Rivo vs Yotpo vs Joy Loyalty: Full Feature Comparison for Shopify

Rivo, Yotpo Loyalty, and Joy Loyalty are three popular options Shopify merchants evaluate when comparing loyalty apps in 2026, but they serve meaningfully different needs. Rivo is a Shopify-exclusive retention platform combining loyalty points, VIP tiers, referral programs, and paid memberships from $49/month on a month-to-month basis. Yotpo Loyalty is a multi-platform suite starting at $199/month, best suited for brands already using Yotpo Reviews or operating across Shopify, BigCommerce, and Magento. Joy Loyalty is the most accessible entry point at $24.99/month with a 150-order free plan, optimized for early-stage stores that prioritize support responsiveness and low upfront cost.

Based on our evaluation of pricing at real order volumes, feature depth, Shopify integration depth, and contract flexibility, Rivo leads on Shopify-native depth, feature breadth, and price-to-value for growing DTC brands. Yotpo Loyalty leads on multi-platform flexibility and ecosystem bundling for brands already invested in the Yotpo suite. Joy Loyalty leads on accessible entry pricing and merchant support ratings for stores under 2,000 orders per month.

If you're evaluating these three platforms, the decision comes down to platform, program scope, and budget. Picking the wrong one means paying for capabilities you already have, discovering a missing feature after committing, or outgrowing a pricing model that penalizes growth. This guide compares all three on pricing, Shopify integration depth, feature access by tier, and real merchant outcomes so you can decide without reading a dozen separate reviews.

Key Takeaways

• Rivo starts at $49/month with paid memberships, VIP tiers, referrals, and 50+ integrations features that become available at significantly higher price points on Yotpo Loyalty and require verification on Joy Loyalty.
• Joy Loyalty is the most affordable paid entry point at $24.99/month with a 150-order free plan the most generous free tier in this comparison and holds a 4.9/5 Shopify App Store rating from 1,643 reviews as of April 2026.
• Yotpo Loyalty's Gold plan starts at $199/month for 500 orders, with per-order overages of $0.08–$0.20 above the plan cap. Running it alongside Yotpo Reviews adds $79/month minimum, making $278/month the realistic entry point for both products.
• Only Rivo offers clearly defined native paid memberships a capability where customers pay a recurring fee for exclusive perks not included as a native feature on either Yotpo Loyalty or Joy Loyalty.
• Referral fraud prevention: Rivo includes 20+ built-in tools, the most comprehensive suite in this comparison.
• Yotpo announced the sunset of its Email and SMS products in December 2025. Merchants previously using Yotpo for messaging workflows will need a separate solution.
• Shopify App Store ratings as of April 2026: Rivo at 4.8/5 (1,355+ reviews), Joy Loyalty at 4.9/5 (1,643 reviews), Yotpo Loyalty at 4.7/5 (937+ reviews).

Why Merchants Compare Rivo, Yotpo, and Joy Loyalty

Most merchants reaching this comparison share common inflection points. They're hitting order volume thresholds where per-order pricing models become expensive, have discovered a missing feature after committing to a platform, or want to consolidate loyalty, referrals, and memberships under one tool rather than paying for several. Four scenarios drive most platform evaluations.

• Hitting overage billing surprises. Brands that built their first loyalty program on a per-order pricing model often find that costs scale faster than expected. Joy Loyalty's overage fees run $5–$15 per 100 additional orders above plan caps. Yotpo's overages run $0.08–$0.20 per order. Rivo's pricing is flat monthly with no per-order fees on any plan, giving brands a predictable retention budget that does not penalize growth.
• Wanting paid memberships. Brands that want to charge monthly or annual fees for exclusive perks free shipping, early access, member pricing discover that most loyalty platforms do not support this natively. Rivo is the only platform in this comparison with a clearly defined native paid membership product. According to Rivo case studies, Fresh Chile Co used Rivo paid memberships to achieve a 156% lift in member AOV.
• Needing deeper Shopify checkout integration. High-conversion brands need loyalty interactions embedded at the moment of purchase, not just on account pages or confirmation emails. Rivo offers 8 native checkout extensions the most in this comparison capturing loyalty touchpoints at cart, checkout, and post-purchase natively through Shopify's infrastructure. Neither Yotpo nor Joy specifies a comparable checkout extension count.
• Hitting the VIP tier pricing wall. Teams that built their first loyalty program on a starter plan eventually hit feature limits: order caps, missing VIP tiers, gated integrations. VIP tiers on Yotpo require the $199/month Gold plan. Joy unlocks VIP tiers at $129/month. Rivo includes VIP tiers from $49/month on a month-to-month basis with no annual contract required.

