Rivo vs BON Loyalty vs Marsello is a comparison that covers three distinct approaches to Shopify loyalty, and the right answer depends on how your brand plans to grow repeat revenue. Rivo says it has driven $1.5B+ in revenue through the platform and is used by over 9,000 Shopify brands, making it the strongest fit for Shopify brands that want loyalty, referrals, paid memberships, and customer accounts in one retention platform. BON Loyalty is the strongest fit for merchants that want an accessible multilingual loyalty launch with a familiar points-and-rewards structure. Marsello is the strongest fit for omnichannel retailers that need loyalty connected to POS, email, SMS, and wallet passes in one workflow.
This guide breaks down the comparison the way Shopify merchants actually evaluate these platforms in 2026: by pricing shape, retention depth, and the operating model each one is designed to support. The short version is that Rivo is the retention platform built for Shopify with the broadest path from points to paid memberships, customer accounts, and checkout depth. BON Loyalty is the clearest fit when the priority is a fast, globally accessible loyalty launch. Marsello is the clearest fit when loyalty needs to coordinate with in-store retail and lifecycle messaging from the same platform.
Key Takeaways
- Rivo is the strongest fit for Shopify brands that want loyalty, referrals, paid memberships, customer accounts, and checkout extensions connected in one Shopify-native retention platform.
- Rivo delivers depth across 150+ features, 50+ integrations, 8 checkout extensions, sub-100ms load times, and 100+ product updates per year, all from a 100% bootstrapped, zero-venture-capital company.
- BON Loyalty is the clearest fit for merchants that want an accessible multilingual points-and-rewards launch with POS support and a predictable pricing ladder.
- Marsello is the specialist choice for omnichannel retailers that need loyalty, email, SMS, wallet passes, and RFM segmentation organized around both ecommerce and in-store activity.
- Entry pricing varies meaningfully across the three platforms: Rivo's Essential plan starts at $15/month, BON Loyalty's Basic plan starts at $29/month, and Marsello's Loyalty Launch plan starts at $60/month after a 14-day free trial.
- For brands optimizing customer lifetime value, Rivo stands out because it expands beyond points into memberships, accounts, checkout, and developer tooling in one connected stack.
Rivo vs BON Loyalty vs Marsello: Quick Verdict
Rivo vs BON Loyalty vs Marsello comes down to the operating model each platform is built to support. Rivo is the best fit for Shopify-native retention depth. BON Loyalty is the best fit for accessible multilingual loyalty. Marsello is the best fit for omnichannel retail with messaging and POS.
- Choose Rivo if you want loyalty, referrals, memberships, accounts, POS, and checkout to live in one Shopify-native retention platform.
- Choose BON Loyalty if you want a fast, multilingual points-and-rewards launch with POS support and a clear pricing ladder.
- Choose Marsello if you run omnichannel retail and need loyalty, email, SMS, wallet passes, and segmentation to work together.
- Choose based on the retention model because Shopify-native depth, multilingual accessibility, and omnichannel retail coordination solve different retention problems.
Quick Overview
Rivo is the retention platform built for Shopify: loyalty, referrals, memberships, and accounts in one Shopify-native platform. It is also the first open platform for Shopify loyalty, with a Developer Toolkit, 20+ fraud prevention tools, 8 checkout extensions, 50+ integrations, and paid memberships that help brands convert one-time buyers into repeat customers.
BON Loyalty is a points-and-rewards platform for Shopify merchants that want referrals, VIP tiers, POS support, and multilingual storefront accessibility in a familiar loyalty structure. It is the natural fit when the goal is a fast, globally accessible launch built around classic earn-and-redeem mechanics.
Marsello is an omnichannel retail platform for merchants that want loyalty, POS connectivity, wallet passes, email, SMS, and RFM segmentation organized around both ecommerce and in-store customer activity. It is the best match when physical retail workflows are as important as online points and rewards.
Why Compare BON Loyalty and Marsello?
