Shoppers searching for details on the Summer Fridays rewards program are usually trying to answer one of two questions: Is it worth joining, and how do the points actually work? The program, called the Self-Care Club, is a free membership tied to the skincare brand's online and retail purchases, built around three spending tiers, with points available for purchases and other listed actions. Brands designing similar programs can use dedicated retention platforms such as Rivo to manage loyalty and referrals.
The Self-Care Club breakdown walks through how the program works end to end: joining, earning, moving up tiers, redeeming, and the fine print that determines whether points actually show up in your account.
Key Takeaways
- The Self-Care Club is free to join, with no cost to earn or redeem points.
- Points from a purchase take 30 days to post to a member's account, and unused points expire after 365 days of inactivity.
- The program has a free entry tier, Self-Care Mode, and two higher tiers, Vacation Mode and Golden Hour Mode, based on annual spending on SummerFridays.com.
- Referrals pay out a $10 credit once a referred friend completes a qualifying first purchase through the referral link, though the payout can take up to 60 days to confirm.
- For eligible U.S. customers, subscribing to an eligible product adds 15% off, free shipping, and double points on every recurring order.
- Points can be redeemed for products, discounts, or cash off at checkout, not just a single reward type.
- The structure mirrors a broader pattern in beauty loyalty: spend-based tiers, points that expire on inactivity, and purchase-linked rewards, all mechanics that retention platforms are built to automate for brands running their own programs.
Summer Fridays Rewards Program: Overview and Philosophy
The Self-Care Club is Summer Fridays' loyalty program, offering points on purchases, spend-based tier upgrades, and perks like tier-upgrade coupons and free products. The program is positioned less as a discount club and more as an ongoing relationship with the brand. Summer Fridays describes the program around earning points "every time you shop" and redeeming them for exclusive discounts and free products, language that frames the rewards program as a layer on top of normal shopping rather than a separate loyalty app bolted onto the site.
The program follows a model familiar across the beauty category: a free entry tier, spend-based upgrades, and a points ledger that expires if left untouched. Check the current Rewards page for available earning rates and redemption offers before planning purchases around a specific points value.
How to Join the Self-Care Club
Joining the Self-Care Club starts with creating a Summer Fridays account. The entry tier, Self-Care Mode, is free to join by creating an account on SummerFridays.com, with no purchase required to become a member. Once registered, a shopper's points balance and tier status are visible in two places: the My Account page, and the Rewards page itself when logged in.
Accessing the rewards dashboard differs slightly by device. On desktop, members click "Rewards" in the left-hand account menu; on mobile, Rewards sits inside the "My Orders" dropdown menu on the right side of the screen. That split navigation is worth knowing before assuming points aren't tracking, since the mobile path is less obvious than the desktop one.
How to Earn Points
Earning in the Self-Care Club isn't limited to a single checkout action. The program supports a handful of distinct earning paths, and each one has its own timing rules.
Earning Through Purchases
Purchases on SummerFridays.com are the primary earning path for most members, but points are not immediate. After a successful order, it takes 30 days for points to be deposited into a member's account, because the brand waits to confirm no return or refund was initiated. Returned, refunded, or canceled orders do not qualify. Orders paid for with a gift card are also excluded from earning points, per the same official program terms.
Earning In Store
The Self-Care Club isn't limited to the brand's own website. Members can earn points for purchases made in-store at authorized retailers carrying Summer Fridays products, not just direct-to-consumer orders. To claim those points, a member has to submit the in-store receipt within 30 days of the purchase. That 30-day submission window is easy to miss if a receipt gets tossed, so it's worth photographing retail receipts immediately after checkout if the goal is to bank those points.
Earning Through Referrals
Referrals add a second earning channel on top of direct purchases. A member refers a friend by entering that friend’s email address, which triggers a first-time offer sent to the friend. The referring member earns a $10 credit once the friend completes a qualifying first-time purchase through the referral link. That payout is not instant. The brand waits up to 60 days to confirm the order was not returned before crediting the referral. Allow for that processing period before relying on a referral reward.
Understanding the Three Loyalty Tiers
Tier status in the Self-Care Club is built around annual spend, not a lifetime total. The program runs three loyalty tiers: Self-Care Mode, Vacation Mode, and Golden Hour Mode. Qualification is based on spending on SummerFridays.com within 365 days. The retailer-receipt policy confirms points earning, but does not establish that retail spending counts toward tier status.
- Self-Care Mode: Free account membership with entry-level earning and redemption.
- Vacation Mode: $200 spent on SummerFridays.com within 365 days; a 15% off upgrade coupon.
- Golden Hour Mode: $400 spent on SummerFridays.com within 365 days; a 20% off upgrade coupon.