Rivo vs Yotpo vs Joy Loyalty: Feature-by-Feature Comparison

Here's how Rivo, Yotpo Loyalty, and Joy Loyalty compare across the features that matter most for Shopify merchants in 2026.

• Shopify-native: Rivo is fully Shopify-exclusive. Yotpo Loyalty is multi-platform across Shopify, BigCommerce, Magento, and WooCommerce. Joy Loyalty is Shopify-focused.
• Free plan: Rivo supports up to 200 orders. Yotpo Loyalty supports up to 100 orders. Joy Loyalty supports up to 150 orders.
• Paid entry tier: Rivo at $49/month. Joy Loyalty at $24.99/month. Yotpo Loyalty at $199/month (Gold).
• VIP tiers: Rivo from $49/month. Joy Loyalty from $129/month (Advanced). Yotpo Loyalty from $199/month (Gold).
• Loyalty points: All three platforms offer loyalty points programs.
• Referral programs: All three platforms offer referral programs. Rivo includes 20+ fraud prevention tools. Yotpo Loyalty and Joy Loyalty include standard fraud controls.
• Paid memberships: Rivo only, as a clearly defined native feature. Membership features are present on Yotpo and Joy listings verify paid subscription mechanics directly with each vendor.
• Checkout extensions: Rivo at 8, the most in this comparison. Yotpo Loyalty and Joy Loyalty do not publicly specify a checkout extension count.
• Integrations: Rivo at 50+. Yotpo Loyalty at 30+. Joy Loyalty at 30+.
• API access: Rivo from $499/month at up to 100 req/sec (default 6 req/sec). Yotpo Loyalty at Premium tier and above. Joy Loyalty at standard access.
• Apple/Google Wallet passes: Rivo yes. Yotpo Loyalty yes. Joy Loyalty not specified.
• Shopify POS integration: Rivo yes. Yotpo Loyalty yes. Joy Loyalty from Advanced tier ($129/month).
• Contract terms: Rivo month-to-month on all plans. Joy Loyalty month-to-month. Yotpo Loyalty contract terms for enterprise tiers should be confirmed directly with sales.
• Pricing model: Rivo flat monthly, no overages. Joy Loyalty per-order overages ($5–$15 per 100 orders). Yotpo Loyalty per-order overages ($0.08–$0.20 per order).
• Product update pace: Rivo ships 100+ updates per year, per Rivo. Yotpo Loyalty and Joy Loyalty do not publicly specify update frequency.
• White-glove migration: Rivo for qualifying brands. Yotpo Loyalty and Joy Loyalty offer standard migration support.
• Sub-100ms load times: Rivo confirmed, per Rivo. Yotpo Loyalty and Joy Loyalty not specified.
• Bootstrapped/independent: Rivo is 100% bootstrapped with no venture capital. Yotpo Loyalty and Joy Loyalty are not independently bootstrapped.
• Shopify App Store rating (April 2026): Rivo at 4.8/5 (1,355+ reviews). Joy Loyalty at 4.9/5 (1,643 reviews). Yotpo Loyalty at 4.7/5 (937+ reviews).

Pricing Comparison

Pricing is where the three platforms diverge most sharply, especially when overages, contract terms, and VIP tier access are factored in. The headline monthly fee alone is rarely the full picture.

Rivo Pricing

Rivo's Free plan is $0/month for up to 200 orders and includes core loyalty and referral features. The Scale plan is $49/month for up to 1,500 orders and adds full loyalty, referrals, VIP tiers, and 50+ integrations. The Plus plan is $499/month for up to 2,500 orders and unlocks 8 checkout extensions, API access at up to 100 requests per second, paid memberships, and advanced analytics. Enterprise pricing is custom for unlimited orders.

One pricing consideration worth noting: the jump from $49 to $499 has no mid-tier, which creates a gap for brands processing between 1,500 and 2,500 orders monthly. Current plans should be confirmed at Rivo pricing. All plans are month-to-month with no annual contract required and no per-order overage fees on any plan.