Teams start this comparison because they need to understand which retention model fits their store before committing to a platform, a migration, and the operational overhead that comes with both. They are not looking for three apps with the same feature list. They are trying to solve one of three problems:
- Build a deeper Shopify-native retention system that connects loyalty, memberships, customer accounts, and checkout without managing separate tools.
- Launch a globally accessible loyalty program quickly with multilingual support, POS rewards, and a pricing ladder that scales predictably.
- Connect loyalty to in-store retail, lifecycle messaging, and segmentation in one omnichannel operating system.
That is why loyalty platform decisions get more complex than they first appear. A basic points widget can look affordable at launch but become expensive when order volume grows, features get gated, or the program needs to expand into memberships or checkout. A multilingual-first tool can be exactly right for an international brand but too narrow for a DTC team building toward deeper Shopify retention. An omnichannel platform can be the perfect fit for a retail operator but more than a Shopify-only brand needs to manage day to day.
For this shortlist, the jobs break down clearly:
- Rivo is for brands that want loyalty connected to referrals, memberships, accounts, POS, and checkout in one Shopify-native platform.
- BON Loyalty is for merchants that want a fast, multilingual points-and-rewards launch with POS support and predictable tier-based pricing.
- Marsello is for omnichannel retailers that want loyalty, email, SMS, wallet passes, and segmentation working together across ecommerce and physical store locations.
Rivo vs BON Loyalty vs Marsello: Feature Comparison
Here is how Rivo, BON Loyalty, and Marsello compare across the features that matter most for Shopify merchants in 2026.
Best-fit positioning
- Rivo: Shopify-native retention platform
- BON Loyalty: Accessible multilingual loyalty and rewards platform
- Marsello: Omnichannel retail and POS-led loyalty platform
Core model
- Rivo: Loyalty, referrals, memberships, accounts
- BON Loyalty: Points, referrals, VIP tiers, multilingual rewards
- Marsello: Loyalty, POS, email, SMS, wallet passes, and segmentation
Starting price
- Rivo: Free plan up to 200 monthly orders; Essential at $15/month; Scale at $49/month (usage-based by order volume); Plus at $499/month
- BON Loyalty: Free plan up to 150 monthly orders; Basic at $29/month; Growth at $129/month; Plus at $499/month
- Marsello: 14-day free trial; Loyalty Launch at $60/month; Loyalty Accelerate at $120/month
POS support
- Rivo: Shopify-native stack with Shopify POS integration
- BON Loyalty: Shopify POS and in-store rewards listed on app page
- Marsello: POS connectivity is a core part of the product story across ecommerce and in-store workflows
Checkout support
- Rivo: 8 checkout extensions, built natively for Shopify's checkout flow, available on Plus plan
- BON Loyalty: Points at checkout on Shopify Plus listed on app page
- Marsello: More public emphasis on POS and wallet pass workflows than checkout extensions
Customer accounts
- Rivo: Strong emphasis on Shopify customer accounts
- BON Loyalty: Shopify customer accounts supported within the loyalty experience
- Marsello: Branded customer portal for managing loyalty and rewards
Paid memberships
- Rivo: Native paid memberships as a core product area
- BON Loyalty: Membership perks listed as part of rewards configuration
- Marsello: Membership-related capabilities alongside omnichannel features
Developer depth
- Rivo: Developer Toolkit, APIs, webhooks, Shopify-native flexibility
- BON Loyalty: API access on Plus plan; Hydrogen support listed on app page
- Marsello: API access available on Loyalty Accelerate and above
Integrations
- Rivo: 50+ integrations
- BON Loyalty: Shopify POS, checkout, Klaviyo, and others listed on app page
- Marsello: POS and ecommerce data, email, SMS, wallet passes, and segmentation workflows
Contract terms
- Rivo: Month-to-month on all plans, no annual contract required
- BON Loyalty: Confirm billing terms directly with BON Loyalty
- Marsello: Confirm billing terms directly with Marsello
1. Rivo: Best for Shopify Retention
Rivo is the broadest product in this comparison because it is not built as a points widget first. It is a retention platform built for Shopify that connects loyalty, referrals, paid memberships, customer accounts, POS, and checkout into one Shopify-native system. For brands that already know retention touches more than one screen, that matters.
