Choosing a loyalty app means comparing order allowances, feature access, and the products your store actually needs. Yotpo and BON Loyalty both offer points, referrals, and VIP tiers, with different plan requirements. According to Deloitte's 2025 Consumer Loyalty Program Survey, 72% of consumers say loyalty programs make them more likely to spend with their preferred brand. That is a consumer survey finding, not a measure of merchants' software spending.
The Yotpo vs BON Loyalty breakdown works through how each platform structures points, referrals, VIP tiers, pricing, and integrations, using each vendor's own published plans and current Shopify App Store listings. For merchants whose retention plan extends beyond points and referrals, a modern retention platform built for Shopify Plus, such as Rivo, offers loyalty, accounts, memberships, and cashback through product-specific plans and custom combinations, a point the final section returns to after the Yotpo vs BON Loyalty comparison.
TechnologyChecker's October 2026 dataset places Yotpo at 7.71% and BON at 3.49% of its tracked Loyalty & Rewards category. These are tracked-domain shares, not revenue shares or Shopify App Store rankings.
Prices and ratings below were checked on October 26, 2026.
Key Takeaways
- Yotpo Loyalty's free plan covers basic points and referrals, while its Pro plan starts at $199 per month and scales with order volume, per Yotpo's own pricing page.
- Both apps gate VIP tiers behind higher-cost plans: Yotpo Premium requires a custom quote, and BON Loyalty's Growth plan starts at $129 per month.
- Yotpo sells Loyalty separately or alongside Reviews. Its standalone Email and SMS products have been decommissioned.
- The global loyalty-management software segment held a 58.2% revenue share of the loyalty-management market in 2025, according to Grand View Research. This does not quantify individual merchants’ loyalty-app budgets.
- Merchants weighing Yotpo against BON Loyalty should compare order-volume caps against feature depth, and note that BON Growth and Plus list unlimited monthly orders.
Yotpo vs BON Loyalty at a Glance
The following comparison distinguishes loyalty-app subscriptions from broader product packages.
- Entry pricing and free plans: The Rivo app listing includes a free plan for up to 200 orders and Essential at $15/month for up to 500. BON's app listing includes a free tier for 150 orders and paid plans from $15/month. Yotpo's app listing limits its free tier to stores with fewer than 100 monthly orders; Pro starts at $199/month.
- Program scope: All three offer points, referrals, and VIP tiers, with plan restrictions. Rivo's broader Accounts, Memberships, and Cashback products require a separate scope and pricing check. BON's free tier covers points and referrals; VIP tiers start on Growth.
- VIP tiers: Rivo's app listing includes VIP tiers on Scale at $49/month. BON lists them on Growth at $129/month. Yotpo lists them on custom-priced Premium.
- Platform coverage: Rivo and BON focus on Shopify and support Shopify POS. BON lists Hydrogen support on its custom Plus plan. Yotpo's platform documentation distinguishes Shopify and BigCommerce integrations from generic integrations for other platforms.
- Integrations: Integration availability depends on product, plan, and implementation. Do not assume every catalog integration is included on every paid plan.
- Shopify ratings: Rivo displayed 4.7/5 from 1,439 reviews, BON 5.0/5 from 1,972, and Yotpo Loyalty 4.7/5 from 970 on the date checked. Ratings can change.
- Custom options: All three offer higher-tier or customized arrangements. Compare the written scope and total price.
Core Loyalty Mechanics: Points, Rewards, and Program Rules
How Yotpo's Points and Rewards Program Works
Per Yotpo's own loyalty FAQ, the platform allows brands to incentivize and reward customer behavior with points, tiers, and referrals. Customers earn points for actions such as making purchases, creating an account, referring friends, engaging socially, leaving reviews, and signing up for SMS, then redeem those points for rewards.
Yotpo's Loyalty pricing FAQ confirms basic points, referrals, fraud prevention, and dashboards on Free. Its Shopify listing adds the order-eligibility restriction noted above.
Pro expands earning and redemption options. Yotpo also documents Shopify POS integration for in-store earning and redemption. Confirm plan eligibility and supported reward types. Its marketing pages mention wallet passes, but their implementation and plan inclusion should be confirmed before treating them as a standard Pro feature.
How BON Loyalty's Points and Rewards Program Works
BON Loyalty describes itself, in its own setup documentation, as an app that helps merchants build a point-based loyalty program where customers earn points for signing up, shopping, or referring friends, then redeem points for discounts, free shipping, or free products. The app works across both online storefronts and in-store POS systems, per BON Loyalty's documentation.
BON’s general settings guide covers activation, language, and point branding. Point expiration requires Starter or higher.
Referral Programs and Customer Acquisition
Both platforms include referrals in their free offerings. BON explicitly lists an Anti-Cheat referral program; that does not establish a comprehensive fraud-protection feature covering every point redemption. Its referral update also documents reward revocation when the referred first order is cancelled or refunded. Review the supported checks and reward conditions when configuring either program.
VIP Tiers, Branding, and On-Site Customization
Yotpo's Premium plan adds VIP tiers and more advanced campaign, customization, and support options, with pricing by quote.