Yotpo Loyalty Pricing

Yotpo Loyalty's free plan is $0/month for stores with fewer than 100 monthly orders. The Gold plan is $199/month for up to 500 orders, unlocking VIP tiers, referral programs, advanced integrations, and API access. Usage pricing applies above 500 orders per month, listed at $0.08–$0.20 per order depending on volume. Plans above Gold (Premium and Enterprise) are custom contact Yotpo sales directly for pricing and contract terms.

Because Yotpo prices each product separately, the realistic entry point for merchants using both Yotpo Reviews and Yotpo Loyalty is higher than the loyalty module alone. Yotpo Reviews starts at $79/month, putting the combined minimum spend at $278/month. Enterprise brands bundling Reviews, Loyalty, and Subscriptions can reach $2,000–$5,000+/month in combined module costs. Confirm all terms directly before committing.

Joy Loyalty Pricing

Joy Loyalty's Starter plan is $0/month for up to 150 orders, the most generous free tier in this comparison. The Essential plan is $24.99/month for up to 500 orders. The Advanced plan is $129/month for up to 2,000 orders, unlocking VIP tiers and Shopify POS. The Ultimate plan is $499/month for up to 7,000 orders. Overage fees range from $5 to $15 per 100 additional orders depending on the plan tier.

The overage structure means costs scale with order volume. A store on the Essential plan ($24.99/month, 500-order cap) processing 1,000 orders pays approximately $75/month in overages at the $15/100-order rate, bringing the real monthly cost to around $100 near the Advanced plan price without the Advanced feature set. All plans are month-to-month with no annual contract required.

TCO at Scale: What You Actually Pay

At the entry tier, Rivo ($49/month, no overages) covers the full retention stack including loyalty points, VIP tiers, referrals, and paid memberships features that require higher-tier plans or separate tools on the other platforms. Yotpo Loyalty's Gold plan at $199/month is the most expensive paid entry point in this comparison, and per-order overages add cost as volume grows. Joy Loyalty's overage model means a store processing 2x its plan cap pays meaningfully more than the advertised monthly price. Rivo and Joy Loyalty both offer month-to-month billing on all plans. Yotpo Loyalty contract terms for plans above Gold are not clearly stated publicly confirm directly with their sales team before committing.

Platform Reviews

Rivo: The Retention Platform Built for Shopify

Rivo is a retention platform built for Shopify, not a general-purpose loyalty tool that happens to support Shopify. Every feature, every checkout extension, and every integration is purpose-built for the Shopify stack, which means Rivo can go deeper on native integrations than multi-platform competitors.

According to Rivo, over 9,000 Shopify brands use the platform to convert one-time buyers into repeat customers. Rivo reports having driven more than $1.5B in revenue through its loyalty, referral, and membership programs, with a weighted median ROI of 52x across its merchant base and 100+ product updates shipping per year.

Rivo is 100% bootstrapped with zero venture capital, which has a practical implication for customers: pricing decisions are customer-first rather than investor-driven. No board targets. No acquisition integration challenges. That structure shows in the monthly billing model and the weekly shipping cadence.

Key Features

• Native paid memberships recurring membership fees for exclusive perks unique to Rivo in this comparison as a clearly defined, dedicated product.
• 8 checkout extensions on the Plus plan ($499/month), capturing loyalty interactions at the exact moment of purchase inside the Shopify checkout flow, the most in this comparison.
• Loyalty points and referral programs available on all paid plans, including the $49/month Scale entry tier.
• Up to 5 configurable VIP tiers starting at $49/month, per Rivo platform data.
• 50+ integrations covering email, SMS, subscriptions, review platforms, and more, including Klaviyo, Attentive, Recharge, Gorgias, and Okendo.
• 20+ referral fraud prevention tools covering IP abuse, self-referrals, and suspicious payout pattern flagging the most comprehensive suite in this comparison.
• Sub-100ms load times with no site speed impact, per Rivo.
• Developer API toolkit at up to 100 requests per second with custom Shopify metafield access, available from $499/month.
• Free white-glove migration for qualifying brands switching from Yotpo, Joy Loyalty, or other platforms.

What Works Well

Rivo is Shopify-exclusive with the deepest native checkout integration in this comparison. Paid memberships are available as a native feature, not offered as a clearly defined product on either competing platform. The referral fraud prevention suite includes 20+ tools, the strongest in this comparison. According to Rivo, the platform ships 100+ product updates per year, the fastest documented innovation pace in this category. Sub-100ms load times mean no performance penalty on storefront speed. Month-to-month pricing with no annual contract and no overage fees on any plan.

