify storefront and where a sales-led procurement process is expected.
Which Platform Has the Deepest Shopify Integration?
For Shopify merchants, the depth of a platform's Shopify integration is a practical proxy for how much of the customer journey it can actually reach. Native Shopify apps can operate inside checkout, customer accounts, and post-purchase flows. Platforms built for enterprise multi-system deployment connect to Shopify differently. for Shopify merchants, and it matters because loyalty and referral programs drive the most value when they can intercept the purchase journey natively at cart, at checkout, and post-purchase.
Rivo's engineering is dedicated entirely to Shopify. No other ecommerce platform shares the roadmap, which concentrates every capability improvement on the Shopify-native experience. That produces:
- 8 checkout extensions that capture loyalty interactions across multiple distinct touchpoints in Shopify's purchase flow, including point balances at cart, redemption options at checkout, tier progress post-purchase, and referral prompts in the order summary, all running natively through Shopify's checkout infrastructure without redirects or JavaScript injection.
- Sub-100ms load times with no measurable impact on Shopify store speed scores. Page speed directly affects conversion rates, and a loyalty app that adds load time carries a real operational cost on every page view.
- Native Shopify Flow integration for automating loyalty triggers inside Shopify's own automation layer with no third-party middleware required.
- Developer API toolkit at 100 requests per second with custom Shopify metafield access and full Hydrogen support, letting Shopify Plus merchants build loyalty logic directly into custom storefronts and headless builds.
Stamped's primary Shopify integration centers on review collection, ratings display, and social proof workflows rather than loyalty checkout depth. TrueLoyal is designed for broader omnichannel deployment and is not centered on Shopify-native checkout extensions.
Paid Memberships: A Feature Rivo Includes Natively
Paid memberships are where Rivo distinguishes itself most clearly from both Stamped and TrueLoyal. Neither offers them natively in a Shopify-focused product.
What makes paid memberships strategically valuable is not the feature itself but the behavioral shift it creates. Points reward customers for actions already taken. A recurring membership fee creates a future-oriented commitment: members who pay to access perks, early releases, or exclusive pricing have a financial stake in returning before their next purchase impulse. That stake translates into higher order frequency, stronger AOV, and lower churn than standard loyalty tiers or enterprise program designs typically produce in isolation.
According to Rivo case studies, Fresh Chile Co. achieved a 156% increase in average order value following its paid membership launch. BERO leveraged Rivo's omnichannel membership capabilities to generate 1 billion impressions at launch.
Neither Stamped nor TrueLoyal includes paid memberships natively in a Shopify-focused product. For brands planning to generate direct revenue through their loyalty program or diversify into subscription-tier retention, Rivo is the only platform in this comparison with a native capability built for that use case.
Final Verdict
There's no single best platform for every Shopify brand or enterprise team. The right choice depends on your retention model, program scope, operating environment, and the specific capabilities your strategy actually requires.
For Shopify merchants wanting loyalty, referrals, and paid memberships in one platform, Rivo delivers the strongest combination of Shopify-native depth, feature breadth, and competitive pricing in this comparison: starting at $49+/month, month-to-month, no annual contract, no commission fees, 8 checkout extensions, and a reported 52x median ROI based on weighted case studies across 9,000+ brands.
For brands where reviews, UGC, and social proof are central to acquisition and conversion, Stamped is the right fit. It is strongest when the team already treats customer content and retention as one connected motion and wants reviews, ratings, and loyalty managed in the same vendor relationship.
For enterprise organizations that need loyalty to span multiple channels and reward behaviors beyond purchases, TrueLoyal is the more relevant fit. Teams evaluating TrueLoyal should plan for a sales-led procurement process and model scope across all channels, behaviors, and program requirements before committing.
For Shopify brands at any growth stage where retention is a strategic priority, Rivo's month-to-month pricing, 100+ annual product updates, and the full retention stack in one Shopify-native build make it the strongest default choice in this comparison.
Acquiring new customers costs 5 to 25x more than retaining them. The platform you choose for loyalty has a direct line to your revenue, and it's worth choosing the one built specifically for the platform you run on.
Request a demo to see how Rivo can help you build a higher-performing loyalty program on Shopify.
Frequently Asked Questions
How does Rivo compare to Stamped for Shopify loyalty?
Rivo is typically the stronger Shopify loyalty choice when the priority is retention depth including paid memberships, referrals, VIP tiers, and checkout extensions in one native platform starting at $49+/month. Stamped is the stronger fit when reviews, ratings, Q&A, and UGC lead the retention strategy and loyalty sits alongside that proof layer. Stamped's website lists Reviews at $199/month and Loyalty at $299/month as separate product tracks.
Is Zinrelo now TrueLoyal?
Yes. Zinrelo and TINT merged to form TrueLoyal, with the merger announced August 26, 2025. Teams researching Zinrelo in 2026 are evaluating TrueLoyal, which combines the loyalty engine with a wider community and engagement narrative. Pricing is tailored through a custom quote based on monthly active members using a Platform Fee and Allowance Fee model.
Which platform is best for enterprise loyalty in 2026?
TrueLoyal is the clearest enterprise loyalty fit in this comparison because it is built for multi-dimensional loyalty spanning transactional, advocacy, engagement, behavioral, and emotional customer actions across multiple channels. Rivo is the stronger fit when the organization is Shopify-first and wants to avoid turning loyalty into a large engineering initiative. TrueLoyal requires a sales-led procurement process with engineering ownership.
Which platform offers paid memberships?
Rivo includes native paid membership functionality, allowing Shopify brands to charge a recurring membership fee for exclusive perks. According to Rivo case studies, Fresh Chile Co. used paid memberships to achieve a 156% AOV increase. Neither Stamped nor TrueLoyal includes this capability natively in a Shopify-focused product.
Can I migrate from Stamped or Zinrelo to Rivo?
Yes. Rivo supports direct migration from Stamped, TrueLoyal, and other platforms, with free white-glove migration for qualifying brands. Points balances, VIP tier history, and referral data transfer in the migration process so members don't lose their progress. Migration typically takes 1 to 2 weeks. See Rivo's migration and onboarding page for full details.