BON's plan selection guide describes Growth's VIP and B2B tiers, streak-purchase rewards, product-page points display, and custom CSS. A dedicated loyalty page is available from Starter. Basic adds POS rewards, bonus-point campaigns, multilingual display, and analytics.
Pricing Structure and Total Cost of Ownership
Yotpo's Order-Based Pricing
Yotpo Loyalty Pro starts at $199/month. Its website calculator includes 500 orders, then displays $0.20 per order for orders 501–1,000, $0.10 for 1,001–3,000, and $0.05 for 3,001–10,000. Do not extrapolate that last rate beyond the displayed range. The Shopify listing quotes a different usage-rate range, so confirm the applicable schedule in the subscription agreement. Premium and Enterprise are custom-quoted.
Yotpo currently offers Reviews, Loyalty, and Discover. Its decommissioning notice confirms that the standalone SMS product is no longer active. Additional products are optional rather than a prerequisite for a points program.
BON Loyalty's Order Allowances
BON's pricing page lists Free for 150 monthly orders, Starter at $15/month for 300, Basic at $29/month for 500, Growth at $129/month with unlimited orders, and custom-priced Plus with unlimited orders. Its lower tiers have order allowances, while the upper tiers remove those limits.
Integration Ecosystem and Tech Stack Compatibility
Yotpo lists Klaviyo, Recharge, and ShoppingGives among its loyalty integrations. Confirm the product and plan requirements for each connection rather than applying one Pro+ label to its entire integration catalog.
BON's Starter plan already includes Klaviyo and product-review integrations. Basic expands integration access and adds POS rewards. BON's product changelog confirms Klaviyo Customer Hub and Shopify Sidekick support; their presence does not establish identical plan availability for every integration.
Analytics and Performance Tracking
Yotpo publishes specific metrics in its dashboard documentation, including participation, repeat purchase rate, average order value, and comparisons between redeeming and non-redeeming customers.
BON lists performance analytics on Basic. Its analytics documentation describes influenced revenue and referral reporting. Compare metric definitions as well as feature availability; attributed or influenced revenue does not by itself establish incremental profit.
Where Yotpo and BON Loyalty Fit for Shopify Merchants
Yotpo Loyalty can be purchased independently and connected to Reviews or external marketing tools. Its former standalone SMS product should not be part of a current buying comparison.
BON is Shopify-focused, but its Plus plan documents API access, a development toolkit, and Hydrogen support. A Shopify focus alone does not establish that a separate mobile storefront is impossible; confirm the proposed implementation with BON.
Both platforms cover points, referrals, and VIP programs at different plan levels. Merchants also evaluating customer accounts, paid memberships, or cashback should compare each vendor's documented capabilities, required products, and implementation scope.
Beyond Loyalty Points: How Rivo Approaches Shopify Retention
Rivo is a modern retention platform built for Shopify Plus that combines Loyalty, Accounts, Memberships, Cashback, Referrals, Wallet Passes, Store Credit, and Wishlists in one system, rather than treating loyalty as a standalone app. Rivo supports points, VIP tiers, and reporting. Checkout functionality depends on the Rivo product, plan, and Shopify setup. Rivo's product pricing lists Cashback from $199/month, Accounts from $499/month, and custom combinations. Those are distinct from the loyalty-app plans above.
Rivo's Analytics Home dashboard tracks Rivo-attributed revenue, customer lifetime value, repeat order rate, and ROI in one place, and compares redeemer versus non-member performance alongside account-enabled versus disabled customer performance, without switching between separate tools for loyalty, referrals, and accounts.
Rivo’s HexClad case study reports more than $450,000 in referral revenue during the first 90 days. It attributes a statement about referred-customer LTV being more than $100 higher than typical customers to Director of Retention Andrew Windle. These are reported results for this customer, not a guarantee for other merchants.
For merchants currently running Yotpo and evaluating a switch, Rivo documents direct migration support from several competing platforms, including Yotpo, Smile.io, Stamped, Loyalty Lion, Growave, Rise, and Inveterate. Rivo reports serving thousands of Shopify brands on its partner page.
Request a demo to see how Rivo's retention platform fits alongside (or in place of) a standalone loyalty app.
Frequently Asked Questions
What is the difference between Yotpo and BON Loyalty?
Yotpo offers a loyalty product that can connect with its Reviews product and external tools. BON is Shopify-focused. Their entry prices, order allowances, integrations, and advanced features differ; compare the specific plans rather than assuming either requires a full product suite.
How much does Yotpo Loyalty cost?
Yotpo offers Free and Pro from $199/month, with usage charges beyond the included allowance. Premium and Enterprise require quotes. Confirm the applicable usage schedule because the website calculator and Shopify listing differ.
How much does BON Loyalty cost?
Paid plans start at $15/month. The pricing section above lists the monthly tiers and allowances; Growth and Plus have unlimited monthly orders.
Do Yotpo and BON Loyalty both offer free plans?
Yes. Yotpo's Shopify listing restricts Free to stores with fewer than 100 monthly orders, while BON's Free plan permits up to 150. Each has feature limitations.
Do Yotpo and BON Loyalty integrate with Klaviyo?
Yes. Yotpo lists Klaviyo on Pro, while BON includes it from Starter, rather than requiring Basic. Confirm the specific data and workflows supported by each integration.