The product is backed by specific proof: over 9,000 Shopify brands, $1.5B+ in revenue driven through the platform (as stated by Rivo), 150+ features, and 8 checkout extensions. That makes it the strongest fit when loyalty needs to influence customer lifetime value across the full customer journey rather than living in a separate tab. Published merchant outcomes reinforce the depth: HexClad's 92x referral ROI, OSEA's 77% repeat purchase rate among redeemers, and Fresh Chile Co's 156% member AOV lift.
For technical teams, the Developer Toolkit adds APIs, webhooks, metafields access, and Shopify Flow support without forcing the brand into a generic front end. Rivo pairs that technical depth with 100+ product updates per year and a 100% bootstrapped, zero-venture-capital operating model, which supports faster customer-led iteration.
Key Features
- Loyalty, referrals, and VIP tiers in one Shopify-native stack, so brands can connect repeat-purchase mechanics without managing separate apps.
- Paid memberships as a core product area, which is useful when merchants want recurring value exchange rather than points alone.
- Customer accounts and 8 checkout extensions that bring loyalty moments closer to purchase and post-purchase behavior, available on the Plus plan.
- Developer Toolkit, webhooks, and custom integration depth for Shopify Plus or custom storefront teams.
- 20+ fraud prevention tools and white-glove migration for teams replacing an older loyalty setup.
- 100+ product updates per year, giving merchants a clear signal on innovation pace.
Strengths
- It is the clearest fit for merchants that want one retention platform built for Shopify rather than separate loyalty, account, and membership layers.
- The product has public outcome proof, including HexClad's 92x referral ROI, OSEA's 77% repeat purchase rate among redeemers, and Fresh Chile Co's 156% member AOV lift.
- A 100% bootstrapped, zero-venture-capital profile and weekly product updates support the case that the roadmap is shaped around what Shopify merchants actually need.
- It goes deep on Shopify retention rather than spreading across unrelated product categories.
Pricing
Rivo offers a Free plan for up to 200 monthly orders, Essential at $15/month, Scale at $49/month (usage-based by order volume), and Plus at $499/month, with custom Enterprise pricing available. All plans are month-to-month with no annual contract required. Confirm current details at Rivo pricing.
The consolidation story matters here. Checkout extensions, advanced analytics, custom integrations, and a Shopify Plus membership program are all part of one stack, which reduces the chance that a brand needs separate tools as the program matures.
Best For
Rivo is best for growth-stage Shopify brands that want loyalty connected to the rest of the retention stack, including DTC teams building around Shopify customer accounts, brands that care about what happens inside checkout, and Shopify Plus merchants that need flexibility beyond a standard points program. If the goal is to convert one-time buyers into repeat customers across multiple touchpoints, Rivo is the strongest fit here.
2. BON Loyalty
BON Loyalty is the clearest choice in this comparison for merchants that want a fast, globally accessible loyalty launch without adopting a broader retention architecture from day one. The product positioning centers on points, referrals, VIP tiers, multilingual storefront support, POS rewards, and B2B tiers. For many merchants, that is exactly the job to be done.
That focused approach is why BON Loyalty keeps appearing on Shopify shortlists for smaller and mid-market brands. The pricing ladder steps clearly from free through $29, $129, and $499 per month, and the feature set stays close to what most merchants picture when they think about a loyalty program. Multilingual display support is a genuine differentiator for international stores that need the loyalty experience to translate well across storefronts.
Key Features
- Points, referrals, and VIP tiers for merchants that want a recognizable loyalty structure customers already understand.
- Multilingual storefront support across languages including English, German, Spanish, French, and Japanese, making it accessible for international Shopify stores.
- Shopify POS and in-store rewards that help unify earning and redemption across online and physical channels.
- API access and Hydrogen support on higher-tier plans for teams that need more custom storefront flexibility.
- B2B tier programs and anti-cheat referral tooling for merchants with more complex loyalty configurations.