Things to Consider

The jump from $49/month to $499/month has no mid-tier, which creates a pricing gap for brands processing between 1,500 and 2,500 orders monthly. Rivo is Shopify-only and is not an option for multi-platform merchants or stores on WooCommerce, BigCommerce, or Magento.

Best For

Growing Shopify brands processing 400+ orders per month that want VIP tiers, referrals, and loyalty from $49/month. Especially strong for brands planning to launch a paid membership program alongside traditional loyalty, merchants who need checkout extensions that capture loyalty interactions at the point of purchase, and Shopify Plus brands that want native checkout customization that multi-platform competitors are structured differently to provide.

According to Rivo case studies, HexClad achieved 92x referral ROI and $450K in referral revenue within 90 days. OSEA Malibu reached a 77% repeat purchase rate among loyalty redeemers. Fresh Chile Co saw a 156% AOV increase from its paid membership program. BERO generated 1 billion impressions via omnichannel membership.

Yotpo Loyalty

Yotpo Loyalty is the loyalty module within Yotpo's broader ecommerce marketing suite, which also includes Reviews and Subscriptions. Yotpo acquired Swell Rewards in 2018 and rebranded it as Yotpo Loyalty, making it one of the longer-standing loyalty products in the Shopify ecosystem. It holds a 4.7/5 rating from 937+ reviews on the Shopify App Store as of April 2026.

Yotpo's strongest differentiator is its multi-platform architecture and ecosystem bundling. The platform supports Shopify, BigCommerce, Magento, and WooCommerce from a single admin, and merchants already running Yotpo Reviews benefit from shared customer data, unified analytics, and one support relationship for both products. Following Yotpo's announced December 2025 sunset of its Email and SMS products, the platform now focuses on Reviews and Loyalty merchants relying on Yotpo for messaging workflows will need a separate tool.

Key Features

• Multi-platform architecture Shopify, BigCommerce, Magento, and WooCommerce from a single admin.
• 19+ out-of-the-box earning campaign types purchases, social follows, product reviews, account registration, birthdays, and more.
• Apple Wallet and Google Pay digital loyalty card passes with geo-based push notifications for physical retail.
• Shopify POS sync for omnichannel loyalty touchpoints.
• Reviews and loyalty in a single vendor relationship shared customer data and unified analytics.
• Dedicated customer success manager at Premium and enterprise tiers.
• Full API access at higher tiers for custom integrations.

What Works Well

Multi-platform loyalty from one program is a genuine advantage for omnichannel retailers on Shopify, BigCommerce, and Magento simultaneously. Reviews and loyalty under one vendor simplifies procurement and data sharing for brands already on Yotpo Reviews. Apple Wallet and Google Pay digital pass support bridges physical and digital loyalty touchpoints. The 19+ pre-built campaign types cover a wide range of earning scenarios without custom development. Dedicated CSM support at Premium tier provides strategic program guidance beyond basic onboarding.

Things to Consider

Gold plan starts at $199/month four times the cost of Rivo's Scale plan for comparable order volume. Per-order overages of $0.08–$0.20 apply above the plan cap, adding variable cost as order volume grows. Paid membership functionality as a clearly defined native product is not available. Multi-platform architecture means engineering resources are distributed across platforms, resulting in a different depth of Shopify-native checkout integration compared to Shopify-exclusive platforms. Yotpo Email and SMS were sunset in December 2025, requiring a separate messaging tool. Contract terms for plans above Gold are not clearly stated publicly confirm before committing.

Best For

Mid-market and enterprise brands already running Yotpo Reviews where bundling loyalty into the same contract simplifies procurement and data sharing. Retailers operating loyalty programs across Shopify, BigCommerce, and Magento simultaneously will find Yotpo Loyalty's multi-platform architecture is well-suited to that use case. Omnichannel brands with physical retail locations who want Apple Wallet and Google Pay loyalty passes alongside in-store POS sync.

Joy Loyalty

Joy Loyalty is a Shopify rewards app launched in 2021 that holds a 4.9/5 rating from 1,643 reviews on the Shopify App Store as of April 2026 the highest merchant satisfaction score in this comparison. Its rating is driven in large part by a 24/7 live chat support team that responds in under one minute, making it a standout for operators who prioritize responsive support over deep feature complexity.