A member doesn't apply for a tier upgrade. Once the spend threshold is crossed within the 365-day period, the account is automatically upgraded and an email with the coupon code arrives. The upgrade can take up to 30 days after a qualifying purchase. Importantly, tier status isn't permanent once earned. Each tier is valid for 365 days, and to stay in Vacation Mode or Golden Hour Mode, a member has to hit that same spending minimum again in the following annual period. This distinction matters because it's easy to assume a status tier, once reached, is permanent. The 365-day tier-validity period starts when the member enters that tier.
Summer Fridays separates tier qualification from redemption: eligible spending determines tier status, while earned points fund rewards.
How to Redeem Points
Redemption happens in the same place members track their balance. Points can be redeemed for products and cash off on the My Account page and the Rewards page. Members can also apply points directly at checkout for cash off, provided they've accumulated enough points to use that option.
The expiration clock is the part members most often overlook. Points expire after 365 days of inactivity, meaning a member who doesn't earn or redeem anything for a full year can lose an accumulated balance. Viewing the Rewards page does not reset the clock; earning or redeeming points does.
Subscribe and Save: Extra Points and Perks
Subscribe + Save is currently available only to U.S. customers and eligible products. Subscribers get a separate set of incentives layered on top of standard earning. A Subscribe + Save order comes with 15% off every subscription order, free standard shipping on U.S. orders, and double loyalty points on every subscription order that ships. The double-points structure makes subscriptions a fast way to build a points balance for redemptions for anyone already planning to repurchase a product regularly. Tier thresholds are still based on dollars spent, not points earned. Subscription discounts cannot be combined with promo codes.
Tips for Maximizing Your Rewards
A few patterns emerge from how the program's rules are structured:
- Check your tier dates before a planned purchase. Track your account’s qualification period and allow for the upgrade-processing delay before expecting a new tier coupon.
- Don't let a quiet year erase a balance. Since points lapse after 365 days of no activity, earning or redeeming points resets that clock. Allow for the posting delay on purchase points.
- Save in-store receipts immediately. The 30-day submission window for authorized-retailer purchases is short enough that a forgotten receipt is a common way members lose earned points.
- Use subscriptions for extra points, not just convenience. Double points on every shipped subscription order add up faster than one-off purchases for the same spend.
- Allow time for referral rewards. Referral credit takes up to 60 days to land, so initiate referrals well before you need the credit rather than right before a sale.
- Check both account pages. Since balance and tier status surface on both the My Account page and the Rewards page, cross-checking both avoids confusion if one view looks outdated.
Summer Fridays also reserves the right to change program mechanics. Per the brand's own policy language, it may add, change, or discontinue the program and its terms at any time, posting notice on the program's landing page when it does. A member can also opt out of the program at any time, though doing so forfeits any future financial incentives tied to membership.
How Rivo Helps Shopify Brands Build Loyalty Programs Like the Self-Care Club
Dedicated retention platforms can manage points, tiers, and referral tracking for brands building loyalty programs.
Rivo is one of the retention platforms built for this kind of infrastructure, with modules for loyalty, referrals, memberships, cashback, and customer accounts. Its Analytics Home dashboard tracks the same categories of data a tiered program like the Self-Care Club depends on: attributed revenue, repeat order rate, loyalty and referral participation, and account performance over time.
Rivo frames return on a retention program in concrete terms, with a 12.5x ROI example meaning $12.50 in attributed revenue for every $1 spent on the platform, which illustrates how Rivo calculates its metric. This is an example, not a typical customer result or an industry benchmark; attributed revenue is not net profit.
Rivo reports serving thousands of Shopify merchants. Brands weighing whether to build a similar rewards structure can explore Rivo’s retention platform to see how loyalty, referrals, and customer accounts come together in one system.
Frequently Asked Questions
How do I join the Summer Fridays Self-Care Club?
Membership starts by creating a free account on SummerFridays.com. The entry tier, Self-Care Mode, requires no purchase, and once registered, a member's points and tier status appear on both the My Account page and the Rewards page.
Do Summer Fridays points expire?
Yes. Points expire after 365 days of inactivity, meaning a member needs to earn or redeem at least once within a year to keep an existing balance from lapsing.
How much do I need to spend to reach Golden Hour Mode?
Reaching Golden Hour Mode requires $400 in spending on SummerFridays.com within a 365-day period. The upgrade can take up to 30 days after a qualifying purchase, and the member receives an email with a 20% off coupon.
Can I earn Summer Fridays points in store?
Yes. Purchases made at authorized retailers carrying Summer Fridays products can earn points, but the member has to submit the in-store receipt within 30 days of the purchase to have it credited.
How does the Summer Fridays referral program work?
A member refers a friend by entering their email address, which sends the friend a first-time purchase offer. Once that friend completes a successful order, the referring member earns a $10 credit, though it can take up to 60 days to post while the order is confirmed.