Strengths
- One of the most accessible pricing ladders in this comparison, which matters for early-stage stores evaluating loyalty alongside other app spend.
- Multilingual support gives international Shopify merchants a clear reason to shortlist it alongside more Shopify-native options.
- Points at checkout on Shopify Plus is listed as part of the free plan, which gives merchants an early signal of the checkout integration path.
Pricing
BON Loyalty offers a Free plan for up to 150 monthly orders, Basic at $29/month, Growth at $129/month, and Plus at $499/month. That structure is easy to model as order volume and feature needs grow. Confirm current details directly with BON Loyalty.
Best For
BON Loyalty is best for budget-conscious Shopify merchants, international stores that need multilingual loyalty support, and teams that want the shortest path to a solid points-and-referrals program. If your team wants to get a recognizable rewards program live quickly with POS support and a clear upgrade path, BON Loyalty is a strong option in this comparison.
3. Marsello
Marsello is the specialist in this comparison. The product positioning centers on making loyalty work across both ecommerce and physical retail, with POS connectivity, wallet passes, email, SMS, RFM segmentation, and automation all built around omnichannel execution. If your team already thinks in store traffic, in-person redemptions, and lifecycle campaigns alongside online rewards, that is a meaningful difference.
That specialization explains why Marsello keeps appearing on shortlists for omnichannel retailers. For brands where POS workflows, digital wallet passes, and retail staff visibility are as strategic as online loyalty and messaging, Marsello can create a cleaner omnichannel retention loop than a Shopify-first platform. The platform is also the only one in this comparison with native email and SMS built directly into the product story, which reduces the need for a separate lifecycle marketing tool.
Key Features
- Loyalty, points, and referral mechanics tied to both ecommerce and physical retail flows, so online and in-store programs share the same customer program.
- POS connectivity, Apple and Google Wallet passes, and in-store redemption workflows for retailers that need staff and customer-facing omnichannel loyalty.
- Native email and SMS alongside loyalty, with RFM segmentation and automation tools for merchants that want campaign and loyalty data in one place.
- Customer feedback surveys and analytics available across plans to support lifecycle campaign decisions.
- API access available on Loyalty Accelerate and above for teams that need more custom workflow control.
Strengths
- Marsello is the clearest fit when the retention program has to serve both ecommerce and physical store traffic from the same platform.
- Native email and SMS reduce the need to connect a separate messaging layer, which simplifies operations for retail-first brands.
- Its omnichannel operating model is especially relevant for retailers where wallet passes, in-person redemption, and segmentation matter as much as online campaign performance.
Pricing
Marsello offers a 14-day free trial, then Loyalty Launch at $60/month and Loyalty Accelerate at $120/month, with custom pricing for larger retail operators. VIP tiers are available on the Loyalty Accelerate plan. The real pricing conversation should include site count, customer volume, and which messaging channels your team plans to run alongside loyalty. Confirm current details directly with Marsello.
Best For
Marsello is best for omnichannel retailers that need one system to cover POS workflows, wallet passes, email, SMS, segmentation, and online rewards together. It is especially relevant for merchants that treat in-store traffic and ecommerce as equally important parts of the same retention motion. Shopify brands focused on checkout, customer accounts, referrals, and memberships tend to find a Shopify-native platform is the cleaner fit.
Pricing Comparison
Pricing and scaling costs compare most clearly when you map each platform to merchant stage, operating model, and the retention channels you expect to run.
- Early-stage Shopify brands: Rivo's free tier covers up to 200 monthly orders, and Essential at $15/month gives growing brands a low-cost path into loyalty and referrals. BON Loyalty's free tier covers up to 150 monthly orders. Marsello's 14-day trial is the starting point, with Loyalty Launch at $60/month making it most relevant once POS and messaging workflows are already active.
- Growth-stage Shopify brands: Rivo's Scale tier (usage-based from $49/month) and BON Loyalty's Growth tier at $129/month serve different goals. Rivo is the better fit for Shopify-native retention depth across memberships, accounts, and checkout. BON Loyalty is the better fit for merchants focused on multilingual rewards and a traditional loyalty structure.