Joy's pricing model is structured around monthly order caps with overage fees: the Starter plan is free for 150 orders/month, the Essential plan is $24.99/month for 500 orders, the Advanced plan is $129/month for 2,000 orders, and the Ultimate plan is $499/month for 7,000 orders. Overage fees range from $5 to $15 per 100 additional orders depending on the plan tier.

Key Features

• 150-order free plan most generous free tier of the three platforms.
• 24/7 live chat support with under-one-minute average response time.
• Points programs, referrals, and VIP tiers across all plans (VIP from $129/month).
• 30+ integrations across all paid tiers Klaviyo, Shopify Flow, and Shopify POS.
• Transparent overage fee structure clearly communicated at each plan level.
• Shopify POS integration available from the Advanced tier ($129/month).

What Works Well

The 150-order free plan is the most generous starting point in this comparison, extending the pilot window for stores testing loyalty before committing to a paid plan. The 4.9/5 App Store rating and under-one-minute support response time reflect a platform built around accessible setup and fast issue resolution. At $24.99/month, the Essential plan is the lowest paid entry price of the three. Transparent overage pricing at each tier allows merchants to calculate realistic monthly cost before signing up. The 30+ integrations are available across all paid plans, not gated behind higher tiers.

Things to Consider

VIP tiers require the Advanced plan at $129/month the mid-tier price point sits between Rivo's $49/month and Yotpo's $199/month for this specific feature. Per-order overages add variable cost as order volume grows past plan caps. Shopify POS integration requires the Advanced tier. Checkout extension count is not publicly specified.

Best For

New Shopify stores testing loyalty for the first time who want the most accessible entry price and a high-rated support experience. Budget-conscious brands under 2,000 orders per month where Joy's Essential ($24.99/month) and Advanced ($129/month) plans offer a feature-complete experience at accessible pricing. Merchants managing a store without a dedicated tech team who need fast, reliable support during peak sales periods.

Which Platform Has the Deepest Shopify Integration?

Shopify integration depth is the most concrete technical differentiator in this comparison, and it matters because loyalty and referral programs drive the most value when they can intercept the purchase journey natively at cart, at checkout, and post-purchase.

Rivo is the only Shopify-exclusive platform here. Every engineering resource goes into deepening the Shopify-native experience, with no BigCommerce, WooCommerce, or multi-platform roadmap competing for development cycles. According to Rivo, that focus produces:

• 8 checkout extensions that capture loyalty interactions across multiple distinct touchpoints in Shopify's purchase flow, including point balances at cart, redemption options at checkout, tier progress post-purchase, and referral prompts in the order summary all running natively through Shopify's checkout infrastructure without redirects or JavaScript injection.
• Sub-100ms load times with no measurable impact on Shopify store speed scores, meaningful because page speed directly affects conversion rates, and a loyalty app that adds load time has a real operational cost on every page view.
• Native Shopify Flow integration for automating loyalty triggers inside Shopify's own automation layer with no third-party middleware required.
• Developer API toolkit at up to 100 requests per second with custom Shopify metafield access, letting Shopify Plus merchants build loyalty logic directly into custom storefronts and headless builds without workarounds.

Yotpo Loyalty builds for multiple ecommerce platforms, which means engineering resources are distributed across them a structural difference from Rivo's approach that affects how deeply Shopify-specific features can be built. Joy Loyalty is Shopify-focused but does not publicly specify a checkout extension count or load time benchmark.

Paid Memberships: A Feature Category Rivo Owns

Among the three platforms in this comparison, Rivo is the only one with a clearly defined, dedicated paid membership product a fundamentally different retention model from points-based loyalty.

Where points reward past purchases, paid memberships create a financial commitment that drives repeat purchasing before the transaction happens. Customers who pay a recurring membership fee have an incentive to use it, which means higher purchase frequency, higher AOV, and lower churn similar to how Amazon Prime or Costco operates, applied to a Shopify brand.

According to Rivo case studies, Fresh Chile Co achieved a 156% increase in average order value following the paid membership launch. BERO leveraged Rivo's omnichannel membership program to generate 1 billion impressions at launch.