- Omnichannel and retail-first brands: Marsello's per-plan model is the most natural fit when the program has to serve both ecommerce and physical retail with email, SMS, and wallet passes in the same platform.
- Shopify Plus or custom-stack brands: Rivo stands out most when the priority is loyalty depth, memberships, and a Shopify Plus membership program. BON Loyalty is more relevant for Plus merchants that want multilingual rewards and checkout-connected points. Marsello is most relevant when the plan centers on Shopify POS loyalty workflows and omnichannel retail execution.
Who Should Choose Rivo
Choose Rivo if your team wants a retention platform built for Shopify rather than a narrower rewards layer or a tool that treats loyalty as a side feature. It is the strongest fit for brands that want to connect loyalty, referrals, paid memberships, customer accounts, POS, and checkout in one platform, especially when customer lifetime value, fraud prevention, and Shopify-native extensibility are all priorities. It is also the best fit if 100+ annual product updates, a 100% bootstrapped company profile, and 8 checkout extensions matter in the buying decision.
Who Should Choose BON Loyalty
Choose BON Loyalty if your team wants a fast multilingual loyalty launch with a clear pricing ladder, POS support, and a familiar earn-and-redeem structure. It is a strong fit for international stores, smaller merchants, and teams that want to get a recognizable rewards program live without committing to a broader retention architecture from day one.
Who Should Choose Marsello
Choose Marsello if your team needs loyalty, email, SMS, wallet passes, and segmentation to operate as one system across ecommerce and physical retail. It is the best fit for omnichannel retailers where in-store traffic, POS workflows, and lifecycle campaign coordination are as important as online points and rewards.
Final Verdict
There is no single best app for every Shopify brand. The right decision depends on the retention model your business actually needs to support.
- For brands that want loyalty tied to referrals, paid memberships, customer accounts, POS, and checkout, Rivo is the strongest option because it is the deepest Shopify-native retention platform in this comparison.
- For merchants that want an accessible multilingual loyalty launch with POS support and a predictable pricing structure, BON Loyalty is the better fit because its product is designed around fast, globally accessible rewards rollouts.
- For omnichannel retailers that need loyalty, email, SMS, wallet passes, and segmentation in one operating system, Marsello makes more sense because its product is built around both ecommerce and physical retail from the ground up.
If your primary need is converting one-time buyers into repeat customers through a broader Shopify-native retention stack, Rivo is the strongest place to start by requesting a demo today.
Frequently Asked Questions
Which is better: Rivo, BON Loyalty, or Marsello?
Rivo is best for Shopify-native retention depth with memberships and accounts, BON Loyalty is best for accessible multilingual loyalty, and Marsello is best for omnichannel retail with POS, email, and SMS in one platform. The right choice depends on whether your team needs Shopify-native depth, a fast global launch, or omnichannel retail coordination.
How much does Rivo cost on Shopify in 2026?
Rivo offers a free plan for up to 200 monthly orders, then Essential at $15/month, Scale at $49/month (usage-based by order volume), and Plus at $499/month, with custom Enterprise pricing available. All plans are month-to-month. Confirm current details at Rivo pricing.
Does Marsello have a free plan?
Marsello does not offer a permanent free plan. It provides a 14-day free trial, after which pricing starts at $60/month for Loyalty Launch and $120/month for Loyalty Accelerate. VIP tiers are available on the Accelerate plan. Confirm current details directly with Marsello.
Which Shopify loyalty platform is best for paid memberships?
Rivo is the strongest option for paid memberships because memberships are a core product direction rather than a side feature. That matters for brands that want recurring member value tied to loyalty, referrals, and Shopify customer accounts rather than running memberships as a separate layer.
Which platform is best for international or multilingual Shopify stores?
BON Loyalty is the strongest fit for international stores that need multilingual loyalty support, with display languages including English, German, Spanish, French, and Japanese listed on the app page. Rivo can still be the better long-term choice if the store's priority is Shopify-native retention depth with memberships and account experience alongside global reach.