Yotpo Loyalty and Joy Loyalty both list membership-related features on their Shopify App Store pages. However, the paid subscription mechanic that Rivo enables where customers pay a recurring fee to join a premium tier with exclusive perks is a distinct Rivo differentiator. For brands planning to build a subscription-tier revenue stream alongside traditional loyalty, Rivo is the platform in this comparison with a native, clearly defined capability built for that use case.

Final Verdict

There's no single best platform for every Shopify brand. The right choice depends on your platform, program scope, budget, and the specific capabilities your retention strategy actually requires.

For Shopify merchants wanting loyalty, referrals, and paid memberships in one platform, Rivo delivers the strongest combination of Shopify-native depth, feature breadth, and competitive pricing in this comparison: $49/month, month-to-month, no annual contract, no overage fees, 8 checkout extensions, and a 52x weighted median ROI across 9,000+ brands, according to Rivo.

For brands already in the Yotpo ecosystem, Yotpo Loyalty makes operational sense. If you're running Yotpo Reviews, bundling loyalty into the same contract has real advantages shared data, unified analytics, and a single support team. For retailers operating across Shopify, BigCommerce, and Magento simultaneously, Yotpo Loyalty's multi-platform architecture is the only option in this comparison built for that use case. Go in with clear eyes on pricing and contract terms.

For early-stage stores and budget-first buyers, Joy Loyalty is the right starting point. The 150-order free plan is the most generous in this comparison. At $24.99/month, it offers the lowest paid entry price. The 4.9/5 App Store rating is the highest. Support responds in under one minute. As order volumes grow past plan caps, the per-order overage math is worth monitoring against flat-fee alternatives.

For Shopify brands at any growth stage where retention is a strategic priority, Rivo's month-to-month pricing, 100+ annual product updates, and the full retention stack in one Shopify-native build make it the strongest default choice in this comparison.

Acquiring new customers costs 5 to 25x more than retaining them. The platform you choose for loyalty has a direct line to your revenue, and it's worth choosing the one built specifically for the platform you run on.

Request a demo to see how Rivo can help you build a higher-performing loyalty program on Shopify.

Frequently Asked Questions

What is the difference between Rivo, Yotpo Loyalty, and Joy Loyalty?

Rivo is a Shopify-exclusive retention platform offering loyalty points, VIP tiers, referral programs, and paid memberships in one app from $49/month on a month-to-month basis. Yotpo Loyalty is the loyalty module within Yotpo's broader suite, supporting Shopify, BigCommerce, Magento, and WooCommerce, with its Gold plan starting at $199/month. Joy Loyalty is a Shopify-focused rewards app starting at $24.99/month with a 150-order free plan and the highest App Store rating in this comparison at 4.9/5. The key differentiators are platform exclusivity, pricing model, VIP tier access, and paid membership capability.

Which platform offers paid memberships?

Rivo is the only platform in this comparison with a clearly defined native paid membership product. This allows Shopify brands to charge a recurring membership fee for exclusive perks, creating a separate revenue stream alongside traditional points-based loyalty. According to Rivo case studies, Fresh Chile Co used Rivo's paid membership feature to achieve a 156% AOV increase among paid members. Yotpo Loyalty and Joy Loyalty list membership-related features on their Shopify App Store pages verify paid subscription mechanics directly with each vendor.

Does Rivo have a free plan?

Yes. Rivo offers a free plan for Shopify merchants processing up to 200 orders per month. Paid plans begin at $49/month for VIP tiers and scale to $499/month for high-volume brands. Unlike Yotpo Loyalty and Joy Loyalty, Rivo's paid plans include no per-order overage fees pricing is flat monthly regardless of order volume.

What happened to Yotpo Email and SMS?

Yotpo announced the sunset of its Email and SMS products in December 2025, refocusing the platform on Reviews and Loyalty. Merchants previously relying on Yotpo for email or SMS marketing workflows need a separate solution. Tools like Klaviyo, Postscript, or Attentive are commonly used alongside Yotpo Loyalty by enterprise Shopify brands.

Can I switch from Yotpo or Joy Loyalty to Rivo?

Yes. Rivo offers free white-glove migration for qualifying brands switching from competitors including Yotpo Loyalty and Joy Loyalty. The migration covers existing customer points balances, VIP tier status, and referral program history, minimizing disruption to active loyalty members during the transition. Migration for qualifying brands typically takes 1 to 2 weeks.